Nowadays influencer marketing is a common way for brands to reach people on social media. By just using old ads companies can work with creators who already have a crowd that trusts what those creators say. A product recommendation from a creator often feels more natural than a regular advertisement.

This is why influencer marketing agencies are so helpful. These influencer marketing agencies help brands find the creators, plan out campaigns, manage the work, make content and see how the campaign actually goes. Some influencer marketing agencies focus mostly on TikTok and Indian Instagram. Other influencer marketing agencies also work on YouTube, paid media, social commerce and making content.

The US has a number of agencies working in this field. You can find influencer marketing agencies that only do one thing or big digital marketing companies that also offer creator services. It can be hard to choose between them because every agency has skills and different ways of working.

In this article I will show you 10 influencer marketing agencies in the USA that you should know about. This list is not a ranking. I believe the right influencer marketing agency really depends on the budget of a brand, the audience, the industry and the specific goals of a campaign.

Overview Table

Agency	Founded	Headquarters	Main Focus
NeoReach	2013	Orlando, Florida	Influencer campaigns and creator marketing
Obviously	2014	New York	Influencer campaigns and creator marketing
The Influencer Marketing Factory	2018	Miami, Florida	TikTok, Instagram and YouTube
HireInfluence	2011	Austin, Texas	Full-service influencer marketing
The Shelf	2011	New York	Full-funnel influencer marketing
August United	2015	Tempe, Arizona	Influencer and social media marketing
Carusele	2015	North Carolina	Influencer marketing and content
The Motherhood	2006	Pittsburgh, Pennsylvania	Influencer and social media marketing
Moburst	2013	New York	Digital and influencer marketing
inBeat Agency	2018	Montreal, Canada	UGC, influencer and paid social

HireInfluence currently lists offices in Austin, Los Angeles and New York.

August United’s influencer-focused business dates to 2015.

InBeat is headquartered in Canada. Has a US office and works with US brands.

1. NeoReach

NeoReach is an influencer marketing agency based in Orlando, Florida. The company was founded in 2013. Works across platforms such as TikTok, Instagram, YouTube, Twitch and LinkedIn. Its services cover influencer casting, campaign planning, creative direction, paid amplification and reporting.

One thing that stands out about NeoReach is its focus on campaign results. The agency publishes case studies showing campaign reach, views, engagement and return figures than only listing brand names.

Its work covers industries, including technology, beauty, gaming, retail, healthcare, sports and travel. This makes it useful for brands looking for an influencer campaign rather than a small one-off creator collaboration.

NeoReach also runs its agency rankings and research giving it a presence beyond campaign management.

2. Obviously

Founded in 2014 by Mae Karwowski and Maxime, Domain Obviously is a New York-based influencer marketing agency. WPP acquired the company in 2023.

The agency handles parts of influencer campaigns including strategy, creator identification, content creation, campaign management and reporting. Its technology platform is designed to help brands manage influencer campaigns at scale.

Obviously has worked with brands across different industries and its services are aimed at companies that need more than simple creator outreach. The agency also has operations in San Francisco and Paris.

For campaigns its combination of technology and agency services can be useful. The company has also built an influencer network, which allows brands to search for creators based on campaign requirements.

3. The Influencer Marketing Factory

The Influencer Marketing Factory was founded in 2018 by Alessandro Bogliari and Nicla Bartoli in Miami, Florida. It now operates from Miami, New York and Amsterdam.

Its main work revolves around influencer campaigns on TikTok, Instagram and YouTube. The agency also works on content creation, influencer strategy, brand activations, campaign tracking and reporting.

The agency has a focus on social platforms where short-form video and creators play a big role. This can make it a suitable option for brands trying to connect with social media audiences.

It also works with brands across markets instead of limiting its campaigns to one particular industry. The company says its approach combines campaigns with data and performance tracking.

4. HireInfluence

HireInfluence has been working in influencer marketing since 2011. The agency says it has managed campaigns for Fortune 500 companies and has teams across the US and Canada. Its current offices include Austin, Los Angeles and New York.

Unlike agencies that treat influencer marketing as one part of a digital service HireInfluence is focused specifically on influencer marketing. Its work includes campaign strategy, creator selection, content production, events, paid amplification and analytics.

The company also takes an approach to campaigns. That can be useful for brands that need creators selected around an audience or campaign idea instead of simply choosing people based on follower count.

Its experience with brands is another reason it is considered when companies need a full-service influencer campaign.

5. The Shelf

The Shelf is a New York-based influencer marketing agency founded by Atul Singh and Lauren Chiarello. The founders started the business in 2011 initially working on a shopping-related technology idea before moving into influencer marketing.

Today its work covers influencer strategy, creator storytelling, paid media and full-funnel campaigns. It works across platforms including Instagram, TikTok, Pinterest and YouTube.

One interesting part of its history is how the company moved from its shopping idea into influencer marketing after going through startup accelerator AngelPad.

The Shelf has also been recognised by industry organisations. In 2025 it announced nominations for Global Influencer Marketing Awards. Had previously appeared on the Inc. 5000 List.

6. August United

Based in Tempe, Arizona August United focuses on influencer marketing, social media and content creation. Its influencer-focused business dates back to 2015 although the companys roots go back.

The agency works on campaigns from strategy and creator partnerships to content development and campaign implementation. Its website says it has worked on than 1,650 campaigns and has a network of more than 15 million influencers.

August United became part of McKinney in 2023 after the agency was acquired by the media company. The deal gave McKinney an influencer marketing operation.

Brands looking for creator campaigns alongside media management and content production may find its wider service offering useful.

7. Carusele

Carusele is a North Carolina-based influencer and content marketing company. It was formally launched in 2015 as a sister company to Ignite Social Media.

Its approach combines influencer-created content with media targeting and measurement. Rather than relying only on an influencer’s own audience Carusele has focused on using paid media to extend the reach of creator content.

The company has worked with consumer brands and retailers. Has received recognition for its influencer campaigns. It won the Shorty Award for Small Agency of the Year. Also received awards for specific influencer and native advertising campaigns.

For brands interested in combining influencer content with paid distribution this model can be worth considering.

8. The Motherhood

The Motherhood has been in the influencer marketing space longer than agencies on this list. Its roots go back to 2004 while the company was officially founded in 2006 in Pittsburgh.

The agency originally worked with bloggers before influencer marketing became the industry it’s today. That early experience gave it a focus on building relationships between brands and online creators.

Its services include influencer marketing, social media campaigns and content. The agency has also received industry recognition, including awards connected to media and public relations work.

The Motherhood can be a fit for brands looking for a more personal relationship-based approach to influencer campaigns. Its long history also makes it an interesting name for anyone researching how the influencer marketing industry developed.

9. Moburst

Moburst is a marketing agency founded in 2013. While the company started in Israel it opened its US office in New York in 2014. Is now headquartered in New York.

Its services go beyond influencer marketing. Moburst also works in marketing, SEO, paid media, creative services, social media and user-generated content. Its influencer marketing services connect brands with creators across social platforms.

This wider range can be useful for companies that don’t want to manage influencer campaigns from their other digital marketing activities.

Moburst has also expanded through acquisitions over the years. Its recent company milestones include acquisitions in areas such as PR and digital services.

10. InBeat Agency

inBeat is slightly different from the names on this list because its headquarters are in Montreal, Canada but it has a US office in New York and works with brands in the American market. Its New York office is located on Broad Street.

The agency combines influencer marketing with user-generated content, paid media and creative testing. This makes its approach more performance-focused than influencer campaigns.

inBeat works with creator categories, including nano, micro, mid-tier and macro influencers. Its services also cover TikTok Shop, Instagram. Paid social advertising.

For brands that want creator content that can also be tested and used in paid advertisements this combination may be useful. It is especially relevant for companies looking at influencer marketing as part of a performance marketing strategy.

FAQs

1. What does an influencer marketing agency do?

An influencer marketing agency helps brands plan and manage campaigns with media creators. Its work can include finding influencers negotiating collaborations, managing content tracking campaign results and handling payments. Some agencies also provide content production, paid advertising and social media management.

2. Which platforms do influencer marketing agencies use?

Most agencies work across platforms such as Instagram, TikTok and YouTube. Depending on the campaign some also work with Twitch, Pinterest, LinkedIn and TikTok Shop. The best platform usually depends on the brand’s target audience and the type of content being promoted.

3. How do brands choose the influencer agency?

Start by looking at the agency’s experience in your industry and the platforms you want to use. It’s also useful to check campaigns creator selection methods, reporting and pricing. A large agency isn’t automatically the choice if your campaign needs a smaller group of specialised creators.

4. Is influencer marketing for small businesses?

It can be, especially when a business works with creators who have a focused audience. Micro and nano influencers may be more suitable for businesses or niche products. The campaign still needs a goal, suitable creators and a realistic budget.

5. What is the difference between an influencer and a content creator?

Influencers usually have an audience that can be affected by their recommendations while content creators mainly focus on producing content. There is plenty of overlap between the two. A creator doesn’t always need a following to make useful branded content.

6. Do influencer agencies only work with celebrities?

Not at all. Many agencies work with nano, micro, mid-tier and macro creators as well as celebrities. The right choice depends on the campaign. A smaller creator can sometimes be more suitable when a brand wants to reach a community rather than a very large general audience.

7. How are influencer campaigns measured?

Agencies can track things depending on the campaign goal. These may include views, reach, engagement, clicks, conversions, sales and return on advertising spend. Some campaigns are mainly designed for awareness while others are built around sales or customer acquisition.

8. Are influencer marketing agencies ?

There is no set price. The costs vary based on how many creators are involved, how long the campaign lasts, what kind of content is needed, whether paid media is used and how much support the agency provides. Campaigns with people usually cost a lot more than campaigns with smaller creators. Companies should ask for a breakdown before agreeing to a contract.

Conclusion

The United States has different influencer marketing agencies and each one works in a slightly different way. Some focus mostly on creator campaigns while others mix influencers with paid media, content creation or broader digital marketing efforts.

For a brand the best choice depends on the target audience, available budget and the goal of the campaign. Before selecting an agency look at its work, the network of creators it has, the services it offers and how it provides reports. Finding the match is more important than just choosing the largest name.