To strengthen innovation in the beauty care business, Lotus Herbals has unveiled plans to set up a $50 million fund for investment in early-stage beauty category ventures. The goal of the Lotus Innovation Fund is to foster early-stage start-ups in one of the most dynamically evolving economies.
Lotus Herbals: India’s Leading Natural Cosmetics Company
Lotus Herbals is known as a natural cosmetics brand in India. It has positioned itself uniquely by blending the Indian traditional medical science of Ayurveda, and advanced technology. The company has a full line of over 500 professional and consumer products in skincare, hair care, cosmetics, and suncare. Lotus Herbals is an ISO 9001 (2000) certified company established by the engineer H. J. Kamal Passi in the year 1993 that has successfully positioned itself as a manufacturer of natural and organic cosmetics.
Its product range consists of Cleanser & Toner, Protector & Gel, Lip care, and other related cosmetics. Lotus Herbals is based mainly in India but has become well-known for high-quality products. Lotus Herbals is a Private Limited Company, established in September 1993 in South Delhi, Delhi. It has an authorized share capital of INR 5.00 cr and a total paid-up capital of INR 1.47 cr.
Boost for Growth and Innovation
The Lotus Innovation Fund is currently waiting to give a boost to the growth and innovation in the beauty industry in India. Given the fact that India has a large population and a growing segment of young consumers, there is great potential for newcomers. The fund is an affirmative capital outlay by Lotus Herbals to encourage innovation and newer products that can suit changing consumer requirements.
Image Source: Lotus Herbals
Strategic Growth
The formation of this fund by Lotus Herbals, a leading cosmetics manufacturer, clearly reflects the company’s determination to be on the right side of the changing trends and demand. The Managing Director of Lotus Herbals, Nitin Passi, agreed with this statement and stressed that India could become a world center for beauty products consumption due to its large population and relatively young people.
Few Best-Selling Products of Lotus Herbal
Lotus Herbals currently has many beauty products, which are most preferred by the customers. Lotus Herbals offers several skincare solutions that can suit each skin type; cleansers, toners, moisturizers, and sun protection creams. The haircare segment contains shampoos, conditioners, and hair serums that are meant to strengthen and rejuvenate hair. The brand also provides makeup products such as foundations, lip colors, and eyeliners. Lotus Herbals also offers a range of newborn baby care products that are mild and safe for the delicate skin of infants.
Unique Ingredients in Lotus Herbals’ Products
Lotus Herbals uses both modern and Ayurvedic herbs in their products, which is helpful. Bearberry Extract is used in some of the skincare products that they produce due to its skin-brightening effects. Licorice extract can be added because it helps with skin discoloration and can reduce the appearance of dark spots on the skin. Kaolin & Black Clay are natural clays that help in purifying and being oil-less, making them suitable in face masks and cleansers.
Substances like Aesculus Hippocastanum (Horse chestnut) Extract are included mainly for their antioxidant effects. Many products contain Symphytum Officinale (Comfrey) Extract because it has skin healing properties. Some of them include that all these ingredients are well chosen to make sure that all products from Lotus Herbals are effective and for specific skin types.
Conclusion
The Lotus Innovation Fund replicates the strategy of New Incubation Ventures backed by Estee Lauder launched an early-stage investment fund in 2022 with Nykaa, an omnichannel beauty retailer. This trend shows an increasing awareness and possibility in India’s beauty startup industry.
