Kapiva: Case Study, Company Profile, Founding Members, and Many More.

Introduction:

Ayurvedic medicine is an ancient medicinal system that uses yoga, massages, enemas, laxatives, special diets, meditation, and herbal medicines. Ayurveda practitioners follow a holistic approach and consider eight ways of disease diagnosis like pulse, urine, stool, tongue, speech, touch, vision, and appearance. It cures all the health and body-related issues with natural and organic products and medical practices.

More than 70% of people in India believe in using and treating their minor diseases by consuming natural spices and herbs. So a need for a specific Ayurvedic product manufacturing company came into the minds of two entrepreneurs, and Kapiva came into life.

What is Kapiva?

It is an Ayurvedic company that incorporates the goodness of Ayurveda with modern scientific medical practices. The company has been operating from its headquarters in Mumbai, Maharashtra, under scientists, nutritionists, and medicinal experts since 2016.

Tri-Dosha formula focuses on Kapha, Pitta, and Vata and helps the customers lead a healthy cautious lifestyle with natural and organic products. It prioritizes preserving the product’s goodness and ensures that the quality and quantity of the ingredients are not compromised.

The holistic traditional Ayurvedic approach, and innovative curative scientific practices, provide good nutritional value to the customers. It also provides 100% free and private online consultations from certified doctors and nutritionists. You can use the service by selecting a preferred slot, booking a free consultation, receiving a prescription, and follow-up regularly.

Company Highlights:

Founded	2016
Founder	Ameve Sharma and Shrey Badhani
Headquarters	Mumbai, Maharashtra
Industry	Ayurvedic Foods
Parent Company	Baidyanath Group
Founding Year	2016
Competitors	Dabur, Himalaya, Patanjali
Revenue	Rs. 150 crores(2021)
Address	1st floor, Notan Classic Turner Road, SV Rd, next to Tavaa Restaurant, Bandra West, W, Maharashtra 400050
Contact No	080801 77000
Website	https://www.kapiva.in/

Founders

After knowing what the company is about, let us know in detail about its founders. Ameve Sharma and Shrey Badhani are the co-founders of the company. Ameve Sharma is the grandson of Late Ram Dayal Joshi, the founder of the Baidyanath Group. He is the President, and his father, Ram Narayan Sharma, is the current managing director. Ameve has completed his Bachelors in Economics from New York University and worked as a consultant at McKinsey & Company.

Shrey Badhani has completed his bachelor’s in economics and history from St. Xavier’s college, Mumbai, and his master’s in economics from the University of Cambridge. Sherry specializes in sales and marketing and handles the marketing operations relating to the online and offline stores of Kapiva. Previously, he has worked as a consultor in Parthenon and Bain & Co and as a PE investor with Bain Capital.

Logo Concept:

The main aim behind the company’s existence is to create awareness and insist the public include Ayurvedic products in their daily lives. It emphasizes improving, balancing, and expanding the life expectancy of the people through rich nutritional products and proper guidance.

It focuses on reducing the complexities of Ayurveda and promoting its benefits with modern scientific methods for the youngsters. The company’s logo is the unique letter K in black and white with the full brand name Kapiva engraved inside it. It also has a tagline saying, “Your simple guide to everyday Ayurveda.”

Mission :

Ayurveda believes that the world constitutes five essential elements: air, water, fire, space, and earth. Vata, pitta, and Kapha are the three Dosha rising from the above elements. Vata, also known as ether, denotes the slim, creative, energetic, anxious, highly sensitive, and have poor circulation.

Kapha or Kuffa Dosha is in people who are caring, patient, happy, romantic, and have breathing issues, slow metabolism, and weight gain problems. Pitta Dosha radiates intelligence, self-learning, leadership, and self-determination traits. Such people are sensitive to heat, impatient, prone to conflicts, and get moody when hungry.

Birth Story :

Indian traditions, culture, and herbs have been of great advantage to the nation’s progress. Ayurveda is popular in national and international countries and treats various small and critical diseases. It believes that healthy and nutritious food is like medicine that contributes to a strong body. It is sad to note that the awareness of the benefits of Ayurvedic products is lesser in India than in international countries.

• It is a misconception that consuming Ayurvedic products requires a strict routine and is time-consuming.
• In reality, the nutritional value of Ayurvedic products is much higher than the bitter medicines that we all consume.
• The company is aware of the fast-forward lifestyle.
• Hence it offers healthy, easy-to-use, and tasty products for its customers.
• The Kapiva Gummies are available in a chewable medicine form that is easy to take at any time and anywhere.

Product Range:

Kapiva sells its products through more than 6000 offline outlets all over India. It also has online reach on e-commerce sites like 1mg, Amazon, GOQii, Flipkart, Smitten, Big Basket, and Pharmeasy. The company brings the best organic fruits, vegetables, herbs, and spices with modern scientific systems.

Its products for hair, skin, digestion, immunity, detox, diabetes, blood pressure, strength, De-Stress, kidney stone, memory boosting, and sexual wellness. The company has the best research and development team that handles consumer-friendly packaging and supplier networks.

• It offers products like Tea, Gels, Ghee, Capsules, Juices, Slim Shakes, Resins, Gummies, Chyawanprash, Honey, Oil, and Vegan Protein.
• It also sells Jam, Combos, Breakfast Mix, Effervescent Powders, and Green Super Foods.
• The company uses a wide variety of natural ingredients like Amla, Ajwain, Bahera, Aloe Vera, Bhringraj, Arjun, Ashwagandha, Biotin, Garlic, Brahmi, Cinnamon, and Castor Seeds.
• It also uses Boswellia, Garcinia, Chicory Roots, Curcumin, Boswellia, Erand Mool, Giloy, Green Tea, Jamun Seeds, Karela, Lemongrass, Kesar, Turmeric, Wheatgrass, and Apple Cider Vinegar.

Investors:

Any business needs a competent advisory committee and long-term investors to keep running successfully. The advice, guidance, and experience of its parent company Baidyanath are essential growth factors. In January 2019, Fireside Ventures, Mohandas Pai Family Office invested USD 2.5 million during the Angel funding of the business.

Competitors:

Similarly, in April 2020, Jetty Ventures, Fireside Ventures, and Marico Family Office collectively invested a total sum of Rs 13.5 crores during the bridge round. Giants like Dabur, Himalaya, and Patanjali are the best competitors of the company. Recently, Bollywood actress Malaika Arora has invested in the company and has become the brand ambassador of the company.

Growth:

Kapiva follows a direct-to-consumer business model by selling its products on its official website, various e-commerce platforms, and more than 6000 general & modern trade outlets. In the future, it aims to expand its offline stores by opening more than 4000 outlets in 12 cities of the country.

Target market:

• It caters to the people living in the metropolitan cities and age groups ranging from 20 years to 40 years.
• The company started its business by selling herbal juices only in the online stores and earning Rs 3 crore in one month. 
• After becoming successful in its home country, it started establishing its place in the international market.
• Currently, it is successfully operating in the US and plans to expand its business in Canada and other European countries.
• To date, the company has a business worth Rs 300 billion and aims to achieve an estimated target of Rs 711 billion by 2024.

Awards & Recognition:

Since its birth in 2016, the company has reached great heights and fulfilled all the goals it has set every year. In 2020, it received the Emerging Consumer Brand of the Year by The Economic Times. The co-founders Ameve Sharma and Shrey Badhani have also bagged the Emerging Entrepreneurs of the Year Award in the Healthcare category.

To date, Kapiva is “India’s 1st Modern Ayurvedic Nutrition Brand.” It aims to launch innovative products, build digital communication channels, and increase supply and distribution networks in the future. It also visions focusing on consumer preferences by expanding its general trade and modern trade outlets.

FAQ’s :

What is Kapiva?

It is an Ayurvedic company that incorporates the goodness of Ayurveda with modern scientific medical practices.

Who is/are the founders of Kapiva?

Ameve Sharma and Shrey Badhani are the co-founders of Kapiva.

Is Kapiva an Indian company, and when did it start operating?

It is an Indian company that came into existence in 2016, operating from its headquarters in Mumbai.

What is the tagline/principal of the company?

It follows the principle of prioritizing consumer health and has a tagline: “Your simple guide to everyday Ayurveda.”

Which companies are the competitors of Kapiva?

Companies like Dabur, Himalaya, and Patanjali are the biggest competitors of it.

What awards and recognition have Kapiva recently achieved?

It has received the Emerging Consumer Brand of the Year by The Economic Times.

Is Kapiva an ayurvedic brand?

It was launched in 2016 as a modern Ayurvedic nutrition brand focused on bringing selectively sourced, Ayurveda-inspired, natural foods to modern-day consumers.

Why Kapiva?

Kapiva Period Care Juice has a blend of potent ayurvedic herbs that help in regulating and restoring the natural menstrual cycle, unlike artificial hormonal pills that have harsh side effects in the long run. It takes around 3 menstrual cycles or 3 months to get regular periods back.

How do you take Kapiva Diafree juice?

1. Measure 30 ML Dia Free Juice.
2. Add 30 ML of water.
3. Consume twice a day.

Is Kapiva Ayurveda good?

It is pure, trustworthy, proven, and supports a balanced lifestyle principle. Its systematic approach is sustainable and will give you effective long-run results.

What is Kapiva juice?

Our Get Slim Ayurvedic juice is a direct extraction of flax seeds and Castor which are age-old medicinal herbs used since pre-civilization aiding in weight loss and many other benefits. Consumption of this slim juice is good for stomach upsets, constipation, and clearing out your digestive system Brand Kapiva.

Who is the owner of Kapiva?

Ameve Sharma – Founder

Does Kapiva help in weight loss?

This is an excellent product and it has helped me lose the weight I thought was not possible without exercise. Kapiva is committed to bringing you juice that is free of any added colors or flavors. I love to recommend this product to everybody who wants to lose weight.

Is Kapiva certified?

Kapiva Giloy Juice is GMP certified and FSSAI approved, which makes it super safe to consume.

Can we take Kapiva slim juice during periods?

CONSUMPTION INSTRUCTIONS: Before consuming, please shake the bottle and dilute 30ml of Period Care Juice in a glass of water. Drink this juice twice daily, after meals. Kapiva Period Care Juice is suitable for women between 15 to 45 years of age.

What does Kapiva mean?

It is a functional foods brand focused on bringing selectively sourced, natural foods to Indian consumers. Backed by the iconic Baidyanath group, we help bring the wisdom of India’s ancient food traditions to modern-day consumers.

Is Kapiva and baidyanath same?

Kapiva Ayurveda, a subsidiary of India’s leading Ayurveda company, Shree Baidyanath Ayurveda Bhawan, is eying Rs. 100 crore turnover by 2020 as it plans to expand its presence in India and diversify its product portfolio.

Conclusion:

It maintains the authenticity of the ancient Ayurvedic system by curating the products with fresh, pure, and unadulterated ingredients. The company believes in conserving nature by using the right ingredients at the right time and in adequate quantity.

It has an excellent presence in the online and offline market. So, try Kapiva today if you like to treat your diseases naturally and wish to switch toward Ayurvedic medical practice.