Hoopr Smash offers pre-cleared popular tracks that any brand can buy and use, ensuring festive content can scale and perform without interruption.

National 14th October 2026: October to December is when brands invest the most to be seen and when it is hardest to stand out. Every brand wants its Diwali film, every D2C brand wants its festive reel, and every platform is crowded with sale announcements, offers, launches and influencer collaborations. Hoopr estimates that India already sees 32,000+ branded videos created every day, and the festive rush only adds to that.

In this environment, the question is no longer simply how much a brand spends on media. It is how effectively the creative earns attention, and increasingly, the answer lies in music, the often-underestimated element that makes festive content memorable, culturally relevant and unmistakably a brand’s own. Music also works in a brand’s favour through the way platforms distribute content. Algorithms favour popular audio, and content built on it sees about 65% more organic reach. For brands, that means the right track can take a festive campaign further than media spend alone, and give it a stronger cultural connect. 

Hoopr Smash, India’s leading marketplace for licensing music for digital and commercial content, offers 20,000+ pre-cleared tracks across Bollywood, international and regional music, by labels like Universal Music, SVF Music, Hospital Records, OML Sync and many others. With artists like Arijit Singh, Anuv Jain, Shreya Ghoshal, Diljit Dosanjh, leading regional artists like Ajay-Atul, Aditya Gadhvi, and songs from popular indie artists like Garvit-Priyansh, Char Diwari and the latest sensations – Parv & Sicklot who were on MTV Hustle 5; these tracks span genres, moods and festivals, giving brands a ready soundtrack to use during this festive season.

The results are already showing. A popular IPL franchise has seen 10Bn+ views across its Instagram reels backed by trending, licensed music from Hoopr Smash, with 2.8x the views, ~4.5x the engagement and ~12x the shares per reel.
A leading women’s ethnic wear brand also saw 2.1x the engagement rate and 2.8x the saves on reels featuring a popular track, compared with its reels on generic music. Brands are also coming back for more, with every brand that has licensed music on Hoopr Smash returning to license more tracks, a near about 100% retention rate.

Explaining why music matters so much during this period, Gaurav Dagaonkar, Co-founder & CEO, Hoopr, said, “Every festival carries its own feeling, and music is how a brand captures that moment and makes people feel emotionally connected to it. Having worked with leading brands across FMCG, sports and e-commerce, Hoopr Smash has seen a 100% retention rate, with brands coming back to our platform looking for more tracks and music to license. That feeling is what ultimately drives recall and action, and for brands, it is what turns festive content into festive performance.”

That feeling now travels faster than ever, as content and commerce increasingly sit on the same plane. But as more of this content turns commercial, it also raises an important licensing question. With this much content going live at once, a track cleared for an organic post may not cover a paid ad. To address this, licences on Hoopr Smash cover paid ads, Instagram creator reels and YouTube Shorts, giving brands clearance across the formats that matter most in the festive window.

Speaking about how Hoopr Smash supports brands through the festive rush, Meghna Mittal, Co-founder & CRO, Hoopr, said, “The festive window is short, and every brand is racing to make the most of it. That is exactly why brands shouldn’t have to choose between a track that moves people and a campaign that’s safe to run. With pre-cleared music on Hoopr Smash, creative teams move faster, viral reels stay live through peak spend, and every rupee behind them keeps driving reach and revenue. We see Hoopr Smash as a performance and revenue partner for brands through the season.” Brands, agencies and creators can explore the festive catalogue and license tracks directly at smash.hoopr.ai.

About Hoopr Smash

Hoopr Smash is India’s leading marketplace for licensing music for digital and commercial content. The platform works directly with labels to bundle their catalogues into simple, affordable licences, so brands, agencies and creators can use the music their audiences love across social media, advertising and influencer content without the usual back-and-forth with rights holders. It offers 20,000+ pre-cleared tracks from 23+ Indian labels and 3 international labels and serves 135+ brand clients, ranging from IPL franchises to leading D2C and FMCG names. Founded by Gaurav Dagaonkar and Meghna Mittal, Hoopr Smash is part of GSharp Media Pvt. Ltd. 

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