Scoopwhoop: Case Study, About, Founder, Products, Funding, Revenue, and Many More

Introduction:

A group of artists founded the online news outlet ScoopWhoop in 2013 as a side project. However, the business saw exponential growth and is now one of India’s most reputable media houses. The worth of company is above $16.3 million.

An online media firm called ScoopWhoop curates and produces news about India. It has three divisions: a news and entertainment website named ScoopWhoop.com; a website with material geared toward women called Vagabomb.com; and a platform for publishers of Hindi content called Gazabpost.com.

Company Highlights:

Company Name	ScoopWhoop
Headquarter	New Delhi
Industry	News, Media, Entertainment
Founded	2013
Founder	Sattvik Mishra, Debarshi Banerjee, SriparnaTikekar, Saransh Singh, Rishi Pratim Mukherjee, Suparn Pandey
Website	https://www.scoopwhoop.com/

ScoopWhoop About:

ScoopWhoop Six coworkers (Image Source: inc42.com)

ScoopWhoop Media, India’s most innovative digital media firm, was founded in 2013. It produces lifestyle and pop culture content for web, mobile, and social platforms. Through its several channels, ScoopWhoop English, which focuses on lifestyle and entertainment content, OKTested, a social and creator-driven video channel, and ScoopWhoop Hindi, which serves a bigger regional population, the brand interacts with a youthful audience between the ages of 13 and 35.

Through its extensive and productive social media distribution network, it reaches over 100 million users and generates over 1 billion monthly impressions.

It began as a website for creating and sharing viral material but eventually evolved into a news portal and a platform for discussing and addressing social issues. Hindi and English are the two main languages in which the content is available.

For an unknown sum in cash and equity, the business bought Bangalore-based Touchfone Technologies in 2016. It introduced Pulse in 2017, a dashboard that offers viewers and sponsors immediate access to information about the articles, concepts, and subjects that Indian young are reading and discussing. Through native advertising and sponsored articles, the business makes money. Pepsi, Godrej, HUL, Budweiser, and MMT are just a handful of the clients.

Industry:

Scoop Whoop is one of India’s most popular online media outlets and one of the most exciting news organizations. They are well known for producing a wide range of material for several audiences.

They cover a wide range of topics, including foreigners, politics, sports, gastronomy, travel, humor, and entertainment. It has grown significantly during the past few years. Let’s learn more about this startup’s remarkable success story.

Founder & Team:

ScoopWhoop Founder (Image Source: thenewsminute.com)

Six coworkers who are also graduates of the Indian Institute of Mass Communication, namely Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh, and Suparn Pandey, founded ScoopWhoop in August 2013.

• Sattvik Mishra, a Full-Time Director, serves on the board of 1 organization, invests as an Angel in 1 organization, and founded 1 organization.
• Rishi Pratim Mukherjee, a full-time director, is the founder of one company and a member of its board of directors.
• Director Hemant Goyal is on the board of one firm.
• Manish Kumar, Additional Director, is a founder and angel investor in one firm in addition to serving on the boards of four other businesses.
• Ankit Gulati has been hired by Good Glamm Group as an associate vice president.

Startup Story:

Buzzfeed sprang to prominence as one of the most popular websites in the world. The founders saw the growing popularity of online media and, in an effort to make use of their inventiveness, they launched the website ScoopWhoop as a side project.

While intoxicated, Sattvik and Rishi discussed writing an essay titled “If Game of Thrones was created in India, who would play what?” They worked their normal jobs during the day and at night they authored listicles for ScoopWhoop.

It already had 4 million users after only three months. Soon after, major media businesses approached ScoopWhoop with generous offers, which prompted the co-founders to turn ScoopWhoop into a full-time endeavor.

Mission & Vision:

ScoopWhoop is for folks who are bored at work and want to kill time by reading some amusing postings that are simple to understand. Their primary target demographic is the 15–35 age range, which is continuously utilising social media for enjoyment. It offers news with witty and humorous listicles for people, which attracts them frequently to their pages and channels.

Name& Logo:

ScoopWhoop (Image Source: en.wikipidea.org)

Business Model:

The business that operates on Facebook, Instagram, and YouTube makes money via sponsored posts and advertisements. ScoopWhoop typically bills a brand for a lakh and a half for each article they produce. With the ability to instantly make a story or video viral with the touch of a button and without placing a single advertisement on their website, one can only imagine the amount of money this enterprise makes.

It typically costs a brand a little over half a lakh for each article they produce. However, their typical agreement with businesses is for three posts. Therefore, the revenue this business generates only through its social reach. Scoop Whoop produces revenue of about $2.4 million.

Revenue Model:

ScoopWhoop has a channel on a number of social media platforms, including Facebook, YouTube, and Instagram. Their primary sources of income are sponsored content and adverts. They have incredible social media presence, which aids the business in securing several brand collaborations. Each firm has a three-post agreement with them, and the company costs about INR 1.5 lakhs for each post.

YouTube:

On YouTube, it has almost 2.5 million subscribers. More than 500 videos have been uploaded to their channel, which has received more than 300 million views.

Instagram:

On Instagram, the business has more than 2 million followers. They provide fascinating and popular material in many different genres. They have an enormous Instagram following, and each post gets more than 50,000 likes.

Facebook:

On this app, it has more than 5 million followers. One of this startup’s earliest social media profiles is this one.

Twitter:

On this app, it has more than 5 million followers. One of this startup’s earliest social media profiles is this one.

Products & Services:

• ScoopWhoop Hindi is the company’s official Hindi channel. On this channel, they publish all of the trending news and stuff in Hindi.
• On YouTube, it has 10,000 subscribers and more than 150.000 followers.
• Om Nom Nom is a channel devoted to all food enthusiasts. It has over 70,000 Instagram followers and 4,000 YouTube subscribers.
• ScoopWhoop Unscripted – This station is well-known for publishing unscripted updates on current events in the nation.
• Additionally, they publish interviews with well-known actors, politicians, etc. It has 1.5 million YouTube subscribers and more than 500 000 Instagram followers.
• Ok Tested – This channel produces material on entertainment, fashion, food, and other facets of daily life.
• On Instagram, it has more than 300,000 followers, while on YouTube, it has almost 1.5 million subscribers.
• Vagabomb is a ScoopWhoop channel that is exclusively for female viewers.
• They publish articles on topics such as lifestyle, health, work, love, life, opinions, and beauty. On Instagram, it has more than 170,000 followers.
• Words – This ScoopWhoop channel offers all the motivational and romantic quotations you need to feel better. On Instagram, it has more than 200k followers.
• ScoopWhoop Sketches is a brand-new ScoopWhoop channel.
• They provide a variety of amusing memes and videos that are relevant to the most recent news. More than 20,000 people follow it.

ScoopWhoop website (Image Source: scoopwhoop.com)

Funding & Investors:

• Over the course of 7 rounds, it has raised $7.99M in total investment.
• Its initial round of investment began on December 1, 2013.
• It received $1.92M in investment in a Series A round on May 18, 2018.
• In its most recent round, one investor took part, including Kalaari Capital.
• There are eight institutional investors in ScoopWhoop, including Gravy Partners, Kalaari Capital, and Bharti Soft Bank.
• The largest institutional investor in ScoopWhoop is Kalaari Capital.
• It has three angel investors, including Haresh Chawla.
• Founders control 27.62 percent as of the most recent post-round ownership report from May 18, 2018, with a net worth of INR 30.5Cr.
• Funds, who hold 33.23 percent of ScoopWhoop’s shares, are followed by Founder, who holds 27.62 percent, Enterprise, who holds 24.51 percent, Angel, who holds 10.29 percent, and ESOP, who holds 4.33 percent.
• ScoopWhoop is thought to have received $5.6 million in investment to date. Bharti Softbank, Kalaari Capital, and Ignite World are some of its investors.

Employees:

As of April 23, ScoopWhoop employed 45 people. There are 4 fewer employees overall than there were on March 23.

Challenges Faced:

Suparn Pandey, a co-founder of Scoopwhoop, was accused of misconduct for two years when she worked for the company by an executive in April 2017. A political campaign was being discussed by it’s employees in March 2018, according to the investigative news site Cobrapost.

Former Scoopwhoop employee Samdish Bhatia filed a police report accusing founder and CEO Sattvik Mishra and his wife of sexual harassment and abuse in February 2022. The court then declined to give an interim injunction that Mishra had requested in this instance.

Acquisitions:

On October 20, 2021, The Good Glamm Group, the parent company of the D2C beauty brand MyGlamm with headquarters in Mumbai, bought the business.

Growth:

• Has a staff of about 200 people.
• Possesses more than 5 million Facebook fans.
• Has a YouTube channel with more over a million subscribers.
• Has more than 165.6k Twitter followers.
• Vagabomb and Gazabpost, two new platforms with targeted audiences, were launched.
• Successfully updated its application with flight-related material.

Partners:

There is no data of it.

Competitors:

• It is currently ranked 29th out of 206 active participants.
• 39 of its rivals have funding, while 49 have given up.
• In total, 157 investment rounds involving 313 investors saw over $4.54B in money raised by ScoopWhoop and its rivals.
• In the total competition set, there are 3 private unicorns.
• Top rivals include Penske Media Corporation, MensXp, The Quint, The Logical Indian, Buzzfeed India, Red Ventures, and Vox Media.

Awards & Achievements:

There is no data of it.

Future Plan:

The network connection will be the next industrial game-changer, as Sattvik also correctly noted, thanks to the launch of Reliance Jio and the broader use of smartphones in society and the nation at large. This clearly indicates that people will increasingly prefer video content as a way to consume information in the years to come.

Because they make up the majority of the target market and are interested in watching innovative video material that could pass the time in the most engaging way, millennials are the key consumers here.

FAQs about ScoopWhoop:

What does ScoopWhoop do?

An online media firm called ScoopWhoop curates and produce news about India. It runs on three different parts, including the news and entertainment website ScoopWhoop.com.

When was ScoopWhoop founded?

It was founded on 2013.

Who is the founder of ScoopWhoop Corporation?

It was founded by Sattvik Mishra, Sriparna Tikekar, Rishi Pratim Mukherjee, Debarshi Banerjee, Saransh Singh and Suparn Pandey in 2013.

Who is the CEO of ScoopWhoop Corporation?

ScoopWhoop’s CEO is Sattvik Mishra.

Who are the main competitors of ScoopWhoop?

Top competitors are Buzzfeed India, MensXp, The Logical Indian, The Quint, Red Ventures, Vox Media, and Penske Media Corporation.

Who is Scoopwhoop owned by?

The Good Glamm Group is helmed by Darpan Singhvi, who is the founder and group CEO, while Priyanka Gill and Naiyya Saggi have been appointed as cofounders. Gill was the founder of POPxo, while Saggi had cofounded BabyChakra, both of which were acquired by Good Glamm.

Is Scoopwhoop profitable?

Scoopwhoop Media Private Limited’s operating revenues range is INR 1 cr – 100 cr for the financial year ending on 31 March, 2022. It’s EBITDA has decreased by -14.76 % over the previous year. At the same time, it’s book networth has decreased by -28.18 %. Other performance and liquidity ratios are available here.

What is the rating of Scoopwhoop?

Scoopwhoop Media is rated 3.9 out of 5, based on 17 reviews by employees on AmbitionBox.

What are other companies like ScoopWhoop?

It’s top competitors include Buzzfeed, and Newslaundry. BuzzFeed operates a social news and entertainment company. It produces and distributes original news, entertainment, and video. It offers online advertising with its so.

How much was ScoopWhoop sold for?

Over the next three years, the group plans to invest ₹500 crore. The Good Glamm Group has acquired ScoopWhoop, a digital media platform with about 60 percent male audience.

Conclusion:

ScoopWhoop Media Pvt. Ltd., an internet media firm for online Indian, is situated in New Delhi. They select and produce stories that are pertinent to India with the goal of ensuring that they are seen by as many Indians as possible.

They publish ScoopWhoop, ScoopWhoop Hindi, Ok Tested, ScoopWhoop Unscripted, and Vagabomb in addition to three other periodicals. According to the company, there are 380 million monthly content views across all platforms, 30 million unique users per month 180 million monthly video views, 6 million direct visitors, 70% of the audience between the ages of 16 and 30, 60% of traffic coming from social media, 180 Individuals in Delhi and Mumbai.