Monday, 31 July 2023, Bengaluru, India
Twitter, which has since changed its name to X, started paying verified creators with ad money earlier this month to keep top talent on the site. The company announced today that qualified creators worldwide can utilize its “Ads Revenue Sharing” program. According to X’s owner Elon Musk, the program aims to award $5 million to innovators in the first round. According to him, this will start to add up in February. Many designers claimed they received sizable payouts, some in the five to six-figure range.
Users of X must be Verified Organizations or Blue subscribers, and they must have “at least 15M impressions on your cumulative posts within the last 3 months,” according to the creator program website. Additionally, users must have 500 followers or more.
Instead of using the advertisements in the main X timeline for compensation calculations, X is monetizing the comments made by authors to their posts. This motivates content creators to post materials that generate a lot of conversation. While that might lead to controversial hot takes, viewpoints, and other extreme content, X has set some restrictions on what is acceptable. For instance, “get-rich-quick” plans, gambling, drugs, violence, and explicit material are forbidden. In addition, authors who do not own the work are prohibited from trying to sell it.
According to today’s announcement, creators who meet the requirements can now access the program globally. This is our first step in recognizing you for your contributions, the official X account wrote in a post. We want X to be the best online location for creators to make a career.
Elon Musk published a chart with the global deployment that revealed that X’s monthly users reached a record in 2023 despite eliminating bots. Bot eradication is an ongoing endeavour, not an isolated incident. Although the number is not labelled to indicate the months, it demonstrates that Twitter, now known as X, formerly had 541.5 million monthly users. It’s not apparent how Musk determines “monthly usage,” which differs from the industry standard MAU (monthly active user).
The graph differs from data provided by others who utilized outside monitoring methods, including Cloudflare CEO Matthew Prince, who recently highlighted falling traffic to the Twitter site. According to Similarweb, Twitter traffic declined around the time Threads was introduced.
[Source of Information : Techcrunch.com]
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