Introduction:
Nutrabay, a well-known and sizable direct-to-consumer (D2C) company within India’s food and nourishment industry, is located in Delhi. It has an eCommerce store with other brands in expansion to its own stock platform accessible online, with an accentuation on offering dietary supplements. Various products are available within the catalog, such as angel oil, multivitamins, whey proteins, bulk gainers, amino acids, creatine, and herbs. It also offers wellness, weight-lossing, and exercise supplements.
Company Highlights:
| Company Name | Nutrabay |
| Headquarter | New Delhi, Delhi, India |
| Industry | Nutritional supplements |
| Founded | 2017 |
| Founder | Sharad Jain, Shreyans Jain, and Divay Jain |
| Website | https://nutrabay.com/ |
Nutrabay – About:
The online store Nutrabay offers dietary supplements. The catalog includes a wide range of items, such as angel oil, multivitamins, proteins, whey proteins, bulk gainers, amino acids, creatine, and herbs. It also offers well-being, weight loss, and body-building vitamins.
Industry:
Nutrabay is a provider of B2C services for the health tech industry.
Founder and Team:
Shreyans Jain is the founder and chief of digital product and growth. Divay Jain, Shreyans Jain, and Sharad Jain are the co-founders of Nutrabay. Divay Jain also serves as Head of Product Development.
Startup Story:
In 2017, It was established to offer genuine, high-quality sports nutrition and functional food items through direct brand partnerships and direct fulfillment. This was an effort to counteract the low-quality and counterfeit goods dominating the Indian market.
Mission and Vision:
It is an Indian online retailer of health and nutrition products and supplements. India’s national development is Nutrabay’s goal. Their goals are to keep expanding, have a viable business plan, and dominate their market for the duration of their sector.
Name, Tagline, and Logo:
Their logo maximizes our brand awareness and is bold, friendly, and simple to read. Its quick recognition is aided by delimited space and optical kerning. Subdued shades of dark blue stand for reliability and trustworthiness. Because of its strong contrast, it is simpler to distinguish between and read.
Business Model:
The company sells its products online and through direct-to-consumer sales, with the goal of educating customers about the value of diet and exercise. Products from Nutrabay are available on the business’s official website and on all significant e-commerce platforms.
Revenue Model:
It’s revenue model is as follows:
- Ninety percent of the company’s income originates from its website.
- Different marketplaces account for 10% of income.
- The operational revenue range for Nutrabay Retail Private Limited’s fiscal year ending March 31, 2023, is INR 1 cr to 100 cr.
Products and Services:
Nutrabay has partnered with over 70 brands to provide consumers with the best nutrients for their daily diet. These brands include protein powders, women’s health supplements, weight loss herbs, Amions, wellness supplements, and nutrition foods. It ensures these products are delivered promptly and efficiently to consumers’ doorsteps.
Funding and Investors:
There haven’t been any financing rounds for it yet. Angel and institutional investors are nonexistent in Nutrabay.
Employees:
At the moment, it employs 5 people.
Challenges Faced:
When the company began, scaling up backend operations like stock management, warehousing, and satisfaction became increasingly tricky due to the fast development in order volumes. It was too exceptionally challenging to actualize a modern ERP and distribution center administration framework that could handle thousands of orders per day without causing any satisfaction delays. After more than six months of trial and error, the association was overseen to achieve this viably.
A D2C multi-brand trade requires much more work to urge off the ground than a D2C single-brand store. It has a few nuances, including the requirement for impressively more complicated trade methods because of the expansive number of things and brands and more perplexing innovative system architecture to oversee the measure and usefulness. It is also troublesome to stay bootstrapped, whereas financing is a nonstop rise in stock holding.
Acquisitions:
There is no detail of it.
Growth:
It’s growth might be attributed to the increased need for mass gainers in India, a market that complements the company’s nutrition and wellness services. Growing numbers of people participating in sports and physical fitness points to a bigger market for Nutrabay’s goods. Furthermore, the fact that Nutrabay Gold Mighty Mass is included among the top mass gainer supplements suggests that the company’s goods are well-acknowledged.
Partners:
There is no detail of it.
Competitors:
Muscleblaze.com, Healthkart.com, Guardian.SastaSundar, Persona, and Nutriband are some of Nutrabay.com’s main rivals.
Awards and Achievements:
- For several reasons, the Indian health supplement company Nutrabay has won awards and recognition.
- Awarded at the World Digital Marketing Congress in April 2021 for Best Use of Digital Media in Marketing / Advertising
- Winner of the BEST ICT Initiative in Higher Education Award: February 2018 Ed Tech Review
- The 24th edition of the ETBrandEquity Brand Disruption Awards honors revolutionary brand tactics.
Future Plan:
They want to adopt an offline approach with Going Omni-Channel to launch several new brands and create a house of brands. In only the first month of debut, it added 3.5 lakh monthly active users, and by the end of the fiscal year, it is expected to have over one million Monthly Active Users (MAUs). To establish an omnichannel business, they want to start building sample kiosks and stores under their name in 2024.
FAQs:
What does Nutrabay do?
India’s top-rated, most reliable, and quickly expanding online nutrition and supplement retailer, Nutrabay, offers various goods for well-being and health.
When was Nutrabay founded?
2017 is the year of founding.
Who is the founder of Nutrabay Corporation?
The founders are Sharad, Shreyans, and Divay Jain.
Who is the CEO of Nutrabay Corporation?
Shreyans Jain serves as CEO.
Who are the main competitors of Nutrabay?
The top 5 competitors and alternatives to nutrabay.com are hyugalife.com, guardian in, and guardian.in, getsupp.com, and muscleblaze.com.
Conclusion
Due to the enormous number of unlicensed sellers selling fake goods, low-quality, and counterfeit products are available in the Indian market. With this in mind, It was established to offer genuine, high-quality functional foods and sports nutrition items through direct brand partnerships and direct fulfillment. Launched as a multi-brand store using a direct-to-consumer (D2C) strategy, Nutrabay.com aims to offer only genuine, high-nutrition items.
My experience is in interactive, digital and social media marketing techniques, strategies and tools in marketing, public relations, and media relations.
Disclaimer -We have collected this information from our direct sources, various trustworthy sources on the internet and the facts have been checked manually and verified by our in-house team.