I am Richa Mehta, an Entrepreneur, Model, Fashion designer, Influencer, Workaholic, Daughter, Wife, aiming and focussing to stride in all the fields with rigorous hard work and follow-my-passion attitude.
After being a college topper and having worked with one of the leading mnc- Ernst & Young, I followed my dream of fashion and styling and started my ‘one of a kind’ clothing brand ‘RM Vogue’ along with few modelling and acting assignments. I am also Brand Ambassador of Cosmopolitan India, amongst Top 100 women achiever’s 2018 and receiving National Women Achiever’s Excellence award this August.
RM Vogue is a rising trend and within short span have gained a lot of popularity due to its uniqueness.
“RM Vogue is a platform for people to rent-in outfits and earns money. We rent in from general customers and rent out to B2B and B2C. This idea came from a middleman thought of having multiple designer outfits (not repeating more than once) sitting idle in wardrobe and having an urge of buying new. Why not rent out a couple of outfits with the same amount of money rather than buying one!
One renting out will be earning of others renting in. That’s how RM Vogue emerged and now caters outfits from customers across India”.
RM Vogue went live on 22nd Feb 2018 with aim of making people earn from pre-owned clothes by renting-in and wearing new clothes every time by renting out. By this, we are giving them a source of employment and income while sitting at home.
How did you come up with the idea? Your inspiration moment
The inspiration behind my idea is common-man thought of having multiple designer outfits sitting idle in wardrobe and having an urge of buying new. We provide a platform for people to rent in from their wardrobe (to earn money) and rent-out at an affordable price to wear new clothes whether it’s for a random party or special occasion.
Brief about the organization and founding members
Richa Mehta is the owner and founder of RM Vogue, With Ashish Mehta as Managing Director, Monika Sharma as Marketing Head, Sachin Israni as Finance Head with HR and other marketing associates.
The detailed journey, like what all you want to share with readers.
-RM Vogue is a rising trend and within a short span of time, it has gained a lot of popularity due to its uniqueness.
RM Vogue is a platform for people to rent-in outfits and earns money. We rent in from general customers and rent out to B2B and B2C. This idea came from a middleman thought of having multiple designer outfits (not repeating more than once) sitting idle in wardrobe and having an urge of buying new. Why not rent out a couple of outfits with the same amount of money rather than buying one!
About funding, plans on growth/ Future plans and funding
We are looking for investors to expand and multiply our growth. The future plan is to set this as a base and have branches not only in India but abroad too. Renting clothes is need of an hour as not everybody can afford new outfits every time and as trend keeps changing. Moreover, one can rent out a couple of outfits with the same amount spent on purchasing one.
Challenges and Opportunities/ Marketing Strategies
Challenges!!-Oh a lot. As till now, people are of this mindset to not wear a cloth which somebody else owns or what if somebody will get to know that the outfit I am wearing is actually rented, not owned.
Opportunities!!- As its one of a kind and unique, every day is an opportunity for RM Vogue. A lot of things in line (including franchisee in different cities), will surely share once they are in our basket.
A quote from the founder on the journey, or dealing with the challenge, or any inspiring moment
Never say never! There might be many hurdles, ups, and downs and with start-up lot of downs, but always follow what you believed in while starting and getting to this path and make the world prove wrong. More than the world, prove yourself wrong when you think you cannot do it. Because You can and you will make a difference.
For more details reach our Facebookand Instagram Page :
Hi, This is Scoopearth’s admin profile. Scoopearth is a well-known Digital Media Platform. We share Very Authentic and Meaningful information related to start-ups, technology, Digital Marketing, Business, Finance, and many more.
Note: You can mail us at info@scoopearth.com with any further queries.
