Instagram is currently experimenting with different versions of this feature, including varying archival times. Creators involved in the test will receive a notification when they go to publish a reel. Instagram has not provided further comments on the tests, with a Meta spokesperson stating they are always exploring new ways for creators to express themselves.
After the introduction of Instagram Reels, people dubbed the feature as IG’s attempt to mirror and one-up TikTok. Besides the layout and theme, its algorithm also resonated with the banned app in India. It was evident that Meta was trying to mimic the secrets of TikTok’s success through its own version. On the same line, the “Following Tab” feature is another instance of this tactic. Ideally, it was inspired by the “For You” feed on the latter app. Both these options algorithmically recommend short-form videos that users love.
The feature, which has been spotted in the wild among select creators, evolved from an earlier test of something called “Experiment mode,” which was first uncovered by reverse engineer Alessandro Paluzzi back in April. Similar to these new trial reels, Experiment mode has also allowed creators to post reels that would only be shown to non-followers.In a screenshot posted by Paluzzi, Instagram indicated that even though the reel won’t be visible on their profile, followers could still see the reel if someone shares it directly with them.
It also notes that the reel will be archived after 24 hours if the creator chooses not to share it publicly.In the current tests, however, Instagram is experimenting with various iterations of the feature which may include different lengths of time before the reel is archived. Based on these learnings, the final version of the feature — assuming it launches publicly — could still change. Creators will know if they’re a part of the test as they’ll see a notification introducing them to the feature when they go to publish a reel.
The social network is developing the feature as creators have said their reach has been negatively impacted by the app’s algorithm, leading to complaints. Trial reels could potentially help those creators build a larger following by giving them room to experiment with what works and what does not.
Trial reels are being tested globally with select creators that have a professional account and access to the feature is not gated by number of followers or other metrics. On the same line, the “Following Tab” feature is another instance of this tactic. Ideally, it was inspired by the “For You” feed on the latter app. Both these options algorithmically recommend short-form videos that users love.
In a statement to TechCrunch, Meta said, “We’re always exploring different ways for creators to express themselves on Instagram, but nothing to share at the moment.
“Meanwhile, Meta recently announced that it was providing a big boost to the ’Notes’ function on the Instagram app by adding support for likes, mentions and prompts. The Notes feature gained popularity since its launch around 18 months back and with the new updates Instagram is aiming to make the feature more interactive and a major part of the apps’ user experience.
