Introduction:
An international fashion and lifestyle firm is called Urbanic. The corporate headquarters are in England’s capital city of London. You may shop for the greatest fashionable items, including apparel, jewelry, purses, cosmetics, home goods, and living things, online.
It is an online company, sought to gain consumers’ confidence and increase sales by being accessible to them at all times and offering superior customer service. After integrating WhatsApp, the firm stopped using a webchat system it had been using to communicate with clients because of falling utilisation.
The e-commerce business collaborated with Sanuker, a developer of digital solutions, to include WhatsApp into its customer management platform. When users registered for an account with Urbanic or went to the checkout page to complete a transaction on it’s website or mobile app, they had the option to opt in to the WhatsApp service.
Customers who opted in could use WhatsApp as a one-stop shop for all of their requirements, communicating directly with the brand’s customer care staff, receiving timely alerts about purchases, confirming or cancelling orders, and even tracking their shipments.
Company Highlights:
| Company Name | Urbanic |
| Headquarter | London |
| Industry | Cloths |
| Founded Year | 2018 |
| Founder | James Wellwood |
| Website | https://in.urbanic.com/ |
Urbanic About:
An online-only company called Urbanic offers a variety of women’s trendy wear categories. The product catalogue also has trousers, tees, crop tops, and loungewear. The software is accessible on both the iOS and Android operating systems.
It found that mass premium consumers for whom even Zara is too expensive have little to no choices for shopping for stylish goods in emerging nations, where people rise and where wealth difference is even greater. Urbanic primarily targets Gen Z consumers who have been priced out of trendy clothing within this industry, making it even more targeted.
With a $200 million run rate annually and 60 million users currently, it has gained the audience’s allegiance by being the first to introduce trendy goods to them in countries like India and Brazil.
Industry:
Urbanic is a fast fashion company that only sells its products online and targets consumers in Latin America and Asia. It was founded in 2019 and chose India as its first international market. Although the brand initially entered the market through its own app, it partnered with the Flipkart Group in 2021 and began selling clothing both on Flipkart and Myntra.
It is a modern, London-based fashion company that develops and markets clothing that upholds inclusion. Having just debuted in India, the European high-street brand Urbanic has taken it upon themselves to offer styles that accept the many body types of Indian women.
The brand is standing alone in opposition to the ideal beauty norms imposed by the fashion and lifestyle sector. In a sector known for its inflated standards, Urbanic as a brand has intervened to provide cutting-edge fashions to your door at reasonable costs.
Founder & Team:
James Wellwood was one of the founders of Urbanic. It was founded in 2018. An up-and-coming fashion label with a headquarters in London is developing and providing the look that upholds diversity. The firm sells fast fashion, apparel, western wear, fast fashion, lifestyle, and clothing.
Startup Story:
It is a modern, London-based fashion company that develops and markets clothing that upholds inclusion. Urbanic is still autonomous today and committed to improving people’s lives by using its own data science and artificial intelligence (AI) technology.
Mission & Vision:
High-street trends and quick clothes are being redefined like never before by the fashion and leisure app Urbanic. It couldn’t be easier to appear spectacular while keeping costs low by making European runway designs and street styles accessible. Although styles are the main focus, the brand doesn’t skimp on quality and strives for the highest level of customer satisfaction. Urbanic has received a great deal of support from its loyal clients on social media.
One of the top concerns in the business for women is encapsulated in the ad ‘My Right To Wear. Because few brands are size-inclusive—that is, they don’t offer clothing beyond the ideal body size chart—women spend the majority of their time shopping trying on dresses until they find one that fits perfectly.
The company, however, has questioned and altered the fashion industry’s “ideal body” stereotype. It wants to challenge the stigma that only women with attractive bodies can afford nice clothing by making fashionable clothing available in sizes XS to 5XL.
Urbanic Name & Logo:
Urbanic is a term used to describe the way of living in cities and urban areas.
Business Model:
Given that Myntra is the preferred launchpad and platform for fashion companies to engage with digitally native audiences throughout the country, the partnership between Urbanic and Myntra benefits one of the largest bases of Gen-Z fashion consumers in the world by enabling more accessibility.
Urbanic, a new favorite among young people in India, has stirred up social media with its unconventional influencer marketing strategy by utilizing nano and micro-content producers to discuss their low pricing points, extremely ‘grammable fashions, and alluring international designs. It is now providing a wide range of items to Myntra, including classic denim, flowing floral dresses, cool blouses in tie-dye motifs, fashionable jackets, and swimwear.
It’s apparel collection, which draws influence from enduring styles from the early 2000s such flared jeans, low rise jeans, babydoll t-shirts, and beaded accessories, is one of the company’s USPs.
Revenue Model:
There is no publicly available revenue model. At this time, Urbanic’s yearly revenue is anticipated to be $52.2M. The expected income per employee at Urbanic is $326,040.
Products & Services:
In India, Urbanic is an online store that sells fashionable and reasonably priced women’s clothing, accessories, and lifestyle products. a one-stop shop for all of your fashion and design requirements.
Funding & Investors:
There is no funding details released.
Employees:
- According to G2 Stack, it utilises 13 different software and hardware solutions, including HTML5, Google Analytics, and Google Tag Manager.
- According to BuiltWith, Urbanic actively utilises 37 technologies for their website. These consist of Viewport Meta, SPF, and iPhone/Mobile Compatible.
Challenges Faced:
Urbanic, an online company, sought to gain consumers’ confidence and increase sales by being accessible to them at all times and offering superior customer service. After integrating WhatsApp, the firm stopped using a webchat system it had been using to communicate with clients because of falling utilisation.
Acquisitions:
Urbanic, a London-based e-commerce company that offers reasonably priced clothes primarily to Gen Z consumers, announced significant sales on the first day of its listing on the online fashion portal Myntra. According to a statement from Myntra, it was the second-highest-grossing brand on the first day of its introduction.
Urbanic signed a cooperation agreement with Myntra earlier this month, making it the company’s first collaboration with an e-commerce site. It collaborates with a huge number of influencers. Through its online platform and mobile app, it sells in Russia, Latin America, and India.
The brand’s app has received over 15 million downloads in India. It offers t-shirts, trousers, skirts, and other items of casual western wear for sale. On September 1st, it was featured on Myntra.
Growth:
Urbanic grew their employee count by 20% last year.
Partners:
Urbanic is able to democratize fashion thanks to its cooperation with Flipkart because of the latter’s presence in smaller cities and towns. Additionally, it fits with Flipkart’s priority to diversify its fashion offerings. Urbanic has joined Myntra as a fashion partner, marking the company’s first-ever collaboration with an e-commerce site.
Competitors:
Urbanic’s competitors include Boohoo, Etsy, Gucci, and Moncler.
Awards & Achievements:
There is no data of it.
Future Plan:
We exist only to enable individuals to effortlessly experience the confidence that comes with being beautiful. It is a new fashion company with headquarters in London that develops and markets clothing that supports the notion of inclusion.
Urbanic is still autonomous today and committed to improving people’s lives by using its own data science and artificial intelligence (AI) technology. To keep up with the constantly changing demands of the fashion industry, we are working toward a fully developed AI space and providing new designs and trends every day.
FAQs :
What does Urbanic do?
In India, it is an online store that sells fashionable and reasonably priced women’s clothing, accessories, and lifestyle products.
When was Urbanic founded?
It was founded on 2018.
Who is the founder of Urbanic Corporation?
James Wellwood is the founder of Urbanic.
Who is the CEO of Urbanic Corporation?
Current CEO of urbanic is James Wellwood.
Who are the main competitors of Urbanic?
It’s competitors include Boohoo, Etsy, Gucci, Moncler.
Does Urbanic deliver before estimated time?
Our standard delivery timeline is between 8-13 business days, The fast delivery timeline is 3-5 business days. It may vary slightly depending on the location.
Does Urbanic accept Cash on Delivery?
Yes, we do offer Cash on Delivery on every product. However, availability of the ‘Cash on Delivery’ depends on the courier services delivering to your location. If the COD facility is not provided by the courier, then it would not be available. Also, below could be some other possible reasons for this.
Which delivery does Urbanic use?
We ship all goods out via USPS and UPS. Please note that we cannot ship to PO boxes via UPS due to shipping restrictions. It does offer international shipping but cannot be held responsible for any custom regulations or duties that might apply.
How long does Urbanic take to refund?
If you had selected Cash on Delivery, there is no amount to be refunded because you haven’t paid for your order. For payments made via Credit Card, Debit Card, Net Banking, or Wallet you will receive the refund into the source account within 7-10 business days from the time of order cancellation.
How do I track my Urbanic order?
1. Log into your app 2. Select the “Me” option 3. Select “My Orders” and select the order from the order list which you track You can see the current status of the order and if it is shipped it will show you the tracking number to track the order.
Conclusion:
To send a powerful message, the company Urbanic enlisted the help of a number of well-known figures from the Indian television business, including Kishwer Merchant and Delnaaz Irani, YouTube sensation Komal Narang, and Instagram influencer Akanksha Redhu.
Even if the celebrities vary in size, they are each attractive in their own way and at ease with their own bodies. They have come forth together to promote the word because they have successfully accepted their flaws and conquered their insecurities.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.