Petpooja Case Study, Company Profile, Founding Team, and Many More

Introduction:

However, food is not just significant in India; it is also in most other nations. The food industry has grown significantly in popularity over practically the whole nation. Some companies manage and assist in organizing the disorganized food and beverage sectors to aid in the restaurant business.

Petpooja platform provides restaurant POS options. Menu administration, uploading menus, order management, online payment, table management, and other features are among its solutions. Additionally, it provides CRM solutions, table management, and personnel management for the kitchen. Accounting, inventory management, bill generation, and report generation are further capabilities. According to the company, it provides subscription-based policy solutions.

Company Highlights:

Company Name	Petpooja
Headquarter	Ahmedabad, India
Industry	Food and Agriculture Tech
Founded	2011
Founder	Apurv Patel and Parthiv Patel
Website	https://www.petpooja.com/

Petpooja – About:

Creator of a restaurant management software program meant to assist eateries in automating their day-to-day operations. Restaurant owners can access basic point-of-sale billing services through the company’s software, which manages all of the essential operations of a restaurant, including billing, kitchen order token, inventory and stock, raw materials and recipe, menu with variations and add-one, reporting, and advanced analytics.

Industry:

Petpooja caters to the food and agriculture IT industry segments in the B2B SaaS space.

Founder and Team:

Established in 2011, It is situated in Ahmedabad, India. Petpooja’s co-founders and CEOs are Apurv and Parthiv Patel.

Startup Story:

The goal of Petpooja’s founders, Apurv and Parthiv Patel, was to transform the disorganized food and beverage business into one that was more logical and systematic. The people in question were old school pals who met again one day and ended up talking about how much they enjoyed eating in Ahmedabad. Prior to beginning Petpooja, this is one of the main causes.

When it first launched in 2011, it served businesses and multinational enterprises as a delivery service. In order to supply enormous bulk orders of corporate meals, they acted as a go-between for its partner eateries. In less than two years, It expanded significantly, working with more than 300 restaurants and serving more than 200 corporate clients in Ahmedabad.

The two came to the realization that the delivery procedure, which includes placing orders, following up frequently, managing inventories, creating bills, and many other tasks, required a great deal of work. The founders were forced to accept the necessary technology assistance in order to keep up with the pace of manually taking orders. In order to provide the restaurant owner more time to concentrate on customer service and business success, they tried to automate the tedious and repetitive tasks.

The company successfully raised funds after pitching the idea of embracing Petpooja Point-of-Sale (PoS) software, and in 2019 it grew from a two-person team to over 200 employees. Over time, the software was upgraded with features like Kiosk, AI-enabled software, and FoodBot, a robot that performs the serving duties of a waiter in a restaurant.

Mission and Vision:

The company’s goals are to organize the unorganized food industry globally and become the preferred operating system for all F&B retail locations. The mission of the company is to make it the best food brand ever and to make its consumers happy. The four philosophical tenets of Petpooja are: support, pricing, simplicity, and innovation. “Our goal is to be the preferred operating system for all F&B retail worldwide,” states Petpooja’s mission statement.

Name, Tagline, and Logo:

The name of the company, Petpooja, serves as its logo.

Business Model:

To assist restaurants in managing their operations, Petpooja is a cloud-based platform that provides restaurant management software solutions. It operates on a business-to-business (B2B2C) business model, whereby it receives bulk orders from corporations and subsequently distributes them to restaurants. Among Petpooja’s options are table management, online payment, and menu management. In addition, the company provides CRM solutions, inventory management, billing, accounting, and report generation capabilities. 

Restaurants can automate several operational operations with the use of it’s cloud-based platform, such as:

• Billing.
• KOT (Kitchen Order Token).
• Inventory and stock.
• Raw materials and recipe.
• Menu with variations and add-one.
• Reporting and advanced analytics.

Additionally, Petpooja provides a loyalty program that lets restaurant owners give their patrons points according to a predetermined system for each rupee spent. Restaurant owners can see a picture of their returning clientele by using the dashboard reports that are accessible, and the program is managed straight from the point of sale. In addition, It offers additional tech products such as the Captain App, the Waiter Calling Device, and Tvito, a marketing app.

Revenue Model:

It receives funding mostly from two sources:

• Petpooja App Marketplace: Processes credit card payments online and provides further integrations and add-on functionality.
• Revenue from transactions: From credit card and internet transactions.

It provides reasonable pricing for eateries and coffee shops, making the program accessible to even smaller cafés. Although Petpooja’s revenue strategy was challenging in the beginning, the business has subsequently generated $126 million in revenue overall.

Products and Services:

They give all the front-of-house and back-of-house administration modules that any restaurant needs, along with inventory management, online ordering, billing, and other comprehensive restaurant management software.

Funding and Investors:

• Over five rounds, it has raised a total of $10.2 million in investment.
• It was first funded on March 20, 2014.
• On September 25, 2021, a $4.5 million Series B investment round was its most recent round of funding.
• Seven institutional investors, including Gujarat Venture Finance, Aroa Venture Partners, and Udaan, have invested in it.
• The major institutional investor in Petpooja is Gujarat Venture Finance.
• Angel investors in Petpooja include Ghata Shashank Patel and eighteen other people.

DATE	FUNDING ROUND	LEAD INVESTORS	FUNDS RAISED
November 15, 2021	SERIES B	Aroa Ventures	$4.5 million
February 10, 2020	SERIES A	Udaan	$140 million
November 16, 2019	SEED Round	Trustroots	$2.4 million

Employees:

As of January 24, it employed 1293 people.

Challenges Faced:

There is no detail of it.

Acquisitions:

No acquisition has been done.

Growth:

Over the last two years, Petpooja’s business has grown significantly—reportedly by three times. This rise suggests that the restaurant billing software industry is well-established and has a growing clientele. In addition, It has raised $10.2 million in funding over the course of five rounds, the most recent of which was a $4.5 million Series B round in September 2021. It’s valuation as of October 11, 2023, is $73.9 million.

One may say that Petpooja’s growth has been noteworthy, since the company now collaborates with large businesses such as Havmor, Jumboking, Apsara, TGIF, The Beer Cafe, Thalappakatti, and many more. It has gone a long way from its humble beginnings as a delivery service to today providing cutting-edge software services to a wide range of enterprises.

At the moment, the company employs over 800 individuals in a robust and growing family, and it has started to scale its operations abroad. The company’s recent $4.5 million Series-B fundraising will enable it to continue pursuing its goal of upending the restaurant-tech industry and improving the effectiveness of all dining establishments and F&B models.

Partners:

Key partners include Kabhib, Apsara, TGI Fridays, and Star Biriyani, among others.

Competitors:

It’s rivals include Bread POS, 7shifts, TallyPrime, Devourin, Foaps, Dinamic, Posist, Slickpos, Digirestro, Limetray, and GoFrugal.

Awards and Achievements:

Petpooja has received several awards and recognition, including:

• From the 10th Indian Restaurant Congress (IRC) comes the award for best restaurant technology company in India.
• Times Food & Nightlife Awards 2022: This award, given by the Times of India, honors eateries for their services to the Indian restaurant business.
• Indian Restaurant Awards 2021: This celebration of the sector’s accomplishments was sponsored by it.

Future Plan:

The restaurant management software provider Petpooja has a number of upcoming initiatives, such as:

• Expansion into the United Arab Emirates and South Africa: It intends to open more than 500 stores in the UAE and assemble a staff of six to eight individuals to manage 300 stores in South Africa.
• Advancing technology: It wants to automate patrons’ dining experiences.
• Developing into a one-stop shop: Petpooja wants to overtake other companies in the nation as the leading provider of an operating system for all fast-food restaurants worldwide.

FAQs :

What does Petpooja do?

The greatest point-of-sale software for restaurants to handle internet orders, inventory, KOTs, billing, and patrons.

When was Petpooja founded?

It was established in 2011.

Who is the founder of Petpooja Corporation?

It was formed by Parthiv and Apurv Patel.

Who is the CEO of Petpooja Corporation?

CEO is Apurv Patel.

Who are the main competitors of Petpooja?

It’s rivals include Limetray, Digirestro, Foaps, Dinamic, Posist, Slickpos, GoFrugal, Lavu, Toast POS, 7shifts, TallyPrime, and Devourin.

Conclusion:

From its beginnings to its current status as a top supplier of restaurant management software, Petpooja’s story is one of incredible innovation and progress. It’s unwavering dedication to customer satisfaction and visionary leadership drive the company’s ongoing success and future expansion plans, with a clear objective to organize the unorganized food business internationally.