We are discussing D2C Startup Palette Brands Secured Around $2 Million in its Pre-series A Round Led by Rockstud Capital:
A D2C startup, Palette Brands secured $2 million in a pre-series A funding round led by Rockstud Capital. The round saw participation from new and existing investors, including IPV and Dholakia ventures, as well as angel investors, such as Apurva Salapurnia and Anko Norden. The firm plans to use these fresh proceeds to scale up operations, enhance its platform, and expand its network.
The startup offers great product design and value, including a product that meets the total available market and customer needs. This D2C startup plans to use the fund to expand across the country and increase its exclusive brand. The amount can be used to enhance the technical aspects of the team and marketing.
The company has two brands, including Unbottle, which offers sustainable and reusable drinkware products. Another company brand is Totem, which offers accessories for Apple’s consumer base in India. The startup plans to launch another cookware brand, Ember, which will focus on building non-toxic products by taking Indian lifestyle and modern décor as inspiration. Palette Brands recently collaborated with Box Clever, a manufacturing company that develops captivating products and mainly works for market leaders in the USA.
The company mentioned that they will focus on the launch of Ember this year. The founder of Paltette Brands, Siddhart Gadodia, mentioned that the startup would launch Ember to offer a modern kitchen that aims to offer non-toxic cookware with non-stick properties. Godman Sachs’s report mentioned that the cohort of affluent customers will increase to 100 million by 2027 in India. The palette brand aims at this affluent consumer audience who wants products with great value and design.
Conclusion
Palette Brands is also known as white Inc. The startup recently secured a funding amount of $2 million in its pre-series A round. The round was led by Rockstud Capital and had participation from its new and existing investors, including IPV & Dholakia ventures and angel investors such as Apurva Salapurnia and Anko Norden. The firm plans to use these fresh proceeds to launch a new brand, scale up operations, enhance its platform, and expand its network. The palette brand aims at this affluent consumer audience who wants products with great value and design.
The startup will launch Ember to offer a modern kitchen that aims to offer non-toxic cookware with non-stick properties. The products include a mass premium segment with a huge total available market and customer needs. The startup plans to use the fund to expand nationwide and increase its exclusive brand. The startup will be launching a cookware brand, Ember, which will focus on building non-toxic products by using the Indian lifestyle and modern décor as inspiration. The company mentioned that they will focus on the launch of Ember this year.
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