Zinara is a Delhi NCR based lab-grown diamond jewellery brand. Zinara has raised ₹3.61 crore (approximately $380K) in a pre-seed funding round. The funding round was led by Inflection Point Ventures (IPV). This investment round also witnessed the involvement of the Bollywood film industry, including prominent actress Nikita Dutta, with several other angel investors participating in the funding round. The substantial investment is indicative of the increasing investor appetite for sustainable and contemporary jewellery choices in the Indian retail sector.

Strategic capital allocation and founding vision

The fresh funding will be used to support a gradual expansion of the company’s operations. The funds raised during this pre-seed round will be allocated to building Zinara’s internal team, boosting its customer marketing efforts, and solidifying its core supply chain infrastructure. 

These investments will enable Zinara to further diversify its offerings and make significant positive changes to its brand footprint in India, helping it take a stake in the growing lab grown diamond market.

Established in 2005 by Harshit Abrol and Sumanyu Vyas, Zinara specializes in crafting everyday diamond jewellery with lab-grown diamonds and 18K gold vermeil. The company now has over 400 unique pivot points in its product menu and has already achieved over ₹1 crore in annual recurring revenue. 

Before founding the startup, Harshit Abrol served as a professional at the P&G and Apnaklub, while Sumanyu Vyas has acquired industry expertise from his previous stint at Blinkit and Classplus, respectively.

Digital first business model and investor track record

Zinara’s key operations are carried out as a digital-first business model, enabling them to cater to Indian customers efficiently. The brand not only provides a lifetime warranty but also has flexible buyback and exchange policies for products that help build long-term trust and strong customer retention. 

Zinara’s approach is to expand the current market for high quality jewellery options to the domestic market while engaging the user through the reach of consumer policies, while using modern lab-grown diamond technology.

Inflection Point Ventures, its lead investor, has also made its mark in the Indian startup ecosystem. As per the official company release, the total investments by IPV in over 280 startups amount to more than ₹900 crore to date. 

As the lead investor in Zinara’s pre-seed round, the venture firm’s participation continues its approach to sourcing potentially high-growth companies in the early stages of development with a strong founder team in place.

Conclusion

With the pre-seed funding at a total value of ₹3.61 crore, the transaction serves as a significant milestone for Zinara, adding to its solid market position in the field of lab-grown diamonds. With the help of Inflection Point Ventures, Nine Jewellery, celebrity actress Nikita Dutta, and angel investors, the startup is positioned for a growth trajectory that will expand its operations across the nation. Zinara is continuing to make strides with 400-plus product designs, ₹1 crore in annual recurring revenue, and customer-friendly policies such as lifetime warranties, in the growth of accessible and everyday diamond jewellery for today’s modern Indian consumer.