Turtle’s Diwali campaign, ‘Somewhere New. A Little More You.’, celebrates the people who make every place feel like home

2 November 2026,| India – Turtle, the menswear brand founded in Kolkata in 1993, brings its philosophy of personal exploration and self-expression to the festive season with ‘Somewhere New. A Little More You.’, its Diwali campaign. Rooted in the belief that home is not defined by a place but by the people who make us feel a sense of belonging, the campaign reflects on the connections that make unfamiliar spaces feel familiar. Recognising that not everyone gets to celebrate Diwali at home, Turtle celebrates the bonds we build along the way, whether with family or with friends who become family.

The campaign’s first film, ‘11 Takes’, follows three flatmates through eleven attempts to capture the perfect Diwali photograph, evolving from light-hearted banter into a heartfelt moment of togetherness. As two friends come together to help their flatmate, who is away from home, reassure his mother that he isn’t celebrating alone, the film captures how friendships can make unfamiliar spaces feel like home. The campaign is live across out-of-home (OOH) installations in Mumbai, Delhi and Kolkata, as well as Turtle’s YouTube and Instagram channels.

“‘Somewhere New. A Little More You.’ brings Turtle’s belief in individuality, self-expression and personal exploration into a simple, human Diwali story. As Turtle builds a stronger, more unified presence across India, we wanted to celebrate the idea that belonging isn’t determined by geography. It comes from the people who make us feel at home, wherever life takes us. For us, contemporary style is not about changing who you are; it is about adding to who you already are.”

— Sandip Sinha, GM, Brand, Turtle

The campaign spotlights Turtle’s Autumn/Winter 2026 menswear collection, reflecting the brand’s approach to contemporary dressing through versatile silhouettes, thoughtful detailing and timeless styling. Rooted in craftsmanship while embracing modern sensibilities, the collection celebrates individuality and effortless self-expression. The collection is available on Turtle’s e-commerce platform and across its retail stores nationwide.

About Turtle

Founded in Kolkata in 1993, Turtle is a menswear brand with a 33-year legacy and a growing national presence. The brand is restaging itself as a fresh, contemporary alternative in premium yet accessible menswear, building on its established reputation for quality while evolving its design language and brand image. Moving beyond its traditional association with formal shirts, Turtle is developing a broader lifestyle offering across work, casual, denim and occasion dressing.

Its philosophy centres on individuality, self-expression and a quiet sense of confidence: adding to who a man already is, rather than asking him to become someone else. Turtle is also evolving from a trade-led model towards an integrated physical and digital retail experience, with commerce and loyalty brought together on a unified technology platform.

Shop the latest collection: www.turtle.in

Media Contact: Mandeep Kaur | mandeep.kaur@elsol.in