We are discussing Proptech Startup Reloy’s Revenue Jumps 65% to RS 21 Crore in FY24, Referral Sales of RS 1,450 Crore:
Reloy, a prop-tech startup that helps builders with referrals and real estate loyalty, has reported a 65% increase in its FY24 revenue to Rs 21 crore. This Mumbai-based startup, founded in 2015 by Akhil Sharaf, Bela Saraf, Devesh, and Abhay Ambo, brings all real estate stakeholders together and helps them build efficient distribution. The technology used by this startup is built for the basics of real estate, such as high value, low volume, and personalized.
This B2B2C homeowner and broker management platform helps builders manage their builders and brokers more efficiently. The revenue for Reloy in 2022-23 stood out at Rs 12.7 crore. PTI mentioned that the founder and CEO of Reloy, Akhil Saraf, pointed out the direct relationship between higher sales, client acquisitions, and Reloy’s growth. Saraf claimed that the startup helped builders generate over Rs 1,450 crore of referral sales in the last fiscal year. The current fiscal goal for the company’s referral sales is Rs 3,500 crore. HDFC Capital owns a 10% stake in the startup. So far, the company has raised over Rs 13 crore from various investors, including HDFC Capital.
The company claimed that it offers solutions for the post-purchase journey homeowners have with builders and then offers benefits across home finance and interior requirements. The startup has known names in the industry as clients, including Godrej Properties, DLF, Mahindra Lifespace, L&T Realty, and many more. The startup offers platforms to help homeowners with document management, payments, and customer tracking.
The startup has recently launched a new version of its app, “Connectre 4.0”, offering builders a seamless experience. The upgraded version allows an individual to navigate their homebuying steps easily, fostering loyalty and driving referrals at every stage as a benefit. Reloy claims to be the world’s largest homeowner loyalty and referral program platform. This startup helps real estate companies build efficient distribution and offer referrals.
FAQs
What is Reloy?
Reloy is a prop-tech startup that uses technology to streamline real estate transactions and improve customers’ buying and selling experiences.
How much did Reloy’s revenue grow in FY24?
Reloy’s revenue grew by 65% in FY24, reaching ₹21 crore.
What is the role of referral sales in Reloy’s growth?
Referral sales played a crucial role in Reloy’s growth, generating ₹1,450 crore in sales through its innovative referral program.
Who are the founders of Reloy?
Reloy was founded by Ankit Gupta (CEO), Shweta Sharma (CTO), and Rajesh Singh (COO).
What is Reloy’s referral program?
Reloy’s referral program incentivizes existing customers to refer new buyers, creating a continuous stream of new business and enhancing customer loyalty.
Conclusion
Reloy, a prop-tech startup that helps builders with referrals and real estate loyalty, has reported a 65% increase in its FY24 revenue to Rs 21 crore. The startup helped builders generate over Rs 1,450 crore of referral sales in the last fiscal year. The current fiscal goal for the company’s referral sales is Rs 3,500 crore. HDFC Capital owns a 10% stake in the startup. The startup has recently launched a new version of its app, “Connectre 4.0”, offering builders a seamless experience.
The upgraded version allows an individual to navigate their homebuying steps easily, fostering loyalty and driving referrals at every stage as a benefit. The technology used by this startup is built for the basics of real estate, such as high value, low volume, and personalized. This B2B2C homeowner and broker management platform helps builders manage their builders and brokers more efficiently. Reloy is the world’s largest homeowner loyalty and referral program platform. This startup helps real estate companies build efficient distribution and offer referrals.
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