Marathi video streaming platform Planet Marathi OTT secured $5 million in its new funding round, led by private US equity firm A and MA Capital USA. Various new and existing investors participated in the round. The startup plans to use these fresh proceeds to scale its operations, advance its technology, enhance its platform, and strengthen its technological infrastructure and content library. We are disscusing Planet Marathi OTT secured $5 million in its funding round led by VC firm A and MA Capital USA.
We are disscusing about Planet Marathi OTT secured $5 million in its funding round led by VC firm A and MA Capital USA:
The company provides a Marathi language platform for Marathi industry talent. The platform offers an extensive and esteemed library of various Marathi content on its OTT platforms. The application provides content for multiple categories or genres, including politics, comedy, family drama, romance, thriller, and more. The platform is also partnered with Dcafe, a media-tech company in a similar sector. The co-founder of Plante Marathi OTT, Akshay Baedapukar, mentioned that the company focuses on growing Indian regional entertainment. This investment will enable the firm to expand its offerings and content to more audiences. The startup aims to offer quality content on its OTT platform with the collaboration of its partners.
The online platform offers web series, movies, concerts, and talk shows at affordable prices. The subscription plan is the startup’s primary source of revenue. Dcafe Media company is working with the startup to strengthen its technological capabilities and position in the tech-driven entertainment market. The Ficci and EY media & entertainment industry report mentioned that the share of vernacular content is set to increase and reach 55% in the mid to long term of total content production. The increase is due to the need for dubbing and subtitling for regional OTT platforms. The investment shows the trust of its investors in Planet Marathi’s business model and market potential.
The regional content currently accounts for 30 percent of the total OTT budgets and is predicted to reach 40 to 50 percent. Planet Marathi claims to offer affordable subscription video plans and media services. The OTT platform faces competition from other regional content-producing companies such as Shaale, Audition, and Valuable Technologies. The production of a single regional original content can cost up to Rs 20 crore. Small platforms have an advantage over large OTT platforms due to their small scale, hence the low budget requirements for managing the services.
Conclusion
Planet Marathi is a Marathi language-based online video streaming platform that secured $5 million in its new funding round. The round was led by the private US equity firm A and MA Capital USA with the participation of other investors. The company intends to use this fresh capital to scale its operations, enhance its platform for a better user experience, and strengthen its technological infrastructure with the content library. The online platform offers users an extensive library with various Marathi content options. The startup is working with Dcafe to improve its technological capabilities and strengthen its position in the tech-driven entertainment industry.
