In the ever-evolving landscape of technology, where virtual and augmented reality (VR & AR) dominate, one sense has remained largely untapped. OW Smell Made Digital, a British innovative company co-founded by Dr. Emanuela Maggioni and Prof. Marianna Obrist. Its mission is to change the paradigm of the smell experience and become a leader in digital scent technology.
Founders of OW Smell Made Digital (OW)
OW Smell Made Digital was founded by two leading scientists: Dr Emanuela Maggioni and Prof Marianna Obrist. Their vision is to fundamentally shift how an ecosystem predominantly defined by sound and vision will experience scent digitally. With the help of scientific ideas and principles, OW is to develop a tailored scent environment with a strong emphasis on the enhancement of sleep quality based on biofeedback and select the appropriate scents. Their recent funding success of £2.2 million underlines the potential that they enhancing in the smell experiences domain.
Funding Triumph
In the recent past, OW has been able to attain a staggering £2.2 million in a pre-series A funding round. The funding was spearheaded by Parkwalk Advisors which is a UK firm that specializes in funding hi-tech start-ups such as Oxford Endovascular and Psyomics. This funding injection will take OW’s vision to a new level, and open up possibilities in the area of scent experiences.
Future of Digital Smell Technology
With the continuous advancement of VR and AR, people are now virtually living in a digital world. These environments engage our senses of sight, sound, and touch but one crucial sense has been overlooked. Although prior attempts have been made to integrate the use of scent in entertainment, none of these have been deemed successful. OW realized this and went ahead and mapped out what the future of digital smell technology should look like.
Science-Driven Creation and Hardware Innovation
OW uses scientific and technological approaches to deliver a customized scent experience. Their platform uses AI algorithms and vetted scent libraries and databases. First, OW’s focus application is Sleep Tech. Using biofeedback data, OW adjusts scents for sleep improvement. Consider going to bed with a lavender fragrance or waking up refreshed with the scent of lemons. Due to the proprietary hardware, OWS can print smells. Indeed, what you have read above is about print smells! This innovative system paves the way for a new way to send messages through scents that can be unique to every individual.
Health and Well-Being
Think about going to the cinema instead of just your eyes and ears engaged with your nose which can perceive the smell of the sea or a coffee shop. Smell has been found to have a role in relaxation, stress relief, and sleep. This technology could significantly transform aromatherapy and wellness practices in the case of the OW company. OW aims at monetizing the AI and the hardware through partnerships with related industries. Think of customized fragrances for a shopping mall, a party, or your automobile.
Conclusion
OW Smell Made Digital is on the cutting edge of the upcoming era of the sensory experience revolution. Based on what they have developed so far, we can expect a future where smell enhances our digitally driven lives. From slumberland fragrances to enigmatic online realms, OW is shifting our perspective on existence, molecule by molecule.
