Asaya is a skincare startup that has secured 1.5 million USD in its seed funding round. This round, which included various investors, including Eternal Capital, was co-led by OTP Ventures and Huddle Ventures. This skincare brand focuses on melanin-rich skin products and will use the funding for research and development of melanin-rich skin care products. We are disscusing about Skincare startup Asaya secured $1.5 million in Seed Funding led by OTP Ventures and Huddle Ventures.
We are disscusing about Skincare startup Asaya secured $1.5 million in Seed Funding led by OTP Ventures and Huddle Ventures:
This company was founded by Neeraj Biyani, Eeti Sharma, and Mandeep Bhatia to increase awareness about different skin care needs for Indian skin tones. The startup also aims to scale up its operation and try for a market expansion this fiscal year. The co-founder of Asaya, Neeraj Biyani, mentioned that the startup received positive responses for its products, highlighting the market-fit product line. The company believes this investment will help it expand its network and reach 250,000 customers from 20,000 in just one year. In addition, the startup plans to improve its customer and marketing service to provide a faster and more seamless experience to its customers.
Asaya offers over 11 products and 23 stock-keep units via its website and other e-commerce platforms, including Nykaa, Flipkart, Myntra, and Amazon. The founding partner of Huddle Ventures, Sanil Sacher, showed his trust in the firm’s market potential and mentioned that not many skincare brands focus on specific skin types or needs of melanin-rich skin. However, Asaya offers skin care products with a melanin-centric approach while spreading awareness about different skin care approaches for Indian skin tones.
This Bengaluru-based skincare startup offers scientifically tested and natural ingredients in its skin care products. The startup competes with other skincare brands, including Mamaearth, Honasam, plum, the Ayurveda Co, and more. The company aims to offer its customers scientifically tested products with natural ingredients.
Conclusion
Asaya, a beauty and skincare brand, secured $1.5 million in its seed funding round. This funding round saw participation from various investors, including Eternal Capital, and was co-led by OTP Ventures and Huddle Ventures. This Bengaluru-based skincare startup plans to use the funding for research and development of melanin-rich skin care products and expand in the global market. The firm aims to increase awareness about the different skin care needs of Indian skin tones.
Asaya offers over 11 products and 23 stock-keep units via its website and other e-commerce platforms, including Nykaa, Flipkart, Myntra, and Amazon. Huddle Ventures, an existing investor of the firm, showed its trust in its market potential and mentioned that not many skincare brands focus on specific skin types or needs of melanin-rich skin. However, Asaya offers skin care products with a melanin-centric approach while spreading awareness about different skin care approaches for Indian skin tones. This skincare brand aims to research melanin-rich skin products and use the funding for research and product development of melanin-rich skin care products.
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