9 May 2023, Bengaluru, India
After his successful stint as a member of the ’ Core Leadership team, Rajan was on a sabbatical, and now he is back to business, just not to his previous one. Following his sabbatical, Rajan Bhalla is active to work again, and he has decided to switch to the media landscape, with not one but two startups.
While working with the Hindustan Times’ Leadership team, Rajan plied his trade to establish the famous Mint business publication. Rajan speaks graciously about his ventures that will see the light of day soon. “The second start-up is coming up in July. It’s too early to divulge the details as the brand proposition and partnerships are underway, but it will be in the area of producing short films,” said Rajan about his undisclosed venture, though he was happy to speak about BrandsAbility, the first venture.
“Surprisingly, it’s often a neglected area but key to long-term business success. In today’s business environment, where consumer preferences and market conditions are constantly evolving, a disciplined brand marketing focus can be a valuable asset to any company,” said Bhalla after emphasizing how much brand value is important for any brand. Rajan Bhalla speaks on how BrandsAbility is here to save B2C and B2B brands by helping them build Brand Value.
“A brand marketing partner can help businesses stay agile and adapt their strategies to changing market conditions and provide insights on how to differentiate their brand from the competition,” further added Bhalla. Bhalla also focuses on the fact that how Brand Value can help brands become successful. He speaks in an elite manner about how developing a strong brand identity and a clear strategy for building brand value is critical for all businesses.
Gathering a few pieces of information provided by Rajan, one can say that some of the key brand marketing competencies BrandsAbility will focus on include personalization, authenticity, omnichannel marketing, data-driven marketing, storytelling, customer experience, purpose-driven marketing, and agility.
Bhalla has reached this part of his life after serving for nearly 32 years in various brands like Hindustan Times, PepsiCo, Whirlpool, and others. He believes successful brands will stay ahead of the curve in the future, embracing new technologies and trends and focusing on building stronger relationships with consumers and customers based on trust, authenticity, and empathy.
“For me, BrandsAbility is an exciting space for several reasons. First, the brand is the most valuable asset of any company, and effective brand consulting can have a significant impact on a company’s bottom line. Second, brand consulting is a rapidly evolving field, with new trends, technologies, and consumer preferences emerging all the time,” says a proud Bhalla.
Bhalla appreciates how the situation is turning up and adds that he likes how challenging and exciting it has already become. Bhalla says this venture will require constant innovation and adaptation to succeed.
“Brand consulting requires a combination of creativity, analytical skills, and business acumen, making it a rewarding proposition for marketers with a wide range of interests and skill sets,” says Rajan Bhalla.
Source – Exchangeformedia
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