Decathlon – Startup Story | Founder| Ceo | Funding | History | Competitors

Introduction:

Online transport has been delivered in Australia, Bangladesh, Belgium, Brazil, Bulgaria, Czech Republic, Chile, Colombia, Estonia, France, Germany, Greece, Hong Kong SAR, Hungary, India, Indonesia, Ireland, Israel, Italy, Japan, Mainland China, Mexico, Netherlands, Poland, Portugal, Philippines, Romania, Singapore, Spain, Taiwan, Turkey, United Kingdom, and lately, Egypt, Malaysia, Thailand, Vietnam, and elements of Canada (Ontario & Quebec).

In India, Decathlon merchandise can be bought at once via their shops, next to trade in India’s FDI coverage and popularity of Decathlon in February 2013. In addition to this, Decathlon merchandise also are to be had on-line via their on-line resellers.

About Decathlon :

Decathlon S.A. is a French wearing items store. With over 1,697 shops in 60 international locations and regions (2020), it’s miles the most important wearing items store withinside the world.

The business enterprise manages the studies, design, manufacturing, logistics and distribution of its merchandise in house; companions with worldwide providers; and markets their very own manufacturers at once to customers in Decathlon-branded big-field shops.

In overdue 2016, a web simplest transport carrier become delivered in Tunisia in training of the outlet in Tunis of its first keep. The first keep opened in November 2017 in Tunis City industrial middle in Tunis. A 2nd area opened in April 2018 withinside the united states located in La Marsa.

In February 2017, they opened the primary keep in Bogota, Colombia withinside the mall Parque La Colina. In July 2017, Decathlon entered the Philippine marketplace with a area at Festival Mall in Filinvest Corporate City, Alabang, Muntinlupa, and in Tiendesitas, Pasig. In August 2017, the business enterprise introduced it might open its first Canadian keep in Brossard, Quebec all through the spring of 2018. In November 2017, Decathlon entered the Indonesia marketplace.

Decathlon Founder & Team:

Founded via way of means of Michel Leclercq in 1976, Decathlon began out with a shop in Lille, France. Its maintaining business enterprise become previously referred to as Oxylane.

Decathlon History:

The business enterprise improved overseas a decade later: to Germany in 1986, Spain in 1992, Italy in 1993, Belgium in 1997, Portugal, the UK in 1999, Brazil in 2001, China in 2003, India in 2009, Turkey and Czech Republic in 2010, Taiwan in 2012, Hong Kong in 2013, Malaysia and Singapore in 2016, South Africa, Philippines and Indonesia in 2017 in South Korea and Australia in 2018, and Canada in 2019.

The business enterprise employs greater than 87,000 workforce from eighty one-of-a-kind nationalities.

The store shares a extensive variety of wearing items, from tennis rackets to superior scuba diving equipment, commonly in large, big-field superstores averaging four,000m2 in size. Decathlon Group markets its merchandise below greater than 20 manufacturers.

Its studies and improvement centers are placed throughout France, in which the business enterprise develops its product designs, registering as much as forty patents in step with yr. In January 2022, Decathlon named Ingka group’s leader virtual officer, Barbara Martin Coppola, as its new worldwide leader govt officer.

Decathlon Revenue:

Its fulfillment has substantially contributed to the decline of impartial shops in France, whilst the unfold of its very own manufacturers has triggered awesome problems for conventional manufacturers. 2008 become a document yr for the business enterprise because the logo Decathlon had crushed all its competition on 3 key points: margin, marketplace percentage, and maximum turnover in step with rectangular meter of retail space.

It is arguably the 0.33 at a worldwide level. A 2008 survey of 774 catchment regions on the request of the Ministry of Economy and Finance indicates that “for wearing items, Decathlon is dominant in 92.eight% of zones”. This dominant role has the impact of marginalizing its industrial competition, together with impartial shops.

Decathlon Funding & Investors:

• Decathlon Capital Partners has 2 portfolio exits. Their trendy portfolio go out become GCommerce on July 20, 2022. Decathlon Capital Partners received 1 business enterprise.
• Their trendy acquisition become Knot Standard on December 17, 2019.
• Decathlon Capital Partners has 2 funds, together with Decathlon Capital’s Fund IV.
• Decathlon Capital Partners has 1 strategic companions and customers.
• Decathlon Capital Partners lately partnered with Emtrain on August eight, 2017.
• Decathlon Capital Partners has 1 carrier company relationship.
• Decathlon Capital Partners has 2 crew members, together with modern-day Founder, Managing Director, John Borchers.

Decathlon Business Model:

Decathlon has a completely unique commercial enterprise model – they design, test, manufacture, and retail their very own manufacturers. Their studies and improvement crew employs seven hundred human beings that paintings meticulously on new merchandise and new designs of current merchandise. Every yr, the store churns out approximately 2,800 merchandise on an common.

Services Offered through Decathlon:

Decathlon is vertically integrated, designing and growing its very own merchandise and advertising below its greater than 20 manufacturers, with every recreation—and regularly sub-sports activities and sports activities groups—having their very own:

• Aptonia – Nutrition and Triathlon
• Artengo – Tennis and Squash
• B’Twin – Cycling
• Caperlan – Fishing
• Domyos – Fitness, Gym and Dance
• Forclaz – Trekking
• Kalenji – Running
• Kimjaly – Yoga
• Kipsta – Team Sports
• KOROK – Field hockey
• Kuikma – Padel
• Nabaiji – Swimming
• Newfeel – Sport Walking
• Offload – Rugby
• Quechua – Hiking and Camping
• Rockrider – Mountain Biking
• Sandever – Beach Tennis
• Simond – Mountaineering
• Solognac – Hunting
• Subea – Diving
• Tarmak – Basketball

Decathlon Awards & Recognition:

We are very proud to percentage with you that we gained and were nominated for a chain of awards in 2016-2017 for merchandise, created via way of means of our very own manufacturers, in addition to for our client centric services. To point out a few, we were a part of numerous award classes for biking with B’twin, tenting with Quechua and jogging with Kalenji.

We are very commemorated to percentage people with you and we’re searching ahead to a fair higher future, in which we can make certain we preserve you smiling, energetic and in particular in love with recreation!

Controversies About Decathlon:

Following the 2022 Russian invasion of Ukraine which commenced on February 24, many global, specially Western corporations pulled out of Russia. Decathlon alternatively introduced it’ll maintain its operations attracting considerable customer complaint and boycott.

On March 29, Decathlon introduced that it has ceased its operations and closed all its shops in Russia

Decathlon Competitors:

In 2009, Decathlon’s quarter opponents, Go Sport [fr] and Sport 2000 [fr], joined forces to installation a not unusualplace shopping centre in Switzerland, supposed to “pressurize maximum of the main global providers”, in line with François Neukirsh, Managing Director of Go Sport, withinside the newspaper Les Échos.

Otherwise, the business enterprise does now no longer have considerable opposition because of their precise audience in mass-marketplace retail. Intersport is likewise a primary competitor especially in European marketplace.

Latest News About Decathlon:

• Following the 2022 Russian invasion of Ukraine which commenced on February 24, many global, specially Western corporations pulled out of Russia. Decathlon has been criticized for now no longer pronouncing any cutting down of its operations, in contrast to maximum of its Western competition.
• On March 29, Decathlon introduced that it has ceased its operations and suspended the operation of all its shops in Russia. However, reviews in mid-June indicated that the shops are nevertheless in operation and can be temporally closed via way of means of the give up of the month till it turns into feasible to resume supplies.

Decathlon Future Plans:

Decathlon to open 60 shops in India over five yrs. The business enterprise has began out focused on B2C shops withinside the ultimate 365 days in India via way of means of constructing main presence withinside the southern region.

Decathlon merchandise to be to be had on Flipkart now. This will permit Decathlon attain out to Flipkart’s client base of over a hundred million together with customers from tier II towns and towns.

Some FAQs About Decathlon:

What is Decathlon vision?

“to sustainably make the delight and blessings of recreation available to the many”. SPORT FOR THE MANY !

Why is Decathlon a success?

Great prices, revolutionary product, enticing and green shops – the name of the game to Decathlon’s fulfillment isn’t always rocket science. However, the cappotential to execute these types of pretty sincere matters is tougher than it sounds –and this is why Decathlon is placing the tempo with regards to keep experience.

Is Decathlon a success in India?

With sales of Rs 1,278 crore for the yr to March 2018, Decathlon has additionally come to be India’s 2nd-biggest single-logo store after Xiaomi. It additionally made a income of Rs 33.eight lakh, the primary in India for the store that commenced operations withinside the united states approximately a decade ago.

What is the turnover of Decathlon?

For the yr 2019, the French business enterprise recorded a turnover of greater than 12 billion euros, that is two times the six billion euros that have been generated in 2010. However, the business enterprise recorded a mild decline in 2020, with a turnover of 11.four billion euros.

Is Decathlon larger than Nike?

The common Decathlon keep is likewise manner larger than a Nike or Puma keep. These shops promote over five,000 merchandise throughout eighty one-of-a-kind sports activities, and plenty of customers discover themselves trying to spend greater time of their shops, simply to wander around, experiment, and feature fun.

Is Decathlon a loss?

Decathlon overtook opponents Adidas, Puma, and Nike in sales withinside the 2018 economic yr. The logo additionally pronounced its first ever income in its decade withinside the united states totalling Rs 33.eight lakh. This become up from a internet lack of Rs 53.1 crore and sales of Rs 925 crore withinside the 2017 economic yr.

Conclusion:

Decathlon claims to comply with a strict coverage with regards to worker welfare and that each one contractors operating with Decathlon comply with the Human Responsibility in Production (HRP) system in all activities. The HRP designates the control gadget and assets applied via way of means of Decathlon relative to place of job situations at manufacturing webweb sites and with providers.

Since 2003, Decathlon has followed a social constitution of the Social and Environmental Responsibility World Forum concerning human rights, fitness and safety, recognize for the environment, corruption and control and communication.

Decathlon has, however, declined to reveal the names in their providers, and has been below scrutiny after reviews suggest that the business enterprise’s providers in Sri Lanka’s loose exchange zones violate the united states’s hard work laws.