MamaEarth is an internet-first brand that provides beauty and skin care products. The online platform offers baby care, skin, and body care products. The shares of Mamaearth increased by 15 percent during its intraday trading and reached an all-time high of Rs 528.9 per share on the BSE, following the increased investor interest and market engagement. Inc42 reported.
The parent company of Mamaearth, Honsasa Consumer previously reported a 28.7 percent YoY growth in revenue to Rs 1,920 crore during FY24. However, the net profit reached Rs 147 crore in the same duration. The cost of procurement takes up to 30 percent of the total expenses. The D2C startup expects a two-times increase in its revenue in the next few years. The company is focused on scaling its operations, advancing its technologies, and solidifying its position in the D2C market. The stock opened the trading session at Rs 460.2 and traded at 10.4 percent at 518 per share on the BSE, earlier this morning. Inc4 report mentioned that around 1.1 crore shares changed hands on the NSE and BSE today.
This D2C company exceeded its valuation of 2 billion USD following the jump in shares. The startup receives its revenue by selling personal and beauty care products. The financial sources provide Rs 19 crore making the overall income cross the Rs 573 crore mark in the first quarter of FY25. The company faces competition from other D2C brands in the same sector such as Plum, Khadi Naturals, Wow Skin Science, and more. The buying interest in stock increased after the National Company Law Tribunal, Chandigarh passed an order for the scheme of Merging Honsa Consumer with the two subsidiaries: Fusion Cosmeceutics Private Limited and Just4Kids Services Private Limited.
The data intelligence platform Traxcn reported that the startup raised around 89.4 million USD across multiple funding rounds since its inception, including $775k raised during its funding round from angel investors. The D2C consumer startup had an annual revenue of 189 million as of March 2023. The company has seven institutional investors including Sequoia Capital, Stellaris Venture Partners, and Sofina. The company is focused on developing its brand presence while expanding its services across India and globally.
Conclusion:
D2C consumer brand MamaEarth reported a 15 percent increase in its shares today while reaching a valuation of over 2 billion USD The fintech firm saw a 15 percent increase in its stakes following this announcement of the Chandigarh bench of the National Company Law Tribunal passed an order for merging of Honsa with its two subsidiaries. The startup is focused on scaling its operations and solidifying its position in the market. The online platform provides various personal and baby care services. The company offers an online platform to purchase the products through websites and offline retail stores. The development came just when the company saw a jump in buying stock with increased investor interest. The company competes with other platforms in the same segment including wow skin science.
