Horizon Worlds, Meta’s main Metaverse programme, has been struggling to recruit new users. According to the journal, which studied internal records, Meta initially aimed for 500,000 monthly active users by the end of the year, but eventually reduced the objective to 280,000. According to the study, the current figure is fewer than 200,000. Meta’s Horizon Worlds is a free virtual reality app.
Since the spring, the number of users on Horizon World has slowly fallen. In fact, the majority of users do not return after the first month. Meta encouraged users to create their own worlds, but only about 1% of them did. According to the survey, just 9% of worlds are visited by at least 50 people, while the majority are never visited at all. “An empty world is a sad world,” one internal document stated.
Meta is also concerned since retention rates for the Quest VR headset have fallen in each of the last three years. Surprisingly, after six months, more over half of the headsets are no longer in use.
Horizons has reportedly been placed on “quality lockdown,” which means that no new features will be added to the app. For the time being, Meta will only address bugs and complaints.
Horizons has reportedly been placed on “quality lockdown,” which means that no new features will be added to the app. For the time being, Meta will only address bugs and complaints.
Mark Zuckerberg, the founder of Facebook, stated a year ago that he was banking on the metaverse. In fact, the corporation changed its name to Meta to reflect the future trajectory of the social media behemoth. So far, the company’s investment in constructing the metaverse, which is essentially a virtual world where people would play and collaborate, appears to be a disastrous idea.
Meta is widely credited with inventing social media as we know it today. The digital titan lags behind Facebook, Instagram, and WhatsApp, the most popular mobile apps with billions of monthly users. However, in recent years, Meta has faced not just fierce competition from TikTok, but also regulatory scrutiny.
Meta even unveiled a $1500 Quest Pro headset for business last week. It’s Meta’s most advanced mixed-reality headset.
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