Introduction:
Market research is the process of gathering, analyzing, and interpreting information about a market, including details about the target audience, competitors, and industry trends. The goal of market research is to help businesses make informed decisions by understanding consumer needs, preferences, and behaviors.
Key Components of Market Research
- Understanding the Market:
- Size of the market
- Growth trends
- Market share of competitors
- Target Audience Analysis:
- Demographics (age, gender, income, etc.)
- Psychographics (lifestyle, interests, values)
- Buying behaviors and preferences
- Competitive Analysis:
- Identifying main competitors
- Studying their products, pricing, and marketing strategies
- Assessing their strengths and weaknesses
- Product Testing:
- Evaluating the appeal and usability of a product
- Collecting feedback to improve or refine the offering
- Pricing Strategy:
- Analyzing how much customers are willing to pay
- Understanding the pricing strategies of competitors
- Market Trends:
- Identifying emerging patterns or shifts in consumer behavior
- Staying updated on industry innovations and changes
Types of Market Research
- Primary Research:
- Directly collecting data through surveys, interviews, focus groups, and observations.
- Helps gather first-hand insights.
- Secondary Research:
- Analyzing existing data from sources like industry reports, government publications, and online databases.
- Often used to complement primary research.
Benefits of Market Research
- Identifies potential opportunities and risks.
- Helps develop effective marketing strategies.
- Guides product development and innovation.
- Enhances customer satisfaction and loyalty.
- Informs pricing and positioning decisions.
In this article, we will see the list of the Top 10 Market Research Companies in India.
Top 10 Market Research Companies in India:
Nielsen India:
Nielsen is a worldwide estimation and information investigation organization that gives the most ridiculously complete and confided-in view accessible for purchasers and markets around the world. Nielsen is in excess of 100 nations all over the planet, covering over 90% of the total populace, Nielsen gives clients the most incredibly complete comprehension of what purchasers watch and purchase.
Whether your business is a global endeavor or a solitary retail facade, Nielsen accepts development as the way to progress, in both what you make and how you market your items and thoughts. They keep on growing better answers to assist you with addressing the requirements of the present customers and figuring out where they’re going straight away.
- Website: https://www.nielsen.com/
- Address: 4A / 4th floor, Raheja Platinum, Sag Baug Road, off Andheri – Kurla Rd, Marol, Andheri East, Mumbai, Maharashtra 400059
- Contact: +91 22 66632500
Ipsos India:
At Ipsos they accept clients’ needs in excess of an information provider, they need an accomplice who can deliver precise and pertinent data and transform it into significant truth. Their enthusiastically inquisitive specialists give the most exact estimation as well as shape it to give a True Understanding of Society, Markets, and People.
To do this they utilize the best of science, innovation, and ability and apply the standards of safety, straightforwardness, speed, and substance to all that they do. This they guarantee can assist their clients with acting quicker, more brilliant, and bolder.
- Website: https://www.ipsos.com/en-in/
- Address: Lotus Corporate Park Unit No.1701, 17th floor, F Wing Off Western Express Highway, Goregaon (East), Mumbai – 400 063
- Contact: +91 22 66208000
Kantar IMRB:
KANTAR IMRB (previously IMRB International) is market research, overview, and business consultancy firm. Settled in Mumbai, India with activities in the north of 15 nations, IMRB is a piece of the Kantar Group, WPP’s examination, bits of knowledge, and consultancy organization.
With north of 1200 workers, KANTAR IMRB is probably the biggest supplier of statistical surveying in India in an industry assessed to merit at least $ 187 million. As the most seasoned surviving statistical surveying organization in India, KANTAR IMRB has been answerable for laying out the solitary family board, the primary TV crowd estimation framework and the principal radio board in the nation and plays had a vital impact on the advancement of statistical surveying in India.
- Website: https://imrbint.com/
- Address: No.95/3, Kote M.R. Plaza, Doddanekundi, Marathalli-K.R. Puram Ring Road Bangalore – 560037
- Contact: +91-80-40140800
International Data Corporation (IDC) India:
IDC is the chief worldwide supplier of market knowledge, warning administrations, and occasions for the data innovation, media communications, and customer innovation markets. With in excess of 1,100 examiners around the world, IDC offers worldwide, provincial, and neighborhood ability on innovation and industry open doors and patterns in the north of 110 nations.
Established in 1964, IDC is an entirely claimed auxiliary of International Data Group (IDG), whose investigation and knowledge help IT experts, business leaders, and the venture local area to pursue truth-based innovation choices and to accomplish their key business goals.
- Website: https://www.idc.com/in
- Address: Unit no.221-223, Vipul Plaza, 2nd Floor, Sector 54, Golf Course Road, Gurgaon Haryana 122002.
- Contact: +91 124 476 2300
Kantar Millward Brown:
Kantar Millward Brown is the world’s driving specialist in assisting clients with developing extraordinary brands by teaming up with a wide organization of promoting, exploration, and media office specialists all over the planet. With a worldwide organization of over 85 workplaces in 55 nations, they significantly affect their client’s organizations by utilizing their understanding and information to build brand worth and drive market effectiveness.
They give answers for vital showcasing challenges, established in customer research, partner understanding, and monetary investigation.
- Website: https://www.kantar.com/
- Address: 5th Floor, Sector 66 Vatika Professional Point, Golf Course Extension Road, Gurugram, Haryana
- Contact: 01244649400
RNB Research:
RNB Research is a worldwide market research organization, with an ISO 9001:2001 Certification. settled in New Delhi, India. RNB Research works through its own workplaces in 15 urban communities across 10 nations – China, Egypt, GCC, India, Kenya, Philippines, Russia, and South Africa. Thailand and Vietnam.
RNB Research spends significant time in subjective and quantitative custom statistical surveying and has rich involvement with most significant areas, especially customer items, media, retail, monetary administrations, food and refreshments, innovation, broadcast communications, and web research.
- Website: http://www.rnbresearch.com
- Address: RNB House, 142 A/2, NSEZ, Noida Special Economic Zone, Noida-Dadri Road, Phase II, Noida – 201305 (U.P.), India
- Contact: 91-120-2460000
Majestic MRSS:
MRSS INDIA is the biggest free Market Research Agency in India depending thoroughly on the utilization of innovation for information securing subsequently guaranteeing dependability, and legitimacy checks as the likewise quicker time required to circle back. The group has rich involvement in working with both homegrown as well as worldwide majors.
The exploration group of MRSS India has a presence in Mumbai, Delhi, and Bangalore. MRSS India, ISO 9000 Certified offers a wide scope of Qualitative and Quantitative Research Services both broadly and universally.
- Website: http://mrssindia.com/
- Address: No. C-509, 5th Floor, Kanakia Zillion, Gateway To BKC LBS Marg, Kurla West, Mumbai-400070.
- Contact: 91-22-2654 0719
Kantar TNS India:
As one of the biggest research offices around the world, they give strong bits of knowledge on the most proficient method to open the minutes that will assist you with prospering. They are essential for Kantar, one of the world’s driving information, understanding, and consultancy organizations. With a presence in the north of 80 nations, TNS professes to have a greater number of discussions with the world’s purchasers than any other individual.
Their cross-work on speculation empowers them to distinguish, advance, and initiate the minutes that attention on getting the client’s business, and make an exhaustive arrangement for development.
- Website: https://www.kantar.com/
- Address: 3rd Floor, The ORB, JW Marriott, IA Project Road, Andheri (E) Mumbai, 40009
- Contact: +91 22 5046 9990
Bare International:
BARE International was established by Mike and Dale Bare in Fairfax, Virginia, and in 2005, the India office was opened in Mumbai. It was brought into the world from the requirement for secret client research at the public and worldwide levels.
Today, they have set the business standard as the biggest free supplier of client experience exploration, information, and examination for organizations around the world. On some random day, BARE International is doing investigations for clients in excess of 150 nations, finishing in excess of 50,000 assessments every month.
- Website: https://www.bareinternational.com/
- Address: 301, 3rd Floor, A Wing, Sunteck Center, Subhash Road Near Garware, Off. Western Express Highway, Vile Parle (East), Mumbai- 400057. India
- Contact: +91 22 6689 7000
MarketXcel:
Laid out in the year 2000, Market Xcel with a solid foundation of the authority group and its workers conveys tailor-made arrangements in the field of customized research with unique excellence. Market Xcel is an expert market research office that has throughout the long term given unparalleled tweaked research administrations to both public and worldwide clients.
The Company offers different market investigation strategies, comprehends client demand, and conveys yield that lives up to their assumption.
- Website: https://www.market-xcel.com/
- Address: 16, LGF, Sant Nagar, New Delhi – 110065, India
- Contact: +91 11 42343500
Top 10 Market Research Companies in India with their website:
| S. No. | Market Research Companies in India | Website |
| 1. | Nielsen India | https://www.nielsen.com/ |
| 2. | Ipsos India | https://www.ipsos.com/en-in/ |
| 3. | Kantar IMRB | https://imrbint.com/ |
| 4. | International Data Corporation (IDC) India | https://www.idc.com/in |
| 5. | Kantar Millward Brown | https://www.kantar.com/ |
| 6. | RNB Research | http://www.rnbresearch.com |
| 7. | Majestic MRSS | http://mrssindia.com/ |
| 8. | Kantar TNS India | https://www.kantar.com/locations/india |
| 9. | Bare International | https://www.bareinternational.com/ |
| 10. | MarketXcel | https://www.market-xcel.com/ |
Conclusion:
India’s market research industry plays a pivotal role in empowering businesses with actionable insights to navigate a diverse and dynamic market. The top 10 market research companies in India stand out for their expertise, innovative methodologies, and deep understanding of the Indian consumer landscape. These firms cater to a wide range of industries, including FMCG, technology, healthcare, retail, and more, providing critical data to shape business strategies.
Whether through traditional surveys, advanced analytics, or cutting-edge tools like AI and big data, these companies have proven their ability to deliver reliable and insightful research. Their contributions not only help businesses make informed decisions but also foster innovation and growth across sectors.
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