Presti uses generative AI to improve product photography in the furniture industry


Image Source: Tech Crunch
Presti
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A furniture industry game changer is innovating with generative AI in transforming product photography. Quality furnishings are generally captured in images with expensive professional photoshoots and meticulous staging. However, Presti is changing the game with its cutting-edge AI. 

Technology behind Presti AI

Presti enabling furniture photography with generative AI, gives product visuals a massive makeover. Top-quality visuals come out in just seconds. No more waiting for weeks over the results of a photoshoot. Their AI algorithms have processed and created the image in just a few seconds. Valuable time is saved.

Using visual cues, Presti’s AI identifies different materials be it wood, leather, fabric, or metal, and adjusts the system accordingly. This ensures realism within a wide variety of furniture textures. Realism is obtained by texturing on 3-D models. Techniques like reflectivity grain patterns, and surface roughness bring out the nature of this texture. For instance, grain details on a wooden table or the softness of the fabric of a plush sofa are all tapped accordingly.

Bland studio backgrounds get a makeover. Presti crafts gorgeous backdrops that do a great service to furniture aesthetics. Now your furniture can shine against any setting, be it minimalistic or vintage. Presti’s AI effectively manages materials, textures, and lighting to produce compelling visuals that increase sales and save on costs. 

Challenge and AI Solution

Creating compelling product visuals for furniture catalogs, e-commerce platforms, and marketing materials is a time-consuming and laborious process. Feeling the challenge acutely, Presti aimed at changing things. Presti’s generative AI has several game-changing features. Forget those weeks of waiting for the result of a photo shoot. With Presti, visuals are created in seconds. Instant gratification for businesses. From a sofa to a coffee table or even a wall lamp, any furniture item is handled with seamless fluency by the AI at Presti. No more mundane studio setups. Against highly impressive backgrounds, Presti lets your furniture shine against any setting. 

Growth Strategy of Presti

Presti is a furniture photography solution powered by generative AI, approached with a growth strategy in mind. Then it comes to geographical expansion into more markets and clients. Having grown, it could move to diversified areas beyond furniture photography as a way to continue sustaining the trajectory of growth. It can encompass anything related, like interior design visualization or virtual staging.

Presti could establish strategic collaborations with furniture manufacturers, e-commerce platforms, or interior designers. It would support both partners by facilitating them and increasing their reach and credibility. constant research and development activities for further improvement in AI algorithms and betterment of image quality. Keeping Pace with Technological Changes is very necessary. Most probably, Presti’s growth strategy would be a balance of market expansion, diversification, partnerships, and technology innovation.

Sales and Cost Efficiency

Presti’s AI-generated images have boosted conversion rates from 1.5 up to 4 times. You can’t afford to miss this growth opportunity. Weeks of planning a photoshoot? Say goodbye to that. with Presti, it’s possible to create your visuals within minutes; not months. No technical skills are required – just unlimited opportunities at your fingertips. Traditional photoshoots and 3D modeling cost a fortune. 70-95% cheaper than other similar. 

Conclusion

Presti democratizes next-gen visuals within the furniture industry. From e-commerce to all types of interior decorations, its AI empowers businesses regardless of their size. As Presti drives property revolutions in photography for furniture, companies can display studio-quality images of their products that will result in increased sales and save time and money. 


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