Wow Skin is a D2C startup offering personal care and beauty product services across India. The startup showed a 9.5 percent increase in its operational revenue to Rs 233.5 crore in FY24. The company offers scientifically tested and expert-formulated personal care products. The sale of beauty products and personal care items followed by the sales of these cosmetic products is the company’s major source of revenue.
Entrackr mentioned in its report that the non-operating activities brought the total revenue to Rs 246.77 crore for this financial year. The company offers its services through its websites and e-commerce platforms like Amazon, Nykaa, and Flipkart.
The operating revenue for this financial year decreased by 9.5 percent and the sale of cosmetic products accounted for more than half of the total revenue from operations. However, the net loss saw a 38.9 percent decline compared to the last fiscal year and stood at Rs 130.25 crore in FY24.
Wow Skin offers an online skin or personal care product and service platform. The company provides a customized and secure collection of multi-category beauty products and operates through four brands: WOW Life Science, WOW Skin Science, Nature Derma, and Body Cupid. The firm’s total expenditure decreased by 3.9 percent to Rs 377 crore in FY24. Marketing, costs accounted for over 28.6 percent of the total expenses to Rs 107.84 crore in the same duration.
The cost of material took 25 percent of the total costs and decreased by 23 percent to Rs 94 crore. Employee benefits grew by 35 percent following the increase in workforce and stood at Rs 53.5 crore in the last financial year. The company’s total costs decreased to Rs 377 crore, which is 22.45 percent less compared to Rs 486 crore in FY23.
The beauty products and personal care offering D2C startup focuses on improving its brand presence while offering more innovative solutions, positioning it well in the global market. The EBITDA margin also improved and stood at -40.73 percent while the ROCE was reported to be around -48.45 percent in the same duration.
The startup data intelligence platform, the kredible mentioned that Chrys remained as the largest stakeholder of the firm with over 26 percent stake. The company faces competition with other online beauty and personal care brands such as MamaEarth, and Minimalist.
Conclusion :
Wow Skin is a D2C beauty and personal care brand that reported a 9.5 percent increase in operational revenue to Rs 233.5 crore with a net loss of Rs 130.25 crore in FY24. This online platform offers various personal and beauty care products through its website and other online platforms like Amazon.
The sales of its beauty products are the company’s primary source of revenue. The total expenditure of the firm decreased by 3.9 percent and crossed Rs 377 crore in the same duration. The market expenses accounted for 28.6 percent of the total expenses while the employee benefits increased by 35 percent to Rs 94 crore in FY24.
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