Arata is a D2C startup that offers multi-category beauty and haircare products. The company raised $4 million during its Series A funding round from Unilever Ventures. Loreal’s corporate Venture Capital fund BOLD and Skywalker Family Office also participated in the round. The startup plans to use these fresh proceeds to scale its operations, improve its innovation, enhance its quick-commerce platform, and develop its market presence while strengthening its position in the D2C market segment.
The firm also intends to invest in distribution across its websites and marketplaces. The investment will help them grow their services and offerings in India. The startup offers specialized hair care products customized after detailed consumer research. The brand provides vegan, natural, and cruelty-free beauty products. The firm also develops solutions to tackle hair-related problems like frizz. The brand has a product catalog including body wash, hair gel, shampoo, lip balms, skin care products, and more.
Arata has secured around 4.2 million USD across multiple funding rounds since its inception, including $554k raised during its angel funding round from Jannat Grill. The firm also received an investment of $1.46 million from Nikhil Kishorchandra Vora, Beeline Impex, and other investors in its series A funding round. The company manufactures personalized hair care solutions and other essentials such as conditioner, serum, dandruff treatment, and shampoo.
The hair care startup claims to have formulations powered by ingredients specifically made for Indian hair types 1, 2, and 3. The hair care brand uses safe, and nourishing natural ingredients in its hair and beauty care products. These solutions are scientifically tested and expert-formulated. This new investment will help the company strengthen its product services. Arata serves over 1.5 million customers per year through quick commerce platforms like Amazon, Zepto, Blinkit, and Flipkart.
The Delhi-based startup posted a three-times increase in its revenue to Rs 72 crore in the past year. The haircare startup sells its products via its website and stores. The brand also offers its products through other online websites such as Amazon.
The company plans to expand its distribution channel and categories. The Indian D2C market is expected to cross $100 billion in the next year. The investment came just after the D2C personal care market saw an increased investor interest. Arata faces competition from brands like WOW Skin Care and Mamaearth.
Conclusion :
Arata is an online hair care product-selling D2C startup that secured Rs 34 crore in its series A funding round. Unilever Ventures led the funding round with the participation of several investors including Skywalker Family Office and L’Oreal’s corporate venture capital fund BOLD. The company intends to use this fresh capital to scale up its operations, expand its distribution network across websites, improve consumer research, and enhance its platform for a better user experience.
The company offers its products via various quick-commerce platforms including Nykaa. The company provides clinically tested and personalized hair care products for Indian hair types. The services offered by the company include serum, shampoo, styling, dandruff treatment, and conditioner.
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