Top 10 Jewellery Brands in USA

SUMMARY

The US jewellery market has everything from diamond houses with more than a century of history to newer brands that started online.

Tiffany & Co. began in New York in 1837. Harry Winston opened his business there almost a hundred years later. David Yurman and Kendra Scott also came from the US, but with very different products and prices.

American shoppers also buy heavily from European names. Cartier, Van Cleef & Arpels and Bvlgari have large stores in the US, while Pandora has made the country its biggest market.

Newer companies have changed how people shop too. Brilliant Earth sells engagement rings online and through showrooms. Mejuri built much of its business around everyday fine jewellery rather than jewellery bought only for weddings or gifts.

The top 10 jewellery brands in USA below were chosen by looking at brand history, US presence, product range, customer reach and current business activity. It is not a strict revenue ranking because several private luxury houses do not report separate US sales.

Top Jewellery Brands in USA at a Glance

Rank	Brand	Started	Known For
1	Tiffany & Co.	1837	Diamonds, engagement rings and fine jewellery
2	Cartier	1847	Fine jewellery, watches and iconic designs
3	David Yurman	1980	Cable jewellery and designer pieces
4	Harry Winston	1932	Rare diamonds and high jewellery
5	Van Cleef & Arpels	1906	Alhambra and high jewellery
6	Bvlgari	1884	Serpenti, coloured stones and Italian jewellery
7	Pandora	1982	Charms, bracelets and everyday jewellery
8	Kendra Scott	2002	Colourful fashion and fine jewellery
9	Brilliant Earth	2005	Engagement rings and responsibly sourced jewellery
10	Mejuri	2015	Everyday fine jewellery

1. Tiffany & Co.

Tiffany & Co. started in New York City in 1837.

Charles Lewis Tiffany and John B. Young opened the first store as a stationery and fancy-goods business. Jewellery later took over as the main part of the company. Tiffany’s own history says first-day sales were only $4.98.

Diamonds became especially important.

Charles Lewis Tiffany bought major gemstones from European aristocrats in the 1840s and brought them to the US. In 1886, the company introduced the six-prong Tiffany Setting engagement ring.

The blue box is just as familiar as some of the jewellery.

Tiffany now has 345 stores worldwide, according to parent company LVMH. Its Fifth Avenue flagship in New York reopened after a major renovation in 2023.

LVMH bought Tiffany in 2021 after agreeing to a deal valued at roughly $16.2 billion.

Popular Tiffany Collections

Tiffany Setting
T by Tiffany
Tiffany HardWear
Tiffany Lock
Elsa Peretti
Tiffany Victoria

For diamonds, engagement rings and recognisable American luxury jewellery, Tiffany is still one of the first names many shoppers check.

Tiffany & Co. official website

2. Cartier

Cartier started in Paris in 1847, so it is not an American jewellery company.

Its history in the US goes back more than a century.

Pierre Cartier arrived in New York in 1909. In 1917, he acquired the Fifth Avenue mansion at 653 Fifth Avenue in a famous deal involving a pearl necklace. Cartier still operates from that address today.

Jewellery and watches both form a large part of Cartier.

The Love bracelet, Trinity ring, Juste un Clou and Panthère pieces are among its best-known jewellery designs.

Cartier’s parent company, Richemont, says the brand now has a network of 273 stores worldwide.

Its US stores are found in cities including New York, Beverly Hills, Miami, Las Vegas and Chicago.

Prices vary widely, but Cartier generally sits in the luxury and high-jewellery end of the market.

Popular Cartier Jewellery

Love bracelet
Trinity ring
Juste un Clou
Panthère de Cartier
Clash de Cartier

Cartier official website

3. David Yurman

David Yurman is an American jewellery company.

David and Sybil Yurman started the business in 1980.

Both founders came from art backgrounds. Early David Yurman pieces used pearls, lapis, garnets, jade and other stones rather than following a single traditional fine-jewellery style.

Then came the design that people now connect most closely with the brand.

David created the first Cable bracelet in 1982. The twisted-metal design later appeared in rings, necklaces and other jewellery.

The company sells sterling silver as well as gold, diamonds and gemstones.

David Yurman also has a large physical presence in the US. Its store directory lists company-owned shops in places such as Beverly Hills, Los Angeles, Scottsdale, Denver, New York and Miami, along with authorised retailers around the country.

The business is still private, so it does not publish the same revenue information as a listed company.

Popular David Yurman Collections

Cable
Crossover
Sculpted Cable
Chatelaine
Lexington
DY Madison

David Yurman official website

4. Harry Winston

Harry Winston opened his company in New York City in 1932.

Diamonds were the centre of the business from the beginning.

Winston bought and handled some of the world’s best-known stones during his career. The company says he once owned more than one-third of the world’s famous gems, which helped give him the nickname “King of Diamonds.”

One early purchase was the 726-carat rough Jonker Diamond in 1935. It was later cut into several stones.

Harry Winston today sells high jewellery, engagement rings and watches.

This is not a brand aimed at the same buyer as Pandora or Mejuri. Many Winston pieces use large diamonds and rare coloured stones, with prices that can move far beyond normal retail jewellery.

Swiss company Swatch Group now owns Harry Winston.

Harry Winston Is Known For

Diamond engagement rings
Winston Cluster
High jewellery
Rare gemstones
Luxury watches

Harry Winston official website

5. Van Cleef & Arpels

Van Cleef & Arpels began in Paris in 1906.

The company came from two jewellery families.

Estelle Arpels married Alfred Van Cleef in 1895. Alfred later went into business with members of the Arpels family, and the first boutique opened at 22 Place Vendôme.

The Alhambra collection is probably the jewellery most people recognise today.

Its four-leaf shape appears in necklaces, bracelets, earrings and rings using materials such as mother-of-pearl, onyx, gold and gemstones.

Other collections include Perlée and Frivole.

Richemont says Van Cleef & Arpels has 175 stores worldwide. The brand continues opening and renovating large US boutiques; a new Las Vegas location was announced in 2026.

Van Cleef sits firmly in luxury jewellery, and some high-jewellery pieces are made in extremely small numbers.

Popular Van Cleef & Arpels Collections

Alhambra
Perlée
Frivole
Fauna
High Jewellery

Van Cleef & Arpels official website

6. Bvlgari

Bvlgari started in Rome in 1884.

Founder Sotirio Bvlgari was a Greek silversmith who opened his first shop on Via Sistina.

The company later moved deeper into high jewellery and became known for using strong colours and large gemstones.

Bvlgari began expanding into the US during the 1970s, including a New York store.

The Serpenti snake design is now one of its main signatures.

B.zero1, Diva’s Dream and Bvlgari Bvlgari are other long-running collections. LVMH says Bvlgari has more than 320 boutiques worldwide.

LVMH acquired Bvlgari in 2011.

The brand also sells watches, bags and fragrance, but jewellery remains at the centre of the Bvlgari name.

Popular Bvlgari Collections

Serpenti
B.zero1
Diva’s Dream
Bvlgari Bvlgari
Monete

Bvlgari US official website

7. Pandora

Pandora comes from Denmark, not the United States.

Still, the US is now its single largest market.

Pandora became especially popular through charm bracelets.

Customers can buy a basic bracelet and add charms over time for birthdays, travel, relationships or other personal events.

That gives the brand a different price position from Tiffany, Cartier or Harry Winston.

Pandora also sells rings, earrings, necklaces and lab-grown diamond jewellery.

Its North American business is large. Current company information says the region has more than 1,400 points of sale and over 420 concept stores, with more than 300 operated directly by Pandora.

The company also has more than 3,900 employees working in company-operated North American stores.

Pandora Is Known For

Charm bracelets
Moments charms
Pandora ME
Rings
Lab-grown diamonds

Pandora US official website

8. Kendra Scott

Kendra Scott started her jewellery business in Austin, Texas, in 2002.

She had only $500 when she launched the company, according to the brand’s own history.

Colour became a major part of the designs.

Kendra Scott jewellery often uses coloured stones, geometric shapes and styles priced below traditional luxury houses.

The company opened its first store on South Congress in Austin in 2010.

It has expanded heavily since then.

Its current US store locator returns 196 locations, covering malls and shopping districts in many states.

Kendra Scott now sells fashion jewellery, fine jewellery, watches and men’s products.

The Color Bar also allows shoppers to select a design and choose their own stone colours in participating stores.

Popular Kendra Scott Jewellery

Elisa necklace
Elle earrings
Ari Heart
Color Bar jewellery
Fine jewellery
Men’s jewellery

Kendra Scott official website

9. Brilliant Earth

Brilliant Earth is much newer than most of the luxury names above.

The company started in 2005 as an online jewellery business with one showroom in San Francisco.

Engagement rings remain a large part of its business.

Customers can choose a diamond and then select the ring setting separately. Brilliant Earth also sells wedding bands, lab-grown diamonds, gemstones and everyday fine jewellery.

The company has put a lot of attention on sourcing and traceability.

By the end of 2025, Brilliant Earth operated 42 showrooms in the US.

Sales reached $437.5 million in 2025, compared with $422.2 million in 2024.

Brilliant Earth is publicly listed on Nasdaq under the ticker BRLT.

Brilliant Earth Is Known For

Diamond engagement rings
Lab-grown diamonds
Wedding bands
Gemstone jewellery
Fine jewellery

Brilliant Earth official website

10. Mejuri

Mejuri started in 2015.

Founder Noura Sakkijha came from a family with generations of experience in jewellery. The company began with the idea that fine jewellery did not have to be saved only for weddings, anniversaries or gifts.

That approach attracted younger shoppers.

Mejuri sells gold earrings, rings, chains, charms and diamond pieces that are meant to be worn regularly.

The company started in Toronto but now has a large US retail network.

Its current store list includes locations in New York, Los Angeles, Miami, San Francisco, Chicago, Boston, Seattle, Washington DC, Austin, Houston and several other US cities.

Mejuri says its global team has grown to more than 700 people.

Piercing studios are also available inside many of its stores.

Popular Mejuri Jewellery

Hoops
Dome rings
Chain necklaces
Diamond jewellery
Charms
Piercing jewellery

Mejuri official website

Which Jewellery Brand Is Best for Different Buyers?

The best brand changes with what you want to buy.

What You Are Shopping For	Brands to Check
Engagement rings	Tiffany & Co., Brilliant Earth, Harry Winston, Cartier
High jewellery	Harry Winston, Van Cleef & Arpels, Cartier, Bvlgari
Everyday fine jewellery	Mejuri, David Yurman
Charm bracelets	Pandora
Colourful jewellery	Kendra Scott, Bvlgari
Designer silver jewellery	David Yurman
Luxury gifts	Tiffany & Co., Cartier, Van Cleef & Arpels
Lab-grown diamonds	Brilliant Earth, Pandora
Jewellery under luxury-house prices	Pandora, Kendra Scott, Mejuri

A $100 bracelet and a six-figure diamond necklace should not be compared in the same way.

Pandora, Mejuri and Kendra Scott give customers more choices at lower prices.

Harry Winston and Van Cleef & Arpels work at the opposite end. Tiffany, Cartier, Bvlgari and David Yurman cover several price levels, although most of their fine-jewellery collections still cost much more.

Which Jewellery Brands Are Actually American?

Five names in this list have American roots.

Tiffany & Co. started in New York.

Harry Winston also started in New York.

David Yurman was founded by American artists David and Sybil Yurman.

Kendra Scott began in Austin, Texas.

Brilliant Earth started in San Francisco.

The other five began outside the US.

Cartier and Van Cleef & Arpels are French. Bvlgari is Italian. Pandora is Danish, while Mejuri started in Canada.

All five now have substantial retail businesses in the United States.

Luxury Jewellery vs Everyday Jewellery

Not every jewellery brand uses the word luxury in the same way.

Harry Winston deals heavily in rare diamonds and high jewellery.

Van Cleef & Arpels and Bvlgari also make one-of-a-kind or very limited high-jewellery pieces.

Tiffany and Cartier sell products at several price levels, from smaller jewellery pieces to major diamond work.

Mejuri, Pandora and Kendra Scott sell far more jewellery meant for everyday use.

David Yurman falls somewhere between these groups. Sterling silver gives customers a lower starting price, while gold and diamond pieces can cost considerably more.

What Should You Check Before Buying Jewellery?

Start with the material.

“Gold” can mean solid gold, gold vermeil or gold plating. They do not wear in the same way and should not have the same price.

Look at the gemstone details too.

For diamonds, check whether the stone is natural or lab-grown. Ask about grading when the purchase is expensive.

Sizing also matters for rings and bracelets.

For an engagement ring, check resizing rules before buying. Some designs are easier to resize than others.

After-sales service is worth checking as well. A jewellery brand with nearby stores can make cleaning, repair or resizing easier.

And if the price is high, keep the receipt, grading report and other paperwork.

Why Are Some Jewellery Brands So Expensive?

Part of the price comes from the materials.

Large natural diamonds, rare coloured stones and high-purity gold cost more before a jeweller even starts making the piece.

Workmanship adds another cost.

A Harry Winston diamond necklace takes very different work from a mass-produced charm.

Brand history also affects pricing.

Cartier, Tiffany and Van Cleef & Arpels can charge more for designs that customers already recognise.

That does not automatically mean the most expensive piece is the best purchase for every buyer.

Someone looking for an everyday gold hoop may get more use from Mejuri than from a high-jewellery house.

Conclusion

The top 10 jewellery brands in USA do not all sell to the same customer.

Tiffany & Co. has nearly two centuries of American history behind it. Harry Winston and David Yurman are other major names that started in the US.

Cartier, Van Cleef & Arpels and Bvlgari came from Europe but have been part of American luxury shopping for decades.

Pandora reaches a much larger everyday market through charms and lower-priced jewellery. Kendra Scott built its name around colour, while Brilliant Earth has a strong place in engagement rings and online jewellery shopping.

Mejuri is the youngest company here and has grown by selling fine jewellery for regular wear.

The right choice depends on the piece, budget and reason for buying it. A shopper looking for a diamond engagement ring will probably start with a different brand from someone buying a simple gold chain.

Frequently Asked Questions

What are the top 10 jewellery brands in USA?

Tiffany & Co., Cartier, David Yurman, Harry Winston, Van Cleef & Arpels, Bvlgari, Pandora, Kendra Scott, Brilliant Earth and Mejuri are ten major jewellery names with a strong US business.

What is the most famous American jewellery brand?

Tiffany & Co. is one of the best-known American jewellery names. It started in New York in 1837 and now has 345 stores around the world.

Which jewellery brands started in the USA?

Tiffany & Co., Harry Winston, David Yurman, Kendra Scott and Brilliant Earth all started in the United States.

Which brand is best known for diamond jewellery?

Tiffany & Co. and Harry Winston are both strongly associated with diamonds. Harry Winston built much of his reputation around rare stones, while Tiffany introduced its famous six-prong engagement-ring setting in 1886.

Is Cartier an American jewellery brand?

No. Cartier started in Paris in 1847. Its New York business dates to 1909, and its Fifth Avenue mansion has been part of the company since 1917.

Is Pandora popular in the US?

Yes. Pandora says the United States is its largest single market. Its North American network has more than 1,400 points of sale.

Which jewellery brand is good for engagement rings?

Tiffany & Co., Brilliant Earth, Cartier and Harry Winston all sell engagement rings. The right option will depend heavily on budget and the type of diamond you want.

Which jewellery brands are more affordable?

Pandora, Kendra Scott and Mejuri generally have lower starting prices than high-jewellery brands such as Harry Winston, Van Cleef & Arpels and Bvlgari.