Sportswear in the United States is no longer about jerseys, running shoes or gym clothes. People now choose products for working out, traveling, being outside and even for regular daily use. This change has made room for brands that have different styles from companies that focus on performance in running to brands that are all about comfort and style.

The top 10 sports brands in the United States include some of the famous names in shoes and clothes as well as brands that have a strong following in certain sports. Nike and Adidas offer a range of products while companies like ASICS are known for running. Lululemon has created its brand around yoga, training and active living while Columbia is more famous for clothes and gear.

There is no one list that says which sports brand is the best in the country. For this list the order is based on a mix of factors like presence in the U.S. Market, how well people know the brand, the variety of products, how relevant they’re to sports, their history and the size of their business when it is publicly known. Financial numbers are included when companies share them. Brand-specific revenue is not always available for companies that are private or independent.

Here are 10 sports brands that still have a presence in the American market.

1. Nike

Founded: 1964

Headquarters: Beaverton, Oregon

Latest Revenue: $46.3 billion, FY2025

Main Products: footwear, apparel, sports equipment and accessories

Nike is one of the most well-known sports brands in the USA. The company started as Blue Ribbon Sports in 1964 before changing its name to Nike in 1971. The range of products now includes running, basketball, football, training and many other sports.

The company manages the Nike, Jordan and Converse brands. Nike’s FY2025 revenue was $46.3 billion, which’s less than $51.4 billion in FY2024. The company said that footwear made up two-thirds of Nike Brand revenue while apparel made up the rest.

The company has also had a relationship with athletes. From basketball shoes to running products Nike has created a business around both sport and everyday athletic wear. Its headquarters in Beaverton, Oregon is still a part of the company’s U.S. Operations.

2. Adidas

Founded: 1949

Headquarters: Herzogenaurach, Germany

Latest Revenue: €24.81 billion, 2025

Main Products: Footwear, sportswear, football products and accessories

Adidas has a history in American sportswear and is especially seen in football, basketball, running and lifestyle products. The German company came into the market decades ago and has built a big retail and sports-partnership presence in the USA.

In 2025 Adidas had sales of €24.811 billion which is more than €23.683 billion in 2024. North America was one of the markets where the adidas brand had double-digit currency- growth during the year.

Footwear is still a part of the business but the company also sells many types of jerseys, training clothes, tracksuits and accessories. Its three-stripe design has also made the brand popular outside sporting areas.

3. New Balance

Founded: 1906

Headquarters: Boston, Massachusetts

Latest Revenue: Not publicly disclosed

Main Products: Running shoes, lifestyle footwear, athletic apparel and accessories

New Balance has one of the histories among the brands on this list. It started in Boston in 1906 as the New Balance Arch Support Company making supports and special footwear. Running shoes later became a part of its business.

The brand is known for running and comfortable everyday shoes. Its 990 series and other running-inspired models have also become popular as lifestyle shoes.

Unlike companies like Nike and Adidas, New Balance is privately owned, so it does not share revenue figures in the way. This does not make its presence in the USA any less important. The company still makes some footwear in the USA. Operates globally.

Its roots in Boston are a part of the brand identity making New Balance different from many other global sportswear brands.

4. Lululemon

Founded: 1998

Headquarters: Vancouver, Canada

Latest Revenue: $11.1 billion, FY2025

Main Products: Yoga wear, running apparel, training clothes and accessories

Lululemon took a path in the sportswear market. By trying to cover all traditional sports from the start the company built its name around yoga, training and active lifestyles.

This focus has grown over time. Its products now include running, training, golf, tennis and men’s athletic clothing. The brand has also expanded into markets while keeping North America as an important part of its business.

For 2025 Lululemon had revenue of $11.1 billion, which is 5% higher than the previous year. The company also had 811 company-operated stores at the end of the year.

In the USA the brand is usually between performance sportswear and everyday active clothing. Its prices are usually higher than mass-market athletic brands but its strong presence in yoga, training and athleisure has helped it create a unique identity.

5. Under Armour

Founded: 1996

Headquarters: Baltimore, Maryland

Latest Revenue: $5.16 billion, FY2025

Main Products: Performance apparel, footwear and accessories

Under Armour is one of the well-known American sportswear companies to come up in the modern era. It started in Baltimore. First became known for performance-focused athletic clothing.

Apparel is still a part of the business. In 2025 apparel made up 67% of the company’s net revenue while footwear was 23% and accessories were 8%. The total net revenue was $5.164 billion.

The company has had a time in recent years. Its 2025 revenue dropped 9.4% from the previous year and North American revenue went down 11.4%.

So Under Armour is still important in the U.S. Sportswear market especially, for people looking for training clothes and performance apparel.

6. Skechers

Founded: 1992

Headquarters: Manhattan Beach, California

Latest Public Annual Sales: $8.97 billion, 2024

Main Products: footwear, walking shoes, lifestyle footwear and apparel

Skechers started as a footwear company and has become a much broader sports and lifestyle brand. The company was started in California in 1992. Became very famous for comfortable shoes. Then it expanded its performance products.

The company had record sales of $8.97 billion for 2024. That is a 12.1% increase from the year. The business of Skechers includes both direct-to-consumer sales.

The range of performance products now includes activities like running, basketball, football, golf and pickleball. This growth has helped Skechers compete beyond its focus on comfort.

Skechers was bought by 3G Capital in September 2025. This change made it no longer a traded company. Because of this the 2024 number is the clear and standalone annual revenue figure for Skechers.

7. PUMA

Founded: 1948

Headquarters: Herzogenaurach, Germany

Latest Revenue: €7.30 billion, 2025

Main Products: Football, running, training footwear, apparel and accessories

PUMA has been in the sportswear market for years. It has a presence in football, running and training. The products also include sport-inspired lifestyle footwear and clothes.

The company had sales of €7.296 billion in 2025. That is less than the €8.398 billion in 2024. PUMA said part of the drop was because of changes in the business and lower inventory.

With these financial problems PUMA is still a well-known sports brand in the USA. Its football products and performance shoes give it a place in the athletic market. Items like the Suede and Speedcat help the brand stay relevant in fashion.

8. Columbia Sportswear

Founded: 1938

Headquarters: Portland, Oregon

Latest Revenue: $3.40 billion, 2025

Main Products: Outdoor apparel, footwear, equipment and accessories

Columbia Sportswear offers a side of sports and active living. By focusing only on gym clothes and running shoes the company is connected with outdoor activities like hiking, skiing, fishing and trail sports.

The company started in Portland, Oregon in 1938 as a family-owned hat distributor. Now it has a range of brands including Columbia, SOREL, Mountain Hardwear and prAna.

Columbia Sportswear had sales of $3.397 billion in 2025. That is a little more than the $3.369 billion in 2024. The Columbia brand itself made about $2.97 billion in sales in 2025.

For people in the USA who spend time outside than in a gym Columbia offers a very different type of sportswear experience.

9. ASICS

Founded: 1949

Headquarters: Kobe, Japan

Latest Revenue: ¥810.9 billion, 2025

Main Products: Running shoes, sports footwear, apparel and equipment

ASICS has an identity around running. The company started in Kobe in 1949 when Kihachiro Onitsuka created Onitsuka Co., Ltd. which became ASICS.

Running is still a part of the brand but the products also include tennis, training and other sports. ASICS had consolidated sales of ¥810.916 billion for 2025.

Another important part of the company’s history is its research-based approach. The company has had sports science and product research centers for years. In 2025 it started the ASICS Institute of Sport Science America in California.

For runners ASICS is often compared to Nike, Adidas and New Balance. That makes it a key name in the U.S. Running market.

10. Reebok

Founded: 1958

U.S. Headquarters: Boston, Massachusetts

Latest Revenue: Brand-level revenue not publicly disclosed

Main Products: Sneakers, training footwear, sportswear and lifestyle apparel

Reebok has a history among American sports brands. The company started in the United Kingdom. Its modern identity in the U.S. It is closely linked to Boston.

The brand became well known through fitness, aerobics, basketball and training shoes. Later it developed a lifestyle following. Classic sneakers became part of fashion.

Reebok is now owned by Authentic Brands Group. In 2025 Authentic announced plans for the brand. Galaxy Universal now handles Reebok’s U.S. Footwear operations, retail stores and online sales. Reebok still has its headquarters in Boston.

Because Reebok works through a licensing and brand partnership model there is no current brand-level revenue figure that is publicly shared. This is different from companies, like Nike or Adidas that are publicly listed.

Top 10 Sports Brands in USA: Comparison

Rank	Company/Brand	Founded	Latest Revenue	Main Products/Services
1	Nike	1964	$46.3 billion, FY2025	Footwear, apparel, equipment
2	adidas	1949	€24.81 billion, 2025	Footwear, apparel, football products
3	New Balance	1906	Not publicly disclosed	Running shoes, apparel, lifestyle footwear
4	Lululemon	1998	$11.1 billion, FY2025	Yoga, running, training apparel
5	Under Armour	1996	$5.16 billion, FY2025	Performance apparel, footwear
6	Skechers	1992	$8.97 billion, 2024	Footwear, apparel, performance products
7	PUMA	1948	€7.30 billion, 2025	Football, running, training
8	Columbia Sportswear	1938	$3.40 billion, 2025	Outdoor apparel, footwear, equipment
9	ASICS	1949	¥810.9 billion, 2025	Running footwear, sportswear
10	Reebok	1958	Not publicly disclosed	Sneakers, training and lifestyle wear

 

What Should You Check Before Choosing a Sports Brand?

The right sports brand depends on what you need. A runner may care more about cushioning, stability and shoe weight while someone buying gym clothes may focus on fabric, fit and comfort.

Price is another factor. Premium sports brands can cost more but cheaper sports brands are not automatically unsuitable. Check the material, intended use, warranty and return policy before buying.

Availability also matters. Some sports brands have a network of stores in the USA while other sports brands are easier to find online or through sporting‑goods retailers.

It can also help to compare products rather than judging an entire sports brand. One sports brand may have a running shoe but a less suitable training jacket. Your sport, budget, fit and personal preference should have more influence than the logo on the product.

Conclusion

The sports brand market in the USA includes more than the two or three biggest global names. Nike and Adidas operate at scale while New Balance and ASICS have strong links with running. Lululemon has built an identity around active lifestyles and Columbia focuses heavily on outdoor use.

Brands such as Under Armour, Skechers, PUMA and Reebok add variety to the sports brand market. The best choice depends on the activity, product, budget and personal preference rather than simply choosing the biggest name.

FAQs

1. What are the recognised sports brands in the USA?

Some of the recognised sports brands in the USA include Nike, adidas, New Balance, Lululemon, Under Armour, Skechers, PUMA, Columbia Sportswear, ASICS and Reebok. They cover areas of sports brands including running, training, football, outdoor activities, yoga, lifestyle clothing and athletic footwear.

2. Which is the sports brand in the USA?

Nike is one of the sports brand companies serving the U.S. market and has a broad range of footwear, clothing and equipment. Its FY2025 revenue was $46.3 billion globally. However, sports brand revenue should not be treated as a measurement of U.S. market share.

3. Which sports brands are best known for running?

Running is a category for Nike, Adidas, New Balance and ASICS. ASICS has strong roots in running, while New Balance has a long history of making running shoes. The suitable running shoe still depends on factors such as foot shape, running style, cushioning and fit.

4. Which sports brand makes gym and training clothes?

Nike, Adidas, Under Armour, Lululemon and Reebok all offer training or gym-related clothing. Their collections can include shorts, leggings, T-shirts, sports bras, jackets and footwear. The best option depends on the type of workout and the fit and material you prefer.

5. Is Lululemon a sports brand?

Lululemon is an apparel and lifestyle company with roots in yoga and training. Its product range has expanded into running, golf, tennis and other activities. In 2025, the company reported $11.1 billion in revenue and ended the year with 811 company-operated stores.

6. Is Skechers a sports brand?

Skechers is primarily a footwear and lifestyle brand. It also has a growing performance sports range. Its products cover running, basketball, football, golf and pickleball alongside its well-known comfort-focused footwear. The company reported $8.97 billion in sales for 2024.

7. Which sports brand is known for clothing?

Columbia is particularly associated with clothing and equipment. Its products cover activities such as hiking, skiing, trail running, fishing and other outdoor pursuits. The company also owns SOREL, Mountain Hardwear and prAna, giving its business an outdoor and active-lifestyle portfolio.

8. Which sports brand is American?

Nike, New Balance, Under Armour, Skechers, Columbia Sportswear and Reebok have American corporate or operating roots, although their ownership structures and histories differ. Nike is headquartered in Beaverton, Oregon, New Balance in Boston, Under Armour in Baltimore and Skechers in Manhattan Beach, California.

9. Which sports brand offers products for wear?

Nike, Adidas, New Balance, Skechers, Lululemon, PUMA and Reebok all have products that are commonly worn in sports and workouts. Their lifestyle collections include sneakers, hoodies, jackets, T-shirts and other casual clothing. This overlap between sports and everyday fashion has become a part of the industry.

10. How should I choose a sports brand?

First, think about the activity you need the product for. Next, look at how the product fits, what materials the product is made of, how comfortable the product feels, how durable the product will be, the price of the product and the return policy. Instead of choosing a product only because of brand reputation, check these details. Looking at product specifications and comparing products from two or three brands can also help you make a more practical decision.