mCaffeine is an internet-first brand offering organic personal and beauty care products. The online platform offering beauty products announced a 6 percent decrease in its operational revenue to online Rs 193 crore in FY24. The startup provides organic products including body scrubs, shampoo, lotions, face wash, and more. These product sales are the company’s primary source of revenue. The startup specializes in caffeine-infused haircare and skincare products.
Entrackr mentioned in its reports that the firm also earned Rs 8.9 crore from its interest on gains bringing the total income to Rs 201.9 crore in FY24. The company has secured around $50.6 million across multiple funding rounds since its inception. This includes $721k raised during its series C funding round from Iswara Varaprasad Reddy, and other investors. The company also received $4.2 million from Paragon Partners, Dsp Hmk Holdings, and others during its series C funding round in April 2023.
MCaffeine offers products including sheet masks, sunscreens, Serums, and more. This company claims to be India’s first Caffeine-infused personal care product manufacturer. The legal, marketing, hosting, and other things contributed to the expense. However, the advertising costs decreased by 11 percent and stood at Rs 106.17 crore in FY24. The cost of materials saw 12.5 percent increase to Rs 67.67 crore in the same duration.
The firm’s total expenditure decreased by 6.8 percent to Rs 85.41 crore in this financial year. The company offers its services through both online platforms and offline stores. The employee benefits also saw a 2.8 percent decrease and stood at Rs 38.54 crore for this fiscal year. MCaffeine has around 30 institutional investors including Amicus Capital Partners and RPSG Capital Ventures.
The Mumbai-based firm aims to improve its business model while offering organic beauty care solutions to strengthen its position in the personal care and beauty sector. The startup data intelligence platform, thekredible mentioned that the existing investor Amicus Capital is the largest external stakeholder of the firm with 12 percent of the firm’s stake owned. The employee benefits have increased compared to the last year. The EBITDA margin stood at -40.42 percent while the ROCE was around -240.19 percent. MCaffeine faces competition from other beauty care brands such as WOW Skin Science, Mamaearth, and The Good Glamm.
Conclusion :
MCaffeine posted a decrease in its revenue from operations by 6 percent to Rs 193 crore in FY24. Entrackr reported the development first. MCaffeine known for offering organic beauty care and personal care products, had recently recorded a significant decrease of 4.8 percent in its total expenses reaching Rs 287.3 crore for FY24. In addition to this, the company also provides products including moisturizers, face wash, and sheet masks from its online store.
Sales of these beauty and personal care products form a major portion of the company’s revenues. The loss also increased by 6.8 percent and stood at Rs 85.41 crore for this fiscal year. The company plans to minimize its losses through cost-cutting measures. The company has secured over 50.6 million USD across multiple funding rounds since its inception.
Hi, This is Scoopearth’s admin profile. Scoopearth is a well-known Digital Media Platform. We share Very Authentic and Meaningful information based on Real facts and Verification related to start-ups, technology, Digital Marketing, Business and Finance.
Note: You can reach us at support@scoopearth.com with any further queries.
Linkedin Page : https://www.linkedin.com/company/scoopearth-com/
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.