Kazam is relatively new to the e-mobility industry and recently closed a Series A3 funding round of $8 million. The investment was spearheaded by Vertex Ventures Southeast Asia and India with the support of Avaana Capital, Alteria Capital, and other investors.
Full-Stack Platform
Kazam has a unique opportunity to address different stakeholders in the e-mobility value chain. Kazam has a user-friendly platform that offers the best OEM and fleet operator solutions. It helps to manage the charging infrastructure for electric vehicles while solving essential tasks in the field. The “charging in a box” solution is imperative for the company and its asset owners. It helps in the development of stable and reliable networks of charging points for EVs thus supporting the use of electric vehicles.
Remarkable Growth
Kazam has grown so much over the past year that one cannot help but sit up and take notice. The startup has seen its monthly transactions and EV kilometers fueled grow tenfold over the time of the article. Kazam supplies over 15 million EV kilometers monthly through its regional and international clients from the Global South region.
Localization Strategy of Kazam
The localization plan formulated by Kazam comprises modifications of the business model, marketing, and operations that the company will employ in Southeast Asian countries. Kazam does a detailed study of each country regarding the e-mobility environment. This involves the achievements of consumer insights, regulatory requirements, and emerging rivals. Charging solutions offered by the startup are flexible to ensure they are suitable for the local environment. For instance, it may provide different charging speeds or methods of payment that suit the market conditions.
It is important to engage with local companies, governments, and other industry stakeholders. Such alliances help to enter a new market, meet legal requirements, and expand the network. This is achieved through Kazam’s understanding that their communication, user interface, and customer support should be in local languages. Communication helps people trust what they are being offered and embrace change. It is important to adapt to the local market price structures and the price sensitivity in different economies. Kazam’s localization considers the heterogeneity of the Southeast Asia region and strives to provide an equally comfortable user experience across the countries.
Recent Partnerships
Kazam’s goal is to achieve a balance between considering profits and being conveniently affordable. The latest collaboration of Kazam with Google Maps boosts EV charging networks in India. Integration with navigation features for the location of EV charge points and information about the chargers themselves enhance the ease of using the products for customers.
Conclusion
The origins of Kazam go back to the COVID lockdown in 2020, aimed at a lack of charging stations for electric vehicles in India. Since then it has fulfilled its mission to provide fleet operators, logistic companies, e-commerce players, and automobile manufacturers with EV charging solutions. Kazam’s Series A3 funding is further affirmation of its mission to bring innovative electric transport to the market and make transport green and more effective.
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