Introduction
The search for perfect makeup continues to be a lifelong endeavor in the dynamic realm of splendor, where tastes and fashions change frequently. The Indian cosmetics scene is studded with a multitude of options as 2024 approaches, many of which promise to accentuate one’s characteristics and convey personality in distinctive ways.
Apart from the plethora of alternatives, five companies strike out as particularly captivating the minds and bodies of beauty fans around the country. In addition to demonstrating the vibrancy of the market, these Top 10 Makeup Kit Manufacturers in India for 2024 also personify excellence, inventiveness, and customer confidence.
The pinnacle of this chemical cluster is Lakme, a reputable brand that is associated with class and sophistication. With a long history spanning years, Lakme has always reinvented aesthetics by providing a wide selection of goods catered to the tastes and complexions of Indians.
Maybelline, a worldwide behemoth renowned for its approachable elegance and trend-setting designs, is fast continuing in its footsteps. Maybelline is a brand known for its eyelashes and piles, which combine fashion and functionality with ease.
L’Oréal Paris ventures into the world of worldwide appeal and becomes a recurring favor, enticing beauty enthusiasts with its opulent formulas and Parisian style. In the interim, MAC is a symbol of creative expression, showcasing variety and inventiveness in its product lines that push the boundaries.
Nykaa, keeping a close eye on the trends in beauty, thrills customers with a unique blend of house inventions and carefully chosen international brands.
Colorbar shines as a light in the pursuit of health and beauty by providing a comprehensive cosmetics regimen that prioritizes both health advantages and visual appeal. Reputable for its household goods, Garnier now offers beauty goods that are infused with restorative elements to meet the all-encompassing demands of today’s consumers.
To provide Ayurvedic-based beauty treatments, Lotus Herbals and the Biotique brand use extracts of plants in their compositions, utilizing the strength of the environment. The brand Himalaya Herbalists, which is well regarded for its organic philosophy and dedication to innocence, completes this remarkable roster.
These greatest cosmetics Kit Companies in India in 2024 represent the meeting point between creativity and customs, giving customers a wide range of options to showcase their own attractiveness as the Indian cosmetics scene develops. They represent not just aesthetic improvement but also the potential for expressing yourself, autonomy, and trust that comes from every good.
The top 10 Makeup Kit Brands in India in the Year 2024 are:
| Rank | Makeup Kit Brands | Price Range (Rs) | Country of Origin |
| 1 | Lakme | Affordable ( ₹100 -₹500) | India |
| 2 | Maybelline | Drugstore to Mid-Range (₹200 – ₹800) | USA |
| 3 | L’Oréal Paris | Drugstore to High-End (₹300 – ₹2000+) | France |
| 4 | MAC | High-End (₹1500+) | Canada |
| 5 | Nykaa | Mid-Range to High-End (₹500 – ₹2000+) | India |
| 6 | Colorbar | Mid-Range (₹400 – ₹1200) | India |
| 7 | Garnier | Drugstore (₹150 – ₹400) | India |
| 8 | Lotus Herbals | Ayurvedic & Natural (₹200 – ₹700) | France |
| 9 | Biotique | Ayurvedic & Natural (₹150 – ₹500) | India |
| 10 | Himalaya Herbals | Natural & Ayurvedic (₹100 – ₹300) | India |
Lakme
Image Source: Jiomart
• As of 2024, Lakme is one of the leading cosmetic kit companies in India.
• Well-known for offering a wide variety of treatments to suit different skin tones and tastes.
• Unique makeup items from Lakme, such as shadows, lipsticks, and bases, are still in popular demand.
• Makeup aficionados around the country are drawn to the brand because of its dedication to both cost and excellence.
• Lakme continues to be a top choice for vital cosmetics products among Indian customers because of its long history and ongoing innovation.
| USP | Wide range, caters to Indian skin tones |
| Hero Products | 9to5 Primer, K Kajal, CC Cream |
Maybelline
Image Source: Wallmart
• In 2024, Maybelline, a well-known and reasonably priced cosmetics company in India, is still very much in demand.
• Maybelline offers a wide variety of cosmetic basics to suit different makeup tastes and trends.
• Maybelline is a well-known brand among cosmetics fans all around the country because of its track record for excellence and creativity.
• Maybelline offers premium cosmetics for both events and daily use, ranging from bases to cosmetics and makeup.
| USP | Affordable, good-quality staples |
| Hero Products | Fit Me Foundation, Colossal Kajal, Hypercurl Mascara |
L’Oréal Paris
Image Source: Think with google
• In India, L’Oréal Paris continues to hold a prominent role in the makeup industry in 2024.
• Recognized for offering a wide variety of superior cosmetics items to suit different tastes.
• Provides makeup aficionados with permanent put-ons, fashionable hues, and inventive formulas.
• Renowned for producing high-quality makeup that is liked by both stylists and customers.
• Keeps establishing waves in the Indian beauty business with its recognizable goods and advertising.
| USP | Drugstore quality with a touch of luxury |
| Hero Products | Infallible Foundation, Rouge Signature Lipstick, Telescopic Mascara |
MAC
Image Source: UBay
• In India, MAC remains the leading manufacturer of beauty kits even in 2024.
• Recognized for its wide selection and excellent quality.
• The preferred option for both beauty fans and experienced makeup artists.
• Renowned for its cutting-edge formulas and avant-garde cosmetics lines.
• Provides a wide selection of beauty basics, ranging from cosmetics to backgrounds.
• Has been known for providing cosmetics options with superior longevity and performance.
• Distinguishes itself with its recognizable appearance and cutting-edge strategy for beauty.
| USP | Pro-quality makeup, extensive shade range |
| Hero Products | Studio Fix Foundation, Retro Matte Lipstick, Prep + Prime Fix+ |
Nykaa
Image Source: eVanik
• In 2024, Nykaa cemented its status as India’s top beauty brand.
• Renowned for offering a large selection of goods to suit a variety of tastes.
• Provides solutions that are inexpensive without sacrificing performance.
• Creative and fashionable cosmetic lines entice consumers to return again.
• Nykaa is handy for customers nationwide because of its internet exposure.
• Keeps bringing out intriguing new cosmetic items to remain ahead of the competition.
| USP | An Indian-owned brand that caters to diverse needs |
| Hero Products | Cosmetics & Makeup |
Colorbar
Image Source: LinkedIn
• Colorbar’s creative and wide product line keeps on to enchant Indian beauty fans.
• Prominent for its vegetarian and free-of-cruelty products, Colorbar guarantees sustainable beauty standards.
• Colorbar is still a favorite brand among beauty enthusiasts because of its ideal balance of price and value.
• Colorbar has alternatives to meet each beauty requirement, from permanent balms to vivid makeup.
• Colorbar’s standing as one of the top 10 beauty kit companies in India for 2024 is assured by its dedication to quality.
| USP | Trendy makeup, focus on color cosmetics |
| Hero Products | Kiss Me Satin Lipstick, Perfect Match Foundation, Glide On Pencil |
Garnier
Image Source: LinkedIn
• In 2024, the reputable skincare brand Garnier will begin creating an impact in the cosmetics industry.
• Garnier offers a wide variety of cosmetic basics to suit different skin types.
• Garnier’s cosmetic products are well-known for their inventive compositions and deliver noticeable effects.
• Indian customers are drawn to Garnier’s beauty kit because of its emphasis on affordability as well as quality.
• Garnier’s dedication to health is reflected in its cosmetics collection, which promises elegance with care.
| USP | Drugstore brand with some makeup options |
| Hero Products | BB Creams, Micellar Cleansing Water |
Lotus Herbals
Image Source: Google play
• Prominent Indian beauty brand Lotus Naturals provides a wide variety of cosmetics suitable for all skin types.
• Lotus Herbals is renowned for combining contemporary formulas with herbal elements while emphasizing the improvement of one’s natural appearance.
• Its beauty kits include shadows, lipsticks, bases, and further, all enriched with nourishing plant components.
• 2024 will see Lotus Herbals keep delighting beauty fans throughout India with a dedication to excellence and creativity.
| USP | Natural & Ayurvedic makeup |
| Hero Products | BB+ Cream, Kajal Kohl, Botanical Lipstick |
Biotique
Image Source: Tira
• Among Indian beauty kit businesses, Biotique distinguishes itself by using a lot of natural and Vedic materials.
• Biotique is well-known for its dedication to organic skincare and provides a selection of cosmetics.
• For efficient results, their cosmetics collection blends contemporary compositions with age-old Ayurvedic formulas.
• The beauty line from Biotique is designed for people who want cruelty-free, sustainable, and natural goods.
• In 2024, Biotique will still be growing in appeal amongst Indian customers because to its emphasis on comprehensive aesthetics.
| USP | Affordable, Ayurvedic makeup |
| Hero Products | Bio Blemish Balm, Bio Kohl Pencil, Bio Lipstick |
Himalaya Herbals
Image Source: Wikipedia
• A variety of cosmetic products made with natural components are available from Himalaya Herbalists.
• Himalaya’s cosmetics are renowned for being mild but potent, making them ideal for delicate skin.
• Fundamentals like basis, lip gloss, and makeup palettes are part of their cosmetic kit.
• Himalaya’s cosmetics, which emphasize herbal formulas, are appropriate for everyday use.
• Their goods are designed to support an ideal appearance, with an emphasis on hygiene advantages.
• In 2024, natural cosmetics fans in India still rely on Himalaya Herbs as a reliable option.
| USP | Affordable, natural makeup options |
| Hero Products | Kajal, Lip Balm, Tinted Lip Balm |
Conclusion
An assortment of premium beauty kit companies that have captured the consumer’s attention with their creativity, excellence, and affordability made 2024 a pivotal year in the constantly evolving environment of the Indian beauty sector. The top 10 makeup kit companies in India have become trailblazers as people value healthcare and expressing themselves, appealing to a wide range of ethnicities and changing aesthetics.
Among these companies, Lakme is a well-known trendsetter that offers a range of cosmetics catered to Indian complexions while fusing heritage and contemporary. Lakme’s dedication to accessibility and inclusion has solidified its standing as an established brand, encouraging people to accept its distinct attractiveness.
Maybelline and L’Oréal Paris have both revolutionized beauty standards and broken through barriers through their all-around attractiveness and ground-breaking formulas. These companies have encouraged an atmosphere of innovation by means of strategic partnerships and state-of-the-art studies, encouraging customers to discover new avenues in beauty services.
MAC, renowned for its extensive selection of hues and professional-quality cosmetics that satisfy the demands of both beauty amateurs and pros, is also closely associated with creativity. With its handpicked range and technological expertise, Nykaa has completely changed the cosmetics retail market by providing tailored suggestions and frictionless purchasing experiences.
Colorbar, which is well-known for its vivid colors and free animal testing philosophy and promotes a network of ethical beauty fans, rounds out this list. Using plant-based components to boost brightness and energy, skincare-infused cosmetics brands like Garnier, Lotus Herbals, Biotique and others, and Himalaya Herbalists have become industry leaders.
Environmentally conscious customers looking for moral options have found resonance with companies that prioritize conservation and total health. Upon contemplation of the best 10 beauty kit companies in India in 2024, it is apparent that their combined influence surpasses the realm of makeup, spanning boundaries and cultivating a climate of expressing oneself and freedom.
These companies represent the varied spectrum of Indian cosmetics and drive the cosmetics sector to fresh altitudes of ingenuity and inclusion in a period characterized by rapid advancement and evolving beauty norms. A single thing is clear as customers continue to make sense of the constantly shifting landscape of beauty: these lasting companies are going to define our perception of and celebration of beauty for decades in the future.
I am Aleena Parvez, I am a Content Editor and Proofreader with Proficient digital marketer skilled in devising and executing strategies to amplify brand exposure and stimulate conversions. Skilled in SEO, SEM, and social media, with a sharp ability to analyze data and optimize campaigns for optimal results. I am highly enthusiastic about utilizing technology and creativity to achieve tangible outcomes and surpass client anticipations.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.