Introduction:
Tonal is a full-body movement evaluation and workout solution powered by artificial intelligence. It offers routines for utilising electronic weighing equipment for muscular development, With the help of its 17 sensors, the artificial intelligence (AI) system analyses exercises and positions to give customers advice. Every workout is supervised by experts and coaches who provide training.
Tonal has introduced a computer-based exercise device. It includes an embedded private trainer and various artificial intelligence-powered bodybuilding devices.
Tonal About:
Tonal (Image Source: cnet.com)
Tonal is a virtual gymnasium that offers muscle building using artificial intelligence (AI) and qualified guidance. It is the creator of an internet-based workout system that uses magnetism and energy to create an effortless heavy-lifting performance.
Tonal does away with the requirement for conventional measures by providing pounds of opposition in a gadget with detectors and a display with touchscreens that tracks exercises instantaneously. It allows its consumers to achieve full-body health within their homes from the lower extremities to the chest cavity with no stress of switching machinery.
Tonal produces numerical weight, generates magnetic opposition, and enables workout. It keeps track of each rep adjusts the guidelines, and gauges the effectiveness of strengthening exercises.
It provides over three thousand coach-led, live, upon-request exercise sessions in a variety of exercise genres, spanning resistance training, aerobics, meditation, high-intensity interval training, movement, pilates, barre, and others. Tonal is headquartered in San Francisco, California, and was established in 2015.
Company Profile:
| Name of the company | tonal |
| Founded year | 2015 |
| Founders of the company | Krystal Zell and aly orady |
| Competitors of the company | Peloton, mirror, tempo and FORME |
| Website of the company | https://www.tonal.com/ |
| Country of origin | San Francisco, united states |
| Investors of the company | 28 investors and 10 angel investors |
| Valuation of the company | 1.6 billion dollars |
Name & Logo:
Tonal Logo (Image Source: businesswire.com)
Founders:
Tonal Founder (Image Source: twitter.com)
It has two co-founders they are krsytal zell and Aly ordady.
krsytal zell: krystal zell is the founder and CEO of Tonal currently. She also worked as the president of the company from 2022 to 2023. She completed her education at the rice university where she studies BA. economics and political science in 2001. Then she went to Harvard for her MBA in 2005.
She worked as a senior associate consultant and a case team leader at Bain company, as a manager at Saks fifth avenue, as a summer MBA intern at J. Crew, as a vice president, director, and associate director for Starwood hotels & resorts Worldwide and as the chief customer officer at the home depot.
Lastly, she founded it in 2015.
Aly ordady: aly Orday is the co-founder and chief technology officer of tonal. She was the CEO of the company from 2015 to 2023. Aly completed her education at the Mcmaster University in Canada where he studies b. Engineering in computer science from 1994 to 1998.
Then she went to stanford university and studied M.S.E.E in networking and architecture from 1999 to 2003. He worked as a hardware engineer ay Hewlett- Packard, as a senior engineer at red wave networks, as a senior engineer at sun microsystems, and as a principal at minna labs.
He also worked as an advisor for Mayfield in 2013. Other than tonal, aly has also founded another company called pano logic in 2006.
Tonal Founder (Image Source: wsj.com)
Competitors:
Peleton: Peleton is a maker of innovative workout facilities and exercise gear. It provides an app-based online service for exercise courses that are built inside indoor biking gear.
It provides consumers with exercise instruction using an exclusive Android-powered interface and is online video-on-demand software. Peloton was founded in 2012 in new york city.
The company has raised a total funding of 996 million dollars and the company valuation is 4 billion dollars as of August 2, 2018.
Mirror: Mirror is an online system for private gyms that provides present-time exercise and fitness monitoring.
The company sells a product called The Mirror that uses integrated cameras to monitor exercises. The Mirror keeps an eye on an individual’s medical information and exercise record to provide personalized exercises and monitor performance.
The mirror shows the consumer’s in-progress training motions while simultaneously streaming live professional instruction videos.
Mirror allows Instructors to lead and direct participants in immediate exercises while also collaborating electronically with others, the individual can choose an activity from an array of options provided on the website.
Tempo: Tempo is a company that makes artificial intelligence-powered residential workout teaching systems. It is an at-home exercise facility that offers three-dimensional sensors to assist instructors in controlling customers’ exercise sessions.
Tempo monitors a variety of things, including one’s weight, mobility, user workouts, and posture. Tempo employs immersive motion-capturing technology and innovative artificial intelligence to provide instructors with the tools they need to provide customers with more comprehensive and successful training options.
By sending out infrared beam flashes thirty times per second, Tempo Vision creates a three-dimensional model of the human physique while capturing movements.
Forme: Forme is a supplier of exercise gear for people practising for health. The business provides customers with cutting-edge gym accessories and gear so they can obtain individualised at-home fitness instruction.
Forme allows Users to pick among a variety of exercise plans and participate in live practice lessons with coaches. Forme was founded in 2020 in los angeles in the united states. The company has raised a total funding of 109 million dollars.
Investors:
Tonal (Image Source: TechCrunch.com)
Tonal has a total of 38 investors out of which the company has raised a total funding of 450 million dollars over 5 rounds.
Some of the prominent investors of tonal are –
- Shasta Ventures: Shasta is an investment financing company that manages almost one billion dollars in initial investments.
Shasta has an experience in making revolutionary investments in innovative firms, including Anaplan, Zuora, Nest, Nextdoor, SendBird, Tonal, Lattice, Glint, Highspot, and numerous other companies.
Shasta finances creative series companies for businesses in fields including software as a service computer security, construction, data analytics, and video sight. the company get greater results by concentrating only on these particular industries.
Shasta Elevate provides startup entrepreneurs with the blueprint, resources, and assistance they require in order to advance more quickly.
- Mayfield: Mayfield is a preliminary investment organization orientation to keep the people foremost the company has $2.2 billion in assets underneath control. The company has an established history of working with entrepreneurs to establish famous businesses, from the very beginning.
Mayfield participated in excess of 550 businesses, leading to greater than 225 mergers and 120 first public offerings.
Mayfield has made some noteworthy ventures, including those in HashiCorp, Lyft, Poshmark, Mammoth Biosciences, Adobe, NUVIA, Outreach, Rancher, Tesla, and F5.
L Catterton: L Catterton’ has participated in over 250 acquisitions in prominent consumer goods companies throughout every one of the consumer business areas since 1989.
L Catterson considers the biggest and oldest customer-oriented investment firm in the globe with about $30 billion in funds under administration allocated to expanding middle-market businesses and rising rapidly expanding businesses.
FAQs about Tonal:
When was tonal founded?
The company was founded in 2015.
Where was tonal founded?
The company was founded in san francisco in the united states.
How much funding has tonal raised?
The company has raised a total funding of 450 million dollars.
When was the most recent funding round of tonal?
The most recent funding round of tonal was on april 10th in 2023 where the company raised 130 million dollars.
What is the company valuation of tonal?
The company valuation is 1.6 billion dollars.
In what space does tonal serve?
The company serve in the B2C space.
In what market segment does tonal operate?
The company operates in the high-tech and health-tech market segment.
How many angel investors does Tonal have?
The company has 10 angel investors including sue bird.
How many institutional investors do Tonal have?
The company has 28 institutional investors.
Is tonal a unicorn?
Yes, the company is an unicorn.
Conclusion:
Tonal is the creator of a website that offers workout programs. The company’s website enables customers to stay active and meet their physical goals by delivering exercises that correspond to their lifestyles, requirements, and ambitions.
Tonal is the world’s most intelligent instructor and residential gym. In contrast to conventional weights and barbells, it uses adaptable digitized weights, which continuously personalize routines to ensure the exercises are particularly efficient for users.
It utilizes electromagnetism restriction to provide 200 lbs of unadulterated pressure. tonal’s offerings are guided by accomplished instructors.
Tonal positions its company as a premium exercise equipment brand, its offers a $3,995 exercise system that connects users to digital fitness instructors. Tonal has received funding from celebrities such as Serena Williams, Drew Brees, and Mike Tyson. Along with additional wealthy individuals, it has received funding from Dragoneer Investment Group and L Catterton.
My name is Sai Sandhya, and I work as a senior SEO strategist for the content writing team. I enjoy creating case studies, articles on startups, and listicles.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.