Introduction
The market for pet care has increased as a result of the sharp increase in pet ownership in India over the past ten years. India is now the pet care market with the quickest rate of growth. Pet food, pet healthcare, pet grooming supplies, and pet accessories are all included in the market segmentation. Supertails now offers a one-stop shop with everything a pet needs, including food, accessories, grooming, and medical care. It offers pet owners affordable training programs, which makes you a happy pet parent.
Company Highlights
| Company Name | Supertails |
| Headquarter | Bangalore, India |
| Industry | Pet Care Industry |
| Founded | 2021 |
| Founder | Mr. Aman Tekriwal, Mr. Varun Sadana and Mr. Vineet Khanna |
| Website | https://supertails.com/ |
Supertails – About
Supertails is a unique web platform that provides a one-stop shop for pet supplies and food, catering to the growing community of pet parents. With more than 120 pet care brands at present, it boasts the largest selection of pet care brands in the nation on a single platform.
Supertails sets itself apart with its innovative offering of totally digital telehealth consultations and online dog behavior training services. These are provided by a team of highly skilled internal veterinarians and specialists in pet behavior. It aims to unite the fragmented pet parenting community in India by offering comprehensive assistance to make pet parenting enjoyable. This is achieved by combining pet supplies, veterinary care, and training all under one roof.
Industry
By 2022, the market that they are developing in India is expected to be worth $1–1.5 billion. By 2027, growth of $5 billion is anticipated. Currently, India has 25 million domesticated pets, 11 million of which live in cities. This market is mostly determined by attitudes; a paradigm change might occur simply by changing the narrative and initiating the appropriate consumer interactions. In the case of Supertails, this involves a tech-savvy Gen Z pet parent who redefines “family” to be centered around their cat.
Furthermore, because their business verticals include online dog training, online veterinary consultation, and a strong customer satisfaction center, a team of twenty employees communicates with the community on a regular basis, offering guidance on healthcare, assisting with pet understanding, resolving issues, and even assisting with pet product selection.
Founder and Team
Three co-founders of Supertails came from the senior leadership of Licious, a company that specializes in freshly cut meat. Supertails was created by Mr. Aman Tekriwal, Mr. Varun Sadana, and Mr. Vineet Khanna.
Startup Story
There are significant gaps in the underserved pet care business. For us, the disparity in access to primary healthcare was among the most notable. In India, there is one veterinarian for every 5000–6000 pet families, whereas the US has a more equal ratio of one veterinarian for every 1500 pet households. The same is true for pet training, which is just considered a “nice to have” in India but required in nations like Singapore. They planned to close this gap by offering young pet owners useful services as well as by establishing an ecosystem that would include all of the resources for support, guidance, and interaction.
The founders of Supertails confirmed their decision to develop the company by consulting with professionals in the pet care industry. The market statistics and the expanding pet parent community in India served as a powerful enough push. Petcare, albeit still in its infancy, has been a part of the nation’s tiny but vibrant community for many years. A significant motivator is their enthusiasm and interest in the work the team is performing. Indeed, two of the most well-known professionals in this field, Unnati Hunjan (a pet behavior specialist and animal-assisted therapist) and Dr. Shantanu Kalambi (a senior veterinarian in wildlife and marine healthcare), have joined us to head Supertails’ services division.
Mission and Vision
Supertail’s immediate objectives revolve around expanding its client base and providing excellent customer service—more precisely, assisting individuals to become better pet parents. To achieve this, supertalls:
- Providing fundamental goods and services for access: Pet owners’ necessities are met by their extensive product selection, which is sent throughout India. The primary goal of their services is to offer all pet owners professional care for their pets’ health and well-being.
- Whenever necessary, providing client support: The clients of Supertails are frequently young, inexperienced pet owners who may feel overloaded with inquiries about providing a healthy home for their animals. Supertails provides clients with assistance via their team of veterinarians and specialists in pet behavior during online consultations, as well as via educational content on their social media platforms.
- Working proactively with the client for all of their parenting requirements: The customer service staff at Supertails is renowned for assisting pet parents in navigating the process of locating the best goods and services for their animals. It provides in-house Pet Relationship Managers who assist the community in finding the appropriate service at the appropriate time by speaking with them virtually every day.
Name, Tagline, and Logo
Business Model
Supertails.com is a unique online resource that assists the growing number of pet owners by offering reliable veterinarian services and a one-stop shop for pet supplies and food.
Being a totally digital telehealth consulting service provided by a group of extremely skilled in-house veterinarians sets Supertails.com apart from the competition. The business hopes to connect pet owners with the widest range of pet goods from India and across the world by offering doorstep delivery services throughout the nation.
Revenue Model
The pet care company said that it has achieved an annual run rate (ARR) of Rs 50 crore in the past 18 months. By March 2023, it hopes to reach Rs 100 crore ARR by stepping up its development and expansion ambitions. Online veterinary consultations, online behavioral training, and pet supplies are all available through the company’s full-stack platform.
Products and Services
Dry food, wet food, pet treats, grooming supplies, vitamins, toys, bowls, collars, beds, pet carriers, litter boxes, and other products are sold on the platform. It offers expert-led healthcare services and goods via its digital pet care platform.
Supertails is a network of assistance for pet owners. It seeks to offer all the resources a young pet owner might require to raise a happy and healthy animal, including a platform where they can find the largest selection of pet supplies, obtain instantaneous online veterinary consultations, or consult with specialists in pet behavior to strengthen their bond with their animals and improve training.
Their unique selling proposition is that it compiles everything in one location so that, in addition to one-on-one consultations, pet owners may acquire greater caregiving knowledge from social media information. They think that the Gen Z and millennial demographic would be primarily responsible for the rise in the pet population in India. In light of this, Supertails was developed as a platform that could guarantee accessibility through an extensive web presence.
Funding and Investors
Supertails has secured a $3.6 million investment round from investors, including Sauce VC, DSG Capital, Saama Capital, and Titan Capital. The investors sit on the company’s advisory boards as well.
Employees
From 61 to 100 people work there. The core of Supertails’ company growth and client interaction is its workforce of over fifty full-time employees. The majority of their staff consists of business owners and subject matter specialists.
Challenges Faced
Changing customers’ attitudes is the largest problem facing the pet care sector. Now that more and more individuals are referring to themselves as pet parents, they have taken the first step toward becoming known as pet owners. The next step is to equip responsible pet parents with the necessary information and skills. One of the most significant improvements the Supertails team, as a modern business, can make is providing customers with reliable information to help them enjoy becoming pet parents.
Acquisitions
No acquisition has been done yet.
Growth
Supertails is a first-of-its-kind web portal that provides a one-stop shop for pet supplies and food to the growing community of pet parents. With more than 120 brands in the pet care industry, they presently provide the largest selection of pet care brands in the nation on a single platform. What distinguishes them Supertails offers same-day delivery in select cities and boasts the largest selection of products, including over 200 pet care brands.
In 2020, the market growth rate in India is expected to reach 20 percent, having increased from 16–17 percent in 2019. The demand for compassionate and responsive service providers, particularly in the areas of nutrition and healthcare, is growing along with the number of pet owners in the nation. Supertails grew by an incredible 300 percent in FY 2022–2023.
Partners
In the pet food, treat, accessory, and grooming categories, it now has over 10,000 stock-keeping units (SKUs) and over 200 partner companies.
Competitors
Rivals and comparable businesses to Supertails are Woufbox, Goofy Tails, Isle of Dogs, and Ziwi Pets.
Awards and Achievements
There is no detail of it.
Future Plan
Supertails celebrates growth, creativity, and commitment to first-time pet parents across India as it reaches its two-year milestone. Right now, it’s attempting to grow the market.
Conclusion
To summarise, Supertails fills significant gaps in training and healthcare and becomes a trailblazing force in India’s growing pet care sector. With a distinctive online presence, a wide range of products, and remarkable expansion, Supertails hopes to transform pet ownership and provide a complete and rewarding experience for the changing community.
FAQs
What does Supertails do?
It is a first-of-its-kind web portal that provides a one-stop shop for pet supplies and food to the growing community of pet parents. With more than 120 brands in the pet care industry, they presently provide the largest selection of pet care brands in the nation on a single platform.
When was Supertails founded?
Supertails was established in Bangalore in 2021.
Who is the founder of Supertails Corporation?
The three men who founded Supertails are Mr. Aman Tekriwal, Mr. Varun Sadana, and Mr. Vineet Khanna.
Who is the CEO of Supertails Corporation?
The CEO is Varun Sadana.
Who are the main competitors of Supertails?
Rivals and comparable businesses to Supertails are Woufbox, Goofy Tails, Isle of Dogs, and Ziwi Pets.
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Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.