The parent company of Mamaearth, Honasa Consumer Limited released the financial results for Q1 FY25. MamaEarth is an online platform that provides baby care, haircare, skincare, and body care products. The startup showed a 17.6 percent increase in its QoQ revenue with a 33.3 percent increase in profit during FY22. The National Stock Exchange report mentioned that the operational revenue was around Rs 554 crore in the first quarter of FY25.
Honasa offers an online platform to provide its services with a seamless customer experience. The company previously posted a 28.7 percent YoY growth to Rs 1,920 crore in revenue during its financial year ending March 2024. The firm has a net profit of Rs 147 crore in the same duration. The cost of procurement takes up to 30 percent of the total expenses. These total expenses increased by 11.3 percent to Rs 157 crore in the first quarter of 2025. The employee benefits, marketing, legal, and other overheads made the overall expenses stand out at Rs 520 crore for the same period. This logistic company has clients including Peak XV partners and Sofia Ventures.
Entrackr mentioned in its report that the firm had a sizable profit in this quarter of FY25 compared to the same quarter for the previous financial year. This D2C company offers various beauty and personal care products to meet the market demand. The firm earns revenue through the fees raised through the sale of personal and beauty care products. The financial sources provide Rs 19 crore and make the total income to cross Rs 573 crore in the Q1 FY25. The company faces competition from other brands in the same segment such as Wow Skin Science, Plum, Khadi Naturals, and more.
The startup has raised around 89.4 million USD across seven funding rounds since its inception. The company also secured $775k in its funding round from angel investors in 2022. The data intelligence platform, Traxcn reported the post-money allotment valuation of the company at 1.02 billion USD for September 2022. Mamaearth had an annual revenue of 189 million as of March 2023. This Rs 40 crore marks the most profitable quarter for the startup since its public debut. The firm also mentioned a 71 percent gross margin for the same period.
Conclusion :
Honasa Consumer Limited, the parent company of MamaEarth announced a 33.3 percent increase in profit to Rs 40 crore and the operational revenue increased by 17.6% to Rs 554 crore in the first quarter of FY25. This personal and baby care service provider offers an online platform to order the products online and it also provides its products through offline retail stores.
The startup reported an 11.3 percent increase in its overall expenses to Rs 157 crore in the first quarter of FY25. The cost of procurement, advertising, employee benefits, and legal expenses increased the overall expenditure of the firm to Rs 520 crore in the same duration. The cost of procurement accounts for 30 percent of the overall expenditure.
