Social media influencers increasingly dictate brand marketing in the current digital landscape. Numerous talented and influential creators in Australia harness their platforms to establish connections with audiences and endorse brands: they wield significant power over consumer perceptions–a key aspect of modern business strategies. Based on their Instagram followers and engagement rates, this article introduces the top 10 brand influencers in Australia in 2024. Hailing from diverse backgrounds and industries, these influencers share a common ability: they connect with their audiences on a personal level; furthermore, they create content that is not only engaging but also informative.
If you, as a business owner, seek to partner with an influencer or harbor curiosity about the Australian influencer scene–this article caters specifically to your needs. Delve further: discover who is considered the top 10 brand influencers in Australia; moreover, probe into what precisely underpins their remarkable success.
| Rank | Influencer Name | Platform of Choice |
|---|---|---|
| 1 | Levi Neufeld | |
| 2 | Nalopia | |
| 3 | Aj Clementine | |
| 4 | Leah Halton | |
| 5 | Emily Skye | |
| 6 | Mishti Rahman | |
| 7 | Chloe Ting | YouTube |
| 8 | Jake F I S H E R | |
| 9 | Zachery Dereniowski | TikTok |
| 10 | Mocha | TikTok |
We are now going to discuss the top 10 brand influencers in Australia in 2024 in more detail below:
Levi Neufeld
A 19-year-old Australian, Levi Neufeld, distinguishes himself as a social media influencer, content creator, and model. His comedic skits and relatable content have earned him recognition. Over 1.4 million Instagram users follow Neufeld; furthermore, his engagement rate surpasses 10%.
Instagram – https://www.instagram.com/leviticus/
Nalopia
A 23-year-old Australian, Nalopia excels as a social media influencer and content creator; her expertise extends to fashion, beauty–and lifestyle topics in particular. Instagram boasts over 1.3 million followers of hers, with an impressive engagement rate exceeding 9%.
Instagram – https://www.instagram.com/nalopia/
Aj Clementine
At 24 years old, Aj Clementine hails from Australia and thrives as a social media influencer, content creator, and photographer. Notably recognized for her compelling travel narratives and captivating fashion shoots – often set against awe-inspiring landscapes- she also curates lifestyle content that resonates with an extensive audience. Boasting more than 1.2 million followers on Instagram alone–a testament to the impact of her work–Clementine’s engagement rate frequently surpasses 8%: a statistic envied by many in this digital realm where numbers reign supreme.
Website – https://linktr.ee/ajclementine
Instagram – https://www.instagram.com/ajclementine/
Leah Halton
A 25-year-old Australian, Leah Halton, excels as a social media influencer and content creator; her expertise spans fashion, beauty, and fitness. With an Instagram following exceeding 1.1 million–coupled with an impressive engagement rate of over 7%–Halton dominates the digital landscape in her chosen niches.
Instagram – https://www.instagram.com/leahhalton_/?hl=en
Emily Skye
Emily Skye, a legend among Australian influencers–boasting over 60,000 YouTube followers and 2 million on Instagram: hails from Gold Coast, Queensland. As a popular fitness model with an industry focus on health, she offers her proprietary F.I.T. program—thus promoting not just physical wellness but also body confidence—to help individuals achieve their ambitious fitness goals. She not only shares fitness content but also delves into her professional and maternal experiences – including the compelling narrative of giving birth to her son at home.
Instagram – https://www.instagram.com/emilyskyefit/?hl=en
Website – https://linktr.ee/emilyskye
Mishti Rahman
A 27-year-old Australian, Mishti Rahman distinguishes herself as a social media influencer and content creator; her expertise lies in fashion, beauty, and lifestyle topics. Boasting over 900,000 Instagram followers–with an engagement rate surpassing 5%–Rahman commands substantial online influence.
Instagram – https://www.instagram.com/mishti.rahman/
Chloe Ting
A 28-year-old Australian, Chloe Ting operates as a fitness YouTuber and wields significant influence on social media. Her free workout videos, garnering over 2 billion views on YouTube, have established her reputation. With more than 2.6 million followers tracking her activities on Instagram, Ting maintains an impressive engagement rate exceeding 4%.
Website – https://chloeting.com/
YouTube – https://www.youtube.com/channel/UCCgLoMYIyP0U56dEhEL1wXQ?sub_confirmation=1
Instagram – https://www.instagram.com/chloe_t/
Jake F I S H E R
At 29 years old, Jake F I S H E R actively influences Australian social media and creatively crafts content; his travel: fashion–and lifestyle specifically—stand out. With an Instagram following exceeding 800,000 individuals–notably impressive is the engagement rate of over 3% he commands.
Instagram – https://www.instagram.com/jake_vg_fish/
Zachery Dereniowski
At 30 years old, Zachery Dereniowski stands as an influential Australian TikTok content creator; his motivational–even inspirational–videos have garnered a massive following: over 14.8 million dedicated followers. Indeed, the engagement rate he commands exceeds 15%.
Instagram – https://www.instagram.com/mdmotivator/?hl=en
Website – https://pillar.io/mdmotivator
Mocha
A 31-year-old Australian Pomeranian dog, Mocha, serves as a social media influencer with her endearing and adorable videos. Her fame on TikTok transcends millions–she boasts an impressive following of over 14.2 million users; moreover, the engagement rate for each post exceeds 19%.
Instagram – https://www.instagram.com/mochapom/?hl=en
YouTube – https://www.youtube.com/c/MochaPom
Conclusion
In 2024, the top 10 brand influencers in Australia in 2024 have actively harnessed their platforms to connect with audiences and promote brands. Stemming from various backgrounds and industries, these influencers share an exceptional ability: they establish personal connections with their viewership–a skill that enables them to craft content that is concurrently engaging yet informative.
As a business owner seeking a partnership with an Australian influencer, ensure your research is thorough and select someone who aligns precisely not only in terms of brand values but also with the target audience. The ideal influencer alliance empowers you to penetrate new customer segments; it amplifies brand awareness – ultimately propelling sales.
I am Aleena Parvez, I am a Content Editor and Proofreader with Proficient digital marketer skilled in devising and executing strategies to amplify brand exposure and stimulate conversions. Skilled in SEO, SEM, and social media, with a sharp ability to analyze data and optimize campaigns for optimal results. I am highly enthusiastic about utilizing technology and creativity to achieve tangible outcomes and surpass client anticipations.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.