Ad tech contributes 9% to Nazara Technologies revenues in FY24
In FY24, Ad Tech emerged as a significant segment, contributing 9% to the company’s total revenue, indicating a new approach to the company’s business model....
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Snap partners with Microsoft on ads in its ‘My AI’ chatbot feature
Microsoft has joined Snapchat as a new advertising partner for the adverts inserted into My AI. This AI chatbot was first made available to all...
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Google flips the switch on interest-based ads with ‘Privacy Sandbox’ rollout
All Chrome users now have access to Privacy Sandbox, a technology developed by Google to substitute third-party cookies. According to the corporation, this tool, which...
