Inspiration
” Before Fuschia was founded, I was a part of Medico Marketing team of a pharmaceutical MNC. During my stint at Malaysia, I started exploring newer business avenues. What I realized was that there was a huge market for natural cosmetics in Southeast Asia. Surprisingly, more and more people were taking to the concept of green beauty. When I returned to India in 2013, I saw that there was a lot of audience for natural skincare here as well. After analyzing the skincare market, I realized that most of the cosmetic brands were fraught with harsh chemicals and unfortunately people were unaware of this fact.
People here in India are definitely attracted to the idea of natural skincare but they really don’t delve into it. I along with my co-founders, a team of medicos, then founded Fuschia. We decided to make people actually aware of the ingredients they were feeding their skin rather than just going by the labels of natural or herbal and stuff like that. It doesn’t end there, every time we receive feedback from our customers whose skin has been transformed by our products, this immensely inspires us to keep up our much-appreciated work and keeps up going” Explains Mr. Mohit Bhatia Co-Founder of Fuschia .
Biography
Well, when we talk of Fuschia, it is a brainchild of a team of three founders coming from different backgrounds and each of us needs a mention here. Being an entrepreneur is like being an artist, you conceive an idea, you conceptualize it and bring it into a form. I, Dr. Mohit Bhatia began my career in Medico-marketing & Clinical Research of International Pharmaceutical MNCs. Generating new ideas and how to market them is my forte. Dr. Harsimran, a practicing ophthalmologist, has taken care of the creative front, be it bringing in new products or their designing or packaging. She has given Fuschia the look it carries. Paras, an engineering post-graduate looks into the day to day operations and marketing part. Fuschia would not be complete without any one of us.
Write-up
Fuschia was born out of its parent company Vkare BioSciences in 2013. Since its inception, Fuschia is consistently evolving and has established itself as a brand dedicated to natural, handmade skincare products.
From natural ingredients to a manufacturing process, from unique packaging styles to eco-friendly policies, Fuschia stands apart from most of the conventional cosmetic brands. We stand against animal cruelty, so no Fuschia product is tested on animals.
At Fuschia we strive to reach out to all those who want to go all natural and eco-friendly, with our range. Our constant efforts to provide our customers the best for their skin and at the same time contributing towards saving our ecosystem makes our products a little pricier but still affordable for those who really care.
It is not easy to sell a new skincare brand in a price competitive market like ours. In the Indian market, majority customers have an affinity to either existing big names in the industry or to the most price competitive brand in the competition. Our survival mantra is our ‘QUALITY’ & “Distinct Product Variants” and these are things we have never compromised on. Despite the challenges, what keeps us going is the ever-increasing love and trust of our customers. Fuschia truly aligns with the spirit of its parent company: “For we really care…”
How did the idea come to start? What are the unique key features/services?
We started off as a team of doctors with an inclination towards skincare in a natural way. Having studied the never ending market of skincare products in India and abroad we realized that most of the labels were fraught with harsh chemicals. To our surprise, the majority of customers were more or less unaware of the ingredients they were feeding their skin. However, of late many global brands have come up with the idea of natural skincare, though the idea of chemical free skincare has been widely accepted by our Indian customer base ‘natural skincare’ still remains a blanket term for many. The ever-growing demand for an existing confusion about ‘natural skincare’ has been strategically exploited by a lot of labels. Just adding the label of Natural / Herbal / Ayurvedic doesn’t make it so, the ingredient list is what will decide the fact. Looking at the scenario, we decided to promote ‘natural skincare’ as products essentially free of SLS, Parabens, Phthalates, Mineral oils, Synthetic colors & fragrances and hence the inception of ‘FUSCHIA’.
‘Fuschia’ was born out of its parent company Vkare BioSciences in 2013. Three years and Fuschia has been consistently evolving and has established itself as a brand dedicated to natural, handmade skincare products. We started with natural, handmade soaps and today we have a range of skincare including Creams, Intense Moisturizers, Face & Body Scrubs, Bath Salts, Face Masks, Face Gels, Face Washes Body Washes, Mud Masks, Serums, Face & Body Mists, Facial Toner, Make Up Remover and Cleopatra’s Secret Body Bath.
We have kept our manufacturing process ‘Handmade’. So our production batches are small and this also ensures that our products reach our valuable customers in their freshest form. Our constant efforts to provide our customers the best for their skin and at the same time contributing towards saving our ecosystem from harsh chemicals make our products a little pricier but still affordable as compared to the global brands.
Fuschia truly aligns with the spirit of its parent company: “For we really care…”
Funding status & monetization model
We are a self-funded, bootstrapped organization. We work under the following models:
- E-retail channel: Brand Fuschia is available at more than 100 e-commerce portals which supply all across India. We also have our own e-commerce store with pan-India coverage.
- Collaboration with subscription boxes is another distribution channel that we have tapped.
- Retail stores and modern trade is another forte we are trying to venture into.
Traction details, future plans, and marketing plans
- Since our launch in 2013, we have been growing at a rate exceeding 100% YoY and are seeing more than 50% of our sales being generated from repeat customers. We are already recognized by Indian e-Retail Awards 2016 where we won the award for being the brand with outstanding e-Retail Performance in Beauty and Personal Care Segment.
- We are in a continuous phase of expansion in our product range and have plans to bring in various new categories in the coming few months.
- Our future plans are to have Exclusive Brand Outlets and Franchisee in coming years across India.
Challenges faced since inception
Being a team of medicos, manufacturing skin care products was not our forte. It was a challenge researching on the production of such a range. With great efforts and a lot of technical support from people associated with the field, we started off with this humongous task of making ‘Fuschia’. Since our launch, we have had limited financial resources and with no investors, we stuck to being bootstrapped. It was not an easy job to sell a new skincare brand in this very competitive market and to the customers with ample knowledge and affinity to the existing big names in the industry. When it came to marketing and promotion of the brand, paucity of funds once again stood in the way.
“Our presence was solely online initially and the dynamics of the online market, ever-changing rulings, and guidelines on selling of skin care products were a big hurdle. As we had no physical presence in the form of stores and outlets this made things worse for us and we did face a big dip. Last but not the least, we were trying to compete with the leading brands in the industry knowing the fact that we couldn’t beat their presence, pricing, and popularity. The only thing we had to offer all through was the ‘QUALITY’ & “Distinct Product Variants” and these are things we have never compromised on. Despite the challenges, what kept us going was the increasing love and trust we won from our customers and that did the marketing for us. Our consistent quality has brought us where we are today” Says Mr. Mohit Bhatia.
Our Website Details and Contact Address :
Facebook.com – fuschia.vkare
Twitter – vkare4u
Instagram – fuschiavkare
Roposo – fuschiabyvkare
Address : C-8/9, Krishna Nagar, Delhi – 110051
+91-11-47527871 ; info@vkarebiosciences.com
Contact: Dr .Mohit Bhatia (dr.mohit@vkarebiosciences.com )
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