Wicked Gud is a D2C startup that offers an online platform focused on noodles and Pasta. The startup secured Rs 20 crore in its ongoing funding round led by Orios Venture Partners. The funding round saw the participation of several new and existing investors such as the Asiana Fund. These processing and sales of food products are the company’s primary sources of revenue. This D2C brand provides multi-category products including oats, noodles, pasta, and more.
The company plans to use this fresh capital to scale its distribution network, increase its brand presence, launch new products, enhance its platform, and strengthen its team. The startup provides a variety of healthy and indulgent food products. The company focuses on improving its existing portfolio while expanding its product development. Wicked Gud uses convection air drying and other advanced technologies for its manufacturing process. The company plans to expand its offerings and add Korean flavors to its instant cup noodle categories.
The startup offers its products through D2C websites, offline supplement stores, and other e-commerce and quick-commerce platforms. The company aims to strengthen its quick-commerce presence and launch new products. The startup reported a growth of five times in the last two years. Wicked Gud has secured over $3.59 million across five funding rounds since its inception, including the $250k raised from GetVantage during its funding round in June 2023. The startup aims to use this investment to expand its distribution network while developing a market presence in the Indian D2C market.
The Mumbai-based startup offers its products through its omnichannel distribution network. The firm has its products in around 2,000 retail outlets, Freshpik stores, Signature, and 400 reliance SMART bazaars. The startup focuses on a multi-channel mode of marketing. The data intelligence platform, tracxn mentioned that after this round the post-money allotment valuation of the firm is around 7.89 million USD.
Wicked Gud receives its investment from Mumbai Angels, Titan Capital, NB Ventures, and others. This investment highlights the investors’ trust in this Shilpa-Shetty-backed D2C food product brand. The development came when the D2C market saw a trend of celebrities backing up food startups with increased investor interest. The Internet-first brand of pasta and noodles products faces competition from other platforms in the same segment such as Nutrahelix, Moms Choice, and Short Foods.
Conclusion :
D2C food brand, Wicked Gud secured Rs 20 crore in its ongoing funding round from the Orios Venture Partners. The round saw the participation of other investors including Asiana Fund. The startup plans to use this investment to expand its product portfolio, improve its production capability, and increase its distribution network while strengthening its team.
The company aims to introduce Korean flavor in its instant cup noodles. The development came just after the D2C food market saw an increased investor interest. The food brand competes with other companies in the same market segment including Moms Choice. This investment will enable the firm to develop its quick-commerce presence.
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