Flam is an AI-powered fixed reality MR platform that has secured $4.5 million in a pre-series A round. The funding round had participation from its existing and new investors including SVQ, 9unicorns, Twin Ventures, Turbostart, angel investors, Alphatron Capital, and various family offices Solutions. The amount raised from this round will strengthen the platform and expand into the global market.
Entrackr reports, that the startup aims to expand its MR platform into North America, the MEMA region, and Europe. Founded by Shourya Agarwal, this startup aims to revolutionize the marketing landscape by offering an MR platform that can be accessed via phone cameras. The platform has worked with global brands including Netflix, Britannia, AJIO, Wargaming, Heeramandi, and HPP. Flam uses its MR technology to transform print, TV, and digital advertisements into engaging experiences for customers. The platform can be accessed on all Android and iOS mobile devices.
Image source: flamapp.ai
Flam uses an AI-enabled fixed reality MR that enables rapid creation and deployment of MR content. It also features the fastest image recognition and ground tracking with the help of its Artificial Intelligence algorithms. Flam claims that their technology is scalable and capable of serving millions of users. Turbostart’s CEO, Ganesh Ranju, one of the investors of this startup mentioned that Flam makes MR accessible to customers very effortlessly and eliminates the need for headsets, web AR, or any addition, making it accessible through simple linksfrom any social media including websites and offline channels.
Artificial intelligence has advanced interactions between brands and customers using AI algorithms and predictive analysis. AI continues to evolve and predict customer behavior while analyzing customer engagement to target a specific group of audience and use it for automating marketing. The Indian advertising market is predicted to grow a CAGR of 9.86% by 2025 to Rs 1.12 lakh crore. The investment will help Flam in strengthening its services and platform while offering greater value to its investors and customers.
Conclusion:
Flam is AI startup, that has launched an enterprise-ready, end-to-end MR platform and has secured $4.5 million in a pre-seed funding round. The funding round had participation from its existing and new investors including SVQ, 9unicorns, Twin Ventures, Turbostart, angel investors, Alphatron Capital, and various family offices. Solutions. The startup aims to expand its MR platform into North America, the MEMA region, and Europe. Founded by Shourya Agarwal, this startup aims to revolutionize the marketing landscape by offering an MR platform that can be accessed via phone cameras. The platform can be accessed on all Android and iOS mobile devices. Flam makes MR accessible to customers effortlessly and eliminates the need for headsets, web AR, or any addition, making it accessible through simple links from any social media including websites and offline channels. Artificial intelligence has advanced interactions between brands and customers using AI algorithms and predictive analysis. The amount raised from this round will strengthen the platform and expand into the global market.
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