Flipkart : Case Study, Company Profile, Competitors, and Many More

The emission of the COVID19 pandemic has prompted numerous repercussions in different ventures across the world, from schooling, wellbeing, retail, transport to the travel industry. However when we put in center the area of Internet business, we understand the effect of the lockdown has been generally great for this industry specifically just as for the ones that are associated with it, be it straightforwardly or by implication, opening up a road of possible open doors for the flourishing area.Flipkart

 While the pandemic has toppled basically every part of our lives, the dependence of the clients on internet shopping has raised ten times now when it’s as of now not simply a choice and to a greater degree a need. In the midst of the Coronavirus, a peculiar number of customers have shifted towards internet shopping as a favored option as far as accessibility, comfort, and wellbeing factor.

One noticeable web based business firm that has continuously prospered further in the midst of this pandemic is Flipkart. Beginning in 2007 as a web-based book shop kept to a two-room condo in Koramangala, Bengaluru, the help has now extended as perhaps the greatest organization in India, turning into a rousing illustration of the extent of achievement held by Indian new businesses.

About :

“We were not contemplating numbers then, at that point, yet we realized something important can be worked out of internet business.”– Binny Bansal and Sachin Bansal, the authors of Flipkart.

It is among India’s predominant web based business stages. It was begun in October 2007 with its central command dwelling in Bengaluru. Established by Sachin Bansal and Binny Bansal, the internet based endeavor had at first started as a web-based book shop yet as the association’s notoriety heightened, it developed and extended its exercises.

The stage began selling an assortment of different items like music, cell phones, just as films. With online business continuously upsetting the universe of retail and accumulating its energy in India, Flipkart extended at a quick speed consistently enhancing different new thing classifications in its assortment.

As of now, the organization works with north of 80 million+ items across the scope of more than 80 classes from cell phones and embellishments, PCs, PCs, books and digital books, home machines, electronic products, garments and adornments, sports and wellness, child care, games, and toys, gems, footwear, etc.

In the period of November 2020, according to Walmart, Flipkart enlisted a record number of month to month dynamic clients. To determine brief conveyance to its client base, the firm by and by contracts more than 1 million square feet of room in different regions which incorporate Mumbai, Hyderabad, Bengaluru, Lucknow, Ahmedabad, and so on

About Founder’s of Flipkart:

Sachin and Binny were both concentrating on B. Tech at IIT Delhi in 2005. Throughout the mid year break, most understudies returned home, however Sachin and Binny were stuck nearby in light of the fact that they didn’t complete their ventures on schedule. The two met interestingly while chipping away at their separate undertakings in a similar lab.

On a side note, Binny had one of his most beneficial summers, as he met the two his future colleague Sachin and his life accomplice Trisha at a similar lab, however He knew nothing about it at that point.

Sachin and Binny just became companions. They went to Bangalore for work after graduation, alongside a few different understudies from their school. At that point, Sachin was utilized by Techspan, while Binny was utilized by Sarnoff. Sachin began working for Amazon in 2006, and Binny went along with him soon thereafter.

FLIPKART – MISSION AND VISION

FLIPKART’S CENTRAL GOAL is “to give great client experience.”

FLIPKART’S VISION by and by is “to become Amazon of India.”

FLIPKART – NAME, SLOGAN, LOGO

The organizers, Sachin Bansal and Binny Bansal needed a name that could talk past books. Besides, they additionally needed to name their organization so that it would be reasonable for a wide scope of item classifications that could likewise be extended later on. Flipkart signifies ‘flipping things into shopping kart’.

Flipkart Plan of Action:

Including in excess of 150 million items in 80 classifications, Flipkart remains as one of the predominant online business organizations in the country.

The stage takes via online media stages like Twitter, YouTube just as Instagram for advancing their things. Being a Business to Shopper model firm, it offers its clients the opportunity to choose their dealers and things from a broad combination of choices.

With the clients getting progressively dependent on internet shopping and the comfort it gives, the web-based retail area has a promising degree for additional extension in the future with Flipkart looking for full benefit of this change in their area’s approval.

One of the important USP of this stage is its estimating. The stage is known for offering marked items at pretty much prudent costs. Beside this component, clients are additionally offered charming advantages and limits. A few its extra advantages remember its money for conveyance (COD) highlight, its discount strategy just as its client assistance.

The stage works with an enormous classification of items going from regular machines to very good quality magnificence things. This has made the shopping experience pretty advantageous and faultless for its clients. There are additionally things that have been allocated the Flipkart Guaranteed item identification. This infers that they are surveyed and twofold checked to guarantee better security just as quality.

Here is a timetable of the progression of assets that assisted Flipkart with developing:

2010-11: The organization raised $20 million from Tiger Worldwide and started chats with American development value firm Broad Atlantic.

2012: It declared a $150 million subsidizing round drove by South Africa-based tech majors named Naspers. At this point Flipkart had a valuation of $1 billion, subsequently turning into a piece of the Unicorn startup club!

2013: The organization again raised an amount of $200 million from its current financial backers. One more $160 million was raised from Sofina, Morgan Stanley, Dragoneer and Vulcan capital. In this period, It had an expected valuation of almost $1.6 billion.

2014: It obtained Myntra for almost $280 million. It then, at that point, raised $210 million from DST Worldwide. The valuation was recorded at $2.6 billion.

2014: that very year Flipkart saw a $1 billion subsidizing round from GIC Singapore. Accordingly, the organization valuation shot up to $7 billion inside 90 days.

2014: In one more round, the organization raised as numerous as $700 million from flexible investments, for example, Steadview Capital, Greenoaks, sovereign abundance store Qatar Speculation Authority, T Rowe Cost. The valuation now remained at a gigantic $11 billion.

2015: It arrived at a milestone valuation at $15.5 billion. It again raised generally $700 million from its financial backers.

2016: Flipkart might want to fail to remember this year as the organization saw the first large markdown by a Shared Asset (Morgan Stanley). The valuation came down to $11 billion.

2016: It continued to get consistent markdowns by various common asset financial backers like T Rowe Value, Vanguard and Devotion.

2016: A Morgan Stanley Common Asset made a huge slice to the worth of its Flipkart shares. Therefore, the valuation saw a further drop to $5.6 billion.

2018: Walmart procured 77% stake in Flipkart for $16 billion.

Changing out on the money down installment (cod) choice

It was among the first significant web based business players in Quite a while to present the money down choice for its clients in 2010. There are many reasons regarding the reason why money down assumes a significant part in the web based business area.

Grants and acknowledgment (example of overcoming adversity of Flipkart)

The Monetary Times named him Business visionary of the Year for 2012-2013.

Originators appeared at #86 on Forbes’ India Rich Rundown, with a joined total assets of $1.3 billion.

Originators were chosen to Time magazine’s yearly rundown of the universes’ 100 most persuasive individuals in April 2016.

Flipkart’s subsidizing

Flipkart by and by remains at a valuation of $24.9 billion USD in the year 2020.

The organization’s essential venture had been mixed by the actual originators, which was a whole of 5,600 USD. Post this followed the speculation from Accel India and Tiger Worldwide among whom, Tiger Worldwide remaining parts a vital financial backer of the organization.

A couple of the vital financial backers of the stage incorporate eBay, Pivot Bank, Manhattan Adventure Accomplices, Naspers, and Softbank Vision Asset. The greatest defining moment for the stage was the point at which it got procured by Walmart in for $16 billion, with Walmart gaining a 77% stake in the organization.

As detailed by NDTV Devices 360, Flipkart’s latest financing was the $1.2 billion (generally Rs. 9,048 crores) it brought up in a new value round which was going by its greater part proprietor, the US internet business goliath Walmart. The newly gained assets will be put resources into two sections during the excess monetary year, the firm expressed.

The stage is currently in converses with raise essentially $3 billion from financial backers including SoftBank Gathering Corp. what’s more a few sovereign abundance assets, as of June 2021.

 It has raised $560.45 million from Walmart as a feature of the $1.2 billion round it declared in July.

 Flipkart – contenders

The help contends fundamentally with Amazon’s Indian auxiliary and the homegrown opponent Snapdeal. As of Walk 2017, Flipkart held a 39.5% piece of the pie of India’s web based business industry. It is fundamentally prevailing in the offer of attire (a place that was reinforced by its acquisitions of Myntra and Jabong.com), and was depicted as being “in a dead heat” with Amazon in the offer of gadgets and cell phones.

To show a portion of Flipkart’s rivals, they would be:

Etsy,Amazn,EBay,Alibaba,Myntra,Paytm,Snapdeal

Company Overview :

Conclusion:

When you examine the trajectory of India’s homegrown e-commerce behemoth Flipkart, you’ll notice that the company never lost faith in its investors and customers. Despite fierce rivalry from archrival Amazon, the corporation has remained successful despite numerous key leadership changes in recent years.

Walmart’s $16 billion investment has proven to be a watershed moment, even if it did result in the departure of co-founder Sachin Bansal. The Big Billion Days are outperforming their competition in terms of revenue.

E-commerce has become ingrained in our daily routines. Everyone should take an e-commerce marketing course because the sector offers so many work chances and so much business potential.

FAQ

Q. Who is the real owner of Flipkart?

A. It is an Indian e-commerce firm based in India and registered as a private limited company in Singapore. Sachin Bansal is the co-founder of Flipkart. Two Indian software engineers, Sachin and Binny Bansal witnessed the changing dynamics of technology and saw the value of E-commerce..

Q. How was Flipkart started?

A. It was founded by Sachin and Binny Bansal. Both IIT Delhi grads from 2005, were first introduced to the retail industry while working at Amazon. The two wanted to provide Indians with an internet store that was built in India, which led to the creation of Flipkart.

Q. Did Walmart buy Flipkart?

A. In May 2018, Walmart, the American retail conglomerate, purchased a 77 percent stake in Flipkart. Binny Bansal, Tencent, Microsoft, and Tiger Global will own the remaining 23%. With a 77 percent ownership worth $16 billion, the young entrepreneurs have become one of India’s most successful entrepreneurs.

Q. Which is better Amazon or Flipkart?

A. According to Survey, It is the most trusted, and Amazon offers a quality experience. 

Q. Why is Flipkart successful?

A. The platform began to sell a range of other products, including music, mobile phones, and movies. The company expanded at a rapid speed, continually adding numerous new item categories in its inventory as e-commerce rapidly revolutionized the world of retail and gained popularity in India.