Rummyculture: Case Study, Company Profile, Founding Team, Competitors, and Many More

Introduction:

One of the top skill-based online rummy sites in India is called RummyCulture. Our goal has been to provide every player with a first-rate and hassle-free rummy playing experience across our website, android app, and iOS app since its introduction in 2017. Our games are created so that anyone can play them without having any problems. We offer several Rummy variations, including Pool, Points, Deals, and several tournaments.

Since its launch in October 2017, RummyCulture, India’s preferred and fastest-growing rummy platform, has changed the nation’s gaming industry. Introduced by Gameskraft, a well-known gaming firm in Bangalore, the cash-based skill and strategy game quickly gained popularity among social gamers, attracting more than 1 million Rummy players.

 The best-in-class and user-friendly interface of RummyCulture, which is accessible as both a website and an Android app, is partly responsible for the site’s rising popularity. In fact, the website is regarded as one of the top four websites for playing online rummy in the nation.

One of the factors that has made RummyCulture the most esteemed Rummy gaming platform is that it offers the greatest welcome bonus for new users, free and multilingual customer service, and complete digital safety.

A spokesman from RummyCulture’s parent business Gameskraft provided additional details about the service, saying, “As a company, we believe in offering a pleasurable and frictionless mobile gaming experience for Rummy players.” We make sure our games are totally safe, secure, and ethical when creating these products.

Already, RummyCulture has millions of gamers throughout the nation hooked. But we think that this is just a modest beginning. We are working to create India’s most beloved gaming community, one game at a time. Our goal is to be the most lucrative platform for Indian sports and rummy players.

Rummyculture Company Highlights:

Company Name	Rummyculture
Headquarter	Malad, Mumbai
Industry	Online Gmabling Gae
Founded	2017
Founder	Deepak Kumar Jha and Abhishek Upadhyay at Gameskraft
Website	https://www.rummyculture.com/

Rummyculture About:

In October 2017, Gameskraft released RummyCulture, the company’s first Indian rummy cash game. Over 1 million players have played the game on the website and Rummy App in a short period of time, making it India’s cash Rummy platform with the quickest growth.

RummyCulture is renowned for its openness and user-centricity and provides the greatest playing experience available, the highest welcome bonus, free and multilingual customer service, and complete digital safety.

Unlisted private firm Rummyculture Technologies Private Limited was established on October 3, 2022. Its headquarters are in Central Delhi, Delhi, and it is categorized as a private limited business. Its entire paid-up capital is INR 5.00 lac, and its authorized share capital is INR 10.00 lakh. Rummyculture Technologies Private Limited is now in an active state.

There are no records of Rummyculture Technologies Private Limited’s most recent annual general meeting. The company has not yet sent the registrar its first set of complete financial accounts. Deepak Kumar Jha and Abhishek Upadhyay serve as the two directors of Rummyculture Technologies Private Limited.

Rummyculture Technologies Private Limited’s Corporate Identification Number (CIN) is U72500DL2022PTC405335. Rummyculture Technologies Private Limited’s registered office is located at Level 10, Plot No. 18-20, Hindustan Times House, Kasturba Gandhi Marg, Connaught Place, New Delhi, Central Delhi, Delhi.

Rummyculture Industry:

We are quite delighted to have been at the vanguard of the industry’s rapid evolution in the previous few years, which has been characterised by online gaming. Gaming players have really gotten a foothold in the Indian industry because to low internet charges and reasonably priced, high-spec phones with developing technological capabilities. This has also given Indian players access to international games, which has influenced the way they think about, use, and view games.

RummyCulture has been a key participant in this journey and made a substantial contribution to a number of firsts for the industry. We are among the first platforms to give winnings withdrawals instantly, offer player support to all types of players, and host games that may run on less network traffic.

We are a very data-driven organisation. The traffic to our website, the number of daily active users, the price at which we recruit new users, the retention rate of those users, and the number of games played by each user are a few crucial metrics that are sacred to us. Although we carefully examine a number of other indicators as well, the ones mentioned above are essential to us.

Rummyculture Founder & Team:

Deepak Kumar Jha and Abhishek Upadhyay are directors of Rummyculture Technologies Private Limited. It was established in 2017.

Rummyculture Startup Story:

The primary driving force behind our founding was to offer Rummy players the finest possible user experience. Even though many other platforms provided the opportunity to play rummy, we recognised a special opportunity to improve user experiences in a variety of ways, including by introducing instant cash withdrawal, numerous variants, and a tonne of features to increase user trust, such as round-the-clock customer support.

We provide all users—not just VIP or high-value players—24/7 help. We aimed to revolutionize the game environment for Indian online rummy players with such significant improvements.

Our main focus has been on giving our users the greatest possible user experience, whether it be through game play, money addition or withdrawal, or by being one of the most reliable platforms in this industry.

A few features which really help us stand apart are:

• All users receive 24/7 customer service in 6 languages.
• a “History” feature that allows players to review the specifics of their last five games in order to gain insight.
• Each game played on the platform is safe and secure thanks to 3P (Player Protection Protocol).
• iTech labs certification for RNG and No Bots.
• One of the few ISO-certified platforms in India is us.
• For holding the largest online Rummy tournament in the world, we hold the Guinness World Record. This demonstrates our technology expertise and capacity to provide distinctive consumer experiences.

Rummyculture Mission & Vision:

The goal is to give every player an incredibly thrilling, legal, safe, and fair gaming experience. Our platforms are RNG and No-bot certified.

The goal of RummyCulture, a skill-based online gaming platform with an ISO 9001: 2015 accreditation, is to become the go-to destination for all rummy lovers.

Rummyculture Name & Logo:

Rummy Culture has the record for organizing the largest online rummy tournament in the world and is the first gaming platform in India to be ISO 9001:2015 certified, demonstrating its dedication to offering players a safe and fair game. The platform is also RNG verified, which confirms that player and table selection are made at random and not in accordance with any particular method.

Rummy Culture offers players of all levels and categories round-the-clock customer service in several languages, along with various alternatives for withdrawals and gaming incentives. Defaulters are promptly banned from the platform, and there is a severe zero-tolerance policy for misconduct.

Rummyculture Business Model:

Rummy Culture anticipates that the majority of its customers will benefit from these enhancements, taking pleasure in the thrill of greater payouts while honing their games abilities. The business anticipates that these upgrades will boost the number of users and activities on the platform, which will result in a large rise in the average number of gameplays per user.

Rummy Culture, which was introduced in 2017 by GamesKraft, counts a user base of over 1 crore people. The platform wants to make playing games as frictionless as possible. The games are created with an incredibly user-friendly interface, making it simple for beginners to learn and enjoy the game. The USPs of GamesKraft, the parent business that was also created in 2017 by a group of highly skilled IT experts who are enthusiastic about gaming, are intuitive design, smooth, safe, and secure user experience.

Rummyculture Revenue Model:

It appears that gambling businesses have figured out how to expand and be profitable, and their formula is simple: charge outrageous platform and commission fees. The financial accounts of Dream11, Gameberry, and now Gameskraft show this pattern.

According to Fintrackr’s examination of Gameskraft’s financial documents submitted to the Registrar of Companies, the five-year-old company, which runs Rummy Culture, Gamezy, and Rummy Time among other products, reached Rs 2,112 crore in sales during FY22.

In comparison to Rs 1,411 crore in FY21, this revenue of Rs 2,112 from subscription, platform, or commission fees from the user for joining the contest increased by 49.7%. 20 crore rupees in other financial revenue was also received by the corporation during the previous fiscal year, mostly from interest on fixed deposits.

Rummyculture Products & Services:

The new gameplay offers a tonne of fun elements that make each game more frantic, action-packed, and captivating. Which are:

• Points Grand Slam: By competing to earn more points and climb the leaderboard, players have the chance to win significant prizes every day.
• You win more money the more you play! Players can demonstrate their Rummy talents to other players in this way.
• Ultra-Deals Win every hand in rummy thanks to the exciting game concept and rapid playthrough time.
• Win all, lose all is a considerably more thrilling gambling format than points or pool.
• If you don’t have enough time to play standard pool rummy, try playing 2 players, 1 Deal. It’s a game with quicker outcomes and winning!

Rummy Culture has added a variety of new elements to the User Interface as it keeps an eye on product innovation and user experience.

• Separate Offer Section: The customer may simply find all the pertinent offerings through a single listing. The webpage provides the user with the next best course of action while clearly educating them about the offerings.
• enhanced scratch card user interface and gives landing page for active cards to increase scratch card visibility.
• New gaming desk: encourages the player to play more and reach milestones by displaying progress gained in gameplay missions. displays the user’s position on the gaming leaderboard so they may play more games and move up the leaderboard.
• New on-boarding procedures: Logging into the app should be hassle-free, allowing gamers to concentrate on their game without having to bother about OTPs.

The new additions are consistent with Rummy Culture’s mission to provide all rummy aficionados with amazing game-playing experiences. They are made especially for players who enjoy short, fast-paced games but lack the time for conventional pool rummy.

Based on our statistics and what we’ve learned about historical user habits, we’ve changed our product to give more and more gamers around the country an excellent gaming experience. The new features will work to improve our platform’s usability, dependability, and personalization of how we display offers and game progress. Players may concentrate on their gaming and steer clear of any unnecessary elements by doing this.

Rummyculture Funding & Investors:

There are no institutional investors in RummyCulture. Angel investors are not present at RummyCulture.

Rummyculture Employees:

For rummy fans, Rummyculture is the most engaging online rummy platform. The brand’s foundation combines cutting-edge technologies with the expertise of seasoned experts, giving Rummyculture the ideal setting for rummy games. Rummyculture will be accessible to you in a matter of clicks whenever you would choose to spend your time earning money while playing rummy. It employs 3 to 11 people.

Rummyculture Challenges Faced:

The broad lack of public trust has been the largest problem for the entire sector as a whole. We have concentrated on our trust-building elements like the ISO certification, RNG, and No bot certification throughout our communication efforts to counteract misunderstandings and address this difficulty.

Along with this, we have also concentrated on a number of brand-building strategies, such as teaming up with some of the most well-known athletes as our ambassadors, including Suresh Raina, Abhinav Bindra, and Harbhajan Singh. These collaborations are a component of our more comprehensive “Culture of Champions” initiative. For our brand-building campaign this year, we also worked with the Vijay Deverekonda movie Liger.

These actions have had a hugely good impact on our UnAided awareness and our rating on brand track trust characteristics. After looking at these results, we feel more confident that we are making the correct decisions and investing in our trust-building strategies.

Rummyculture Acquisitions:

No acquisition has been done yet.

Rummyculture Growth:

Given the market category in which we are active, platform trust among participants has a substantial impact on growth. We genuinely think that the product itself, and not simply marketing efforts, is where consumers can place the most faith.

That being said, in addition to other strategies like influencer marketing, movie tie-ins, celeb tie-ins, and playable advertisements, to mention a few, we employ a variety of marketing platforms including Facebook, YouTube, and Google AdWords with our great product.

We depend only on the strength of data and don’t really believe in hacks. Our experience demonstrates that recommendations have generated excellent outcomes, both in terms of user quantity and quality. The most effective sort of advertising we can hope for is positive word-of-mouth from players who have played with us.

The India gaming industry, which was valued at $2.6 billion in 2022, is anticipated to expand at a Compound Annual Growth Rate (CAGR) of 27 percent to reach $8.6 billion by 2027, according to the “India Gaming Report FY 2022” published by Lumikai.

Future growth for RMG (real money games) is anticipated to occur at a 34 percent CAGR. So, based on overall statistics, it appears that India’s gaming business is actually set to remain one of its bright spots. We are confident in the industry’s expansion and think the Indian gaming market has the ability to surpass these figures.

Rummyculture Partners:

There is no data of it.

Rummyculture Competitors:

legitgamblingsites.com and gamezy.com are main competitors.

Rummyculture Awards & Achievements:

RummyCulture holds the “Guinness World Record” for hosting the world’s largest online rummy tournament.

Rummyculture Future Plan:

Online games are becoming increasingly popular among players of all ages in recent years, which has led to an astounding increase in the gaming industry’s popularity. RummyCulture is a well-known online platform that provides rummy games and tournaments to players in India, making a contribution to the gaming industry.

RummyCulture, which aims to give players a secure and pleasurable gaming experience, has grown to be one of the nation’s most popular online gaming sites.

FAQs about Rummyculture:

What does Rummyculture do?

Online gaming site that offers rummy. Users of the platform can gamble on rummy games and claim to win cash prizes. It provides advantages including flexible payment methods, increased cash out rates, bilingual assistance, and more. Both Android and iOS users may download the mobile app.

When was Rummyculture founded?

Gameskraft debuted with Rummy culture in 2017.

Who is the founder of Rummyculture Corporation?

Gameskraft founded it.

Who is the CEO of Rummyculture Corporation?

Prithvi Singh is CEO of Rummyculture.

Who are the main competitors of Rummyculture?

legitgamblingsites.com and gamezy.com are main competitors.

What is the rules of RummyCulture?

It’s a variant of cash rummy where 2 to 6 online players battle for points, with a pre-decided Rupee value for each point (0.1, 0.2, 0.5 etc). The player who makes the first valid declaration wins the game with 0 points and wins all the cash based on the opponents’ total points.

Which rummy platform is best in India?

Khelplay Rummy offers one of the most user-friendly and compatible platforms to play online cash rummy games while following all the rules. Khelplay Rummy lets you play Indian Rummy with 13 or 21 cards. This app offers the most exciting live online rummy game experience with over 5 million users worldwide.

Who is the brand ambassador of RummyCulture?

RummyCulture pursues to highlight the skill and intelligence that players need to play the game of Rummy. This resonates well with Harbhajan Singh, who is a former cricketing Champion.

Which states banned rummy in India?

‘ However, the state laws of Andhra Pradesh, Assam, Odisha, Sikkim, Nagaland, Meghalaya, Tamil Nadu and Telangana do not permit playing online rummy for real money.

Which is the largest online rummy site in India?

One of the largest rummy brands in the world, Junglee Rummy is India’s Most Trusted Rummy Site®, with over 6 crore registered users who play online rummy on the platform.

Conclusion:

The importance of placing a priority on the Rummyculture experience is a crucial lesson that we have learned from previous years and will continue to be applicable for us. This may seem extremely trite, but the truth is that the more we put into improving game play and user experiences, the more we reap the benefits in terms of not just improved player retention but also positive word-of-mouth, which in turn aids in gaining new users.

Another important lesson we’ve learned is the need of keeping a close watch on client acquisition expenses. We make an effort to keep client acquisition costs within a particular range, which is crucial for our continued financial stability.

The corporate world of today is very reliant on technologies and software, and we are not exempt from that. In addition to using our own technology, we also make extensive use of third-party solutions for player communication, data augmentation, and insight.