Finding an animated video production agency to create video content is not as easy as it seems at first glance. There are a lot of companies in the advertising market that promise high-quality and effective content. But in practice, not everyone turns out to be professional. There are a lot of pitfalls in video production, which most customers are not aware of.
The approval process, compliance with deadlines, music licenses, copyrights, consent to filming, and a host of other nuances spoil the lives of more marketers. To avoid trouble, check our advice on how to choose a video production company and pay attention to the details that speak of the contractor’s professionalism.
1. Team
The more narrow specialists work on the content, the better it will be. This is an axiom. Professional video production implies the presence of at least a few people on the team, including an animator, screenwriter, editor, producer, etc. Each specialist should have a good track record of successfully implementing projects. This is if we are talking about the simplest video. Complex projects will require the involvement of a large team led by a manager.
2. Specialization
Decide initially what video studio with what specialization you need. Contact the one that works on this profile. So, for example, if there are a lot of 3D graphics in future videos, it makes no sense to waste time on studios whose portfolio mainly includes 2D animation and vice versa. You need to choose an animated video production agency. It’s the same as choosing a doctor. If you have a toothache, you are more likely to see a dentist than a general practitioner.
3. Portfolio
The portfolio is the face of any studio. The higher the quality of work a company, does, the better. Each company in the field of video marketing has its own corporate identity. And it can be traced even in completely different subjects of commercials. If the style of the company is close to you, that’s half the battle. Pay attention to which of your colleagues or competitors the potential company has already worked with.
Check out the video production studio’s showreel or ask them to show you the best projects they’re proud of. Here, the question of whether the company had experience in your field of activity or close to it is also relevant. If a company has more than three hundred projects in its portfolio, previous experience specifically in your topic, is hardly essential since professionals will cope with any task.
4. Reviews
Talk to colleagues who have already worked with this contractor. Listen to reviews or read them on independent resources. If you find bad feedback about the company or, conversely, too many only good reviews, you should think about it.
5. Price
Specify the cost of work for your project. An experienced contractor will never do work for a suspiciously low price. As elsewhere, video production values and sells knowledge, experience, skills, and abilities that accumulate only over time. So too low a price will automatically indicate low qualifications.
6. Copyright
Specify how you are protected in the field of copyright for music or images (photos, videos, drawings, graphics, etc.) that will be used in your commercial. A conscientious contractor always works with license rights and transfers them to you. Otherwise, you may face blocking your video on the Internet (they always require a musical certificate with authorship, as well as documentary evidence of the purchase of copyright if you use someone else’s music, photos, and videos).
7. Expertise and Reliability
Pay attention to how competently the video production studio builds communication with you. To what extent are they ready to dive into the specifics of your field? Real professionals will offer the customer to fill out a brief, based on which they will discuss all the important details and offer their ideas if necessary.
8. Responsiveness
Already at the initial stages of communication, it is clear how important the client is to the company. The specialists, who value their reputation, are ready to instantly answer all the customer’s questions. If you have to wait a long time for an answer, most likely, it will be the same during the implementation of the project. Therefore, it is better to stay away from such specialists.
9. Creativity
Standard videos no longer surprise anyone, which is why creativity is especially appreciated in the field of video marketing. Pay attention to whether the contractor is ready to individually approach the task and try to make a high-quality video product using the best advertising types that fully meets your wishes.
10. Agreement
The company must enter into a formal agreement with the customer. In the contract, it is important to prescribe all the points, from prices and terms to the result that you expect. The contract protects, first of all, you as a customer, guaranteeing the transparency of relations.
Conclusion
Be very serious about selecting a production studio. Using the above tip to choose an animated video company, you will definitely find the right specialists. Experts will prepare for you a high-quality video that will ensure the success of your marketing campaign.
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