ShareChat: Case Study, Founding Members, Company Profile, and many more

What is Sharechat?

ShareChat is an Indian social media platform that focuses on local language content, allowing users to share text, images, videos, and other types of media with their social network. Founded in 2015 by Ankush Sachdeva, Bhanu Pratap Singh, and Farid Ahsan, ShareChat is designed to cater to a diverse user base across India, especially those who prefer to engage in regional languages.

Key Features of ShareChat:

1. Multilingual Platform:
   • ShareChat supports content in over 15 languages, including Hindi, Tamil, Telugu, Bengali, Marathi, and others. This makes it particularly attractive to users from non-English speaking regions in India.
2. Content Sharing and Discovery:
   • Users can share a variety of content, including text posts, images, videos, and GIFs. The platform uses an algorithm to recommend content based on users’ interests, making it easy for users to discover new posts and interact with them.
3. Communities and Groups:
   • ShareChat allows users to join and create communities or groups based on shared interests, where they can share content, chat, and engage with like-minded individuals.
4. Entertainment and Media:
   • The platform features a variety of entertainment content, including memes, jokes, short videos, music, and viral trends. It is popular for its wide range of regional content catering to different cultural tastes.
5. Video and Short-Form Content:
   • ShareChat has also ventured into the short-video space, offering a platform for users to create and share short, engaging videos. This feature became more prominent following the ban of TikTok in India in 2020, with many users migrating to ShareChat’s short-video platform, Moj.
6. Monetization and Ads:
   • ShareChat offers monetization options for creators through its Creator Fund and also generates revenue through advertisements displayed on the platform.

Target Audience:

• ShareChat primarily targets Indian internet users, particularly those from smaller towns and rural areas, who prefer content in their native languages. It appeals to a diverse demographic, from young users seeking entertainment to older users looking for social interaction in their preferred regional languages.

Established in January 2015 by Mohalla Tech Pvt Ltd, ShareChat was set up as a long-range social communication stage to cater to the Indian crowds. The stage for Indian clients is accessible in 14 unique dialects, in particular, Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, and Bhojpuri for the present.

It furnishes its clients with various vernacular items across classifications like wellbeing tips, hand-crafted cures, weight reduction, strict statements, and word references to give some examples as it were.

Industry:

On delving into recent research it has found out that India has been seeing an exponential expansion in the number of social media users, which has grown to 518 million in 2020. The social media user in the subcontinent is further looking to grow and touch the 1.5 billion mark by 2040. Though Facebook was still recognized as the popular choice among the Indian audiences also as is the case with the rest of the world, the opportunities for vernacular social media platforms and content providers are overwhelming too.

Company Profile:

Founding Members:

It was established by Farid Ahsan, Bhanu Singh, and Ankush Sachdeva. Prime supporter and CEO of ShareChat and Moj, Ankush Sachdeva was a BTech Computer Science understudy from IIT Kanpur. Subsequent to Interning at Microsoft, Ankush helped to establish ShareChat in 2015. He served the organization as the prime supporter and CPO of the organization prior to being elevated to the position of CEO in 2017.

Farid Ahsan:

Farid Ahsan was a BTech understudy who finished his certification in Material Science and Engineering from IIT Kanpur. He at present fills in as the Co-founder and COO of ShareChat.

Bhanu Pratap Singh:

Bhanu Pratap Singh was likewise an IIT Kanpur who finished his certification in Electrical Engineering from that point. He is at present the Head of the innovation vertical of the stage alongside filling in as the Co-founder and CTO of ShareChat.

Ankush Sachdeva:

Co-founder and CEO of ShareChat and Moj, Ankush Sachdeva was a BTech Computer Science student from IIT Kanpur. After Interning at Microsoft, Ankush co-founded ShareChat in 2015. He served the company as the co-founder and CPO of the company before being promoted to the rank of CEO in 2017.

Start Up Story:

ShareChat depends on an exceptionally nonexclusive understanding. All of this began when the prime supporters saw that there exists a portion of clients, who couldn’t imagine anything better than to articulate their thoughts but don’t have a stage and are offered a chance, so they wouldn’t be hesitant to communicate.

So preferably, this provincial crowd has their own inclinations with regards to content utilization, which most without a doubt can’t be served by friendly items utilized by the metro crowd. As per the co-founders, this territorial arrangement of the crowd was generally ignored and the market was somewhat immaculate until ShareChat came into the image. This is the means by which ShareChat was brought into the world by three splendid personalities who gained an overall knowledge to earn anything startup.

With the vision of giving incredible correspondence and afterward a systems administration stage as a primary concern, the ShareChat pioneers began their excursion. In October 2015, It was established by three IITians from IIT Kanpur Farid Ahsan, Bhanu Singh, and Ankush Sachdeva.

At first, It began as a substance-sharing instrument for the renowned informing application WhatsApp for the clients who need to share more than 100K substance pieces in a day. Nonetheless, the stage bit by bit advanced effectively into a provincial language-driven informal communication stage

Business Model:

There are two prominent kinds of plans of action followed by the substance showcasing local area on the web. The first aids in building an organization where the substance material is made and possessed by the stage makers. Then again, lies the second sort of model, which makes a significant piece of the substance material by the clients. ShareChat does this.

ShareChat trusts in existing as a well-known long-range interpersonal communication stage, where clients can transfer photographs, and recordings, make content, talk with others, make companions, and the sky is the limit from there. Be that as it may, not at all like the other online entertainment stages, it helps in passing on every one of the messages in the territorial dialects of India.

It doesn’t charge its clients to acquire income. All things considered, it produces income through promotions, installment exchanges, and supported crusades.

Challenges:

As per one of the prime supporters, Ankush, “Perhaps the greatest test we have is showing the crowd what a feed is, the reason you follow somebody, why you make content. That is one thing which is absent in every one of the informal organizations and that is the reason our crowd, which is this new crowd that has come up in India, finds it incredibly hard to utilize Facebook or Twitter or Snapchat”.

Logo:

Competitors:

Smartphones today are brimming with long-range interpersonal communication and content sharing applications that individuals need to see and do today. In this profoundly serious field, ShareChat, straightforwardly and in a roundabout way, contends with:

• Roposo
• BetterButter
• Giphy
• Nerdery
• Koo
• Chingari
• Josh
• Digg

Growth:

• ShareChat has been downloaded north of 21 million times
• ShareChat has around 160 million clients and a makers’ local area of 50+ million
• On an average, around 5 million substance pieces get shared consistently at this stage
• ShareChat has a portion of 1,000,000 dynamic clients month to month
• ShareChat has a typical Play Store rating of 4.5
• Has developed 7x in 2018-19
• ShareChat’s Moj is driving with around 75 million month to month normal clients abandoning MX Takatak and Josh
• The Monthly Active Users (MAU) of both ShareChat and Moj has developed to $160 mn in FY21 from $80 mn in FY20

Future Plans:

In the approaching future, ShareChat claims that there will be significant changes in the manner of the application capacities. The clients can decently anticipate much more assortment in the space of the substance designs. Additionally, the clients can expect many more satisfied makers to change into superstars, and to see individuals who become renowned on ShareChat. Additionally, India has 22 authority dialects and in excess of 1600 known vernacular.

Along these lines, it needs to take care of additional local crowds. What the stage doesn’t need is to restrict itself to India. ShareChat as of now has in excess of 130 million month-to-month dynamic clients (MAUs) and has been attempting to exploit TikTok’s nonattendance from India in the midst of the public authority’s boycott.

ShareChat has previously converged with MX TakaTak and the joined stage is peering toward developing 100 mn makers, 300 mn month to month dynamic clients, and near 250 bn video sees.

FAQs about ShareChat:

What is ShareChat?

ShareChat is an Indian social media platform that focuses on local language content, allowing users to share text, images, videos, and other types of media with their social network.

Who is the pioneer behind ShareChat?

ShareChat was established by Farid Ahsan, Bhanu Singh, and Ankush Sachdeva.

Who is the CEO of ShareChat?

Ankush Sachdeva is the CEO of ShareChat and has been so starting around 2017.

Who are the contenders for ShareChat?

ShareChat, straightforwardly and by implication, rivals Roposo, BetterButter, Giphy, Nerdery, Digg, and some more.

Conclusion:

ShareChat has successfully positioned itself as one of the leading social media platforms in India by focusing on regional language content and catering to the diverse cultural landscape of the country. With its user-friendly interface, content sharing features, and a strong emphasis on local languages, ShareChat has become a popular platform for millions of users, particularly in rural and semi-urban areas. Its growth in the short-video segment, through platforms like Moj, has further solidified its presence in the evolving digital entertainment space. As the demand for localized content continues to rise, ShareChat is poised to remain a key player in India’s social media ecosystem, offering both entertainment and social connection to a broad audience.

Twinkle Jain

Twinkle Jain is an experienced content writer with a strong focus on creating daily trending articles related to business, startups, trending news, and viral internet topics. With a sharp eye for current events and market shifts, Twinkle excels at producing timely, engaging content that captures the essence of what’s hot and relevant in today’s fast-paced digital world.