Cureveda : Case Study, Company Profile, Founding Team, and Many More

Ayurveda is known as a pseudoscientific study involving the use of traditional medicines to cure various diseases. Ayurvedic practices are well-known in India and include therapies like yoga, massage, enemas, laxatives, medical oils, and special diets. It comprises eight ways in which you can detect disease. Nadi (pulse), Jihva (tongue), Mala (stool), Shabda (speech), Druk (vision), Sparsha (touch), Mootra (urine), and Aakruti (appearance).It has 47,000 plant species, 30% of the organic producers globally and is the 2nd largest exporter of herbal medicines. From this land of bio-diversity and abundance emerges Cureveda.

India is the 2nd largest exporter of herbal medicines in the world. It is a hub for 47000 plant species, 30% of which are organic herbs. The tropical climate and traditional practices are a boon for the growth of herbs and medicinal plants. Most of the country’s top-quality herbs get exported despite all the favourable conditions. To enhance the bio-diversity and Ayurvedic heritage of India, a homegrown herbal company came into existence. Let’s read on to discover about the made-in-India company called Cureveda.

WHAT IS CUREVEDA?

Cureveda is an Indian company that specializes in manufacturing dietary natural and herbal supplements. It provides standardized, clinically verified, and premium quality products to its health-conscious customers. It aims to create an Indian brand that fulfils all the expectations of any international herbal brand. The company combines the richness of traditional herbal knowledge with modern researches for a healthier lifestyle. Every product manufactured by the company goes through several clinical trials, metal toxicity testing, and accurate dosage measurements.

The company emphasizes curing diseases like obesity, arthritis, insomnia, diabetes, fatty liver, and sexual wellness. It also offers herbal medicines for immunity boosting, urinary infection, thyroid, piles, sugar levels, and uric acid control. The company has an expert team involving scientific personnel, doctors, and project managers that manage the authenticity of the products. It is a CTRI registered company and has also received the AYUSH tag and HPTLC testing certificate.

ABOUT THE FOUNDER (CUREVEDA):

Bhavna Anand Sharma is thirty-two years old entrepreneur and founder of Cureveda Company. She has spent her childhood in Chandigarh, and after completing high school, shifted to Delhi. She enrolled at the Shri Ram College of Commerce and secured a B.Com degree. Bhavna worked at the Standard Chartered assets management team and financial strategy consultant at Deloitte in Mumbai and Hyderabad. 

In 2008, she moved to London to pursue MSC in Accounting and Finance at the London School of Economics. After returning to India, she, along with her brother, decided to enter the healthcare sector. She handled the distribution rights of famous supplement companies like Nature’s Bounty, Solgar, and Osteo Bi-Flex. Then, she got married to Siddhesh Sharma, who is the president of the Baidyanath Group. So this is how they jointly decided to establish the herbal company Cureveda.

FOUNDATION OF THE COMPANY (CUREVEDA):

In 2014, Bhavna Anand Sharma and her husband Siddhesh Sharma decided to launch an online Indian herbal company. The organic company has its headquarters in Nagpur and is a subsidiary of the Baidyanath Group. Siddhesh Sharma is the president of Baidyanath Group and founder of Naturedge Beverages Pvt. Ltd. Baidyanath Group is a famous Indian pharmaceutical company specializing in Ayurvedic medicines existing since 1917. Siddhesh introduced his wife Bhavna to the world of herbs that helped her in developing a pharmaceutical company.

The journey of becoming a successful female entrepreneur and establishing Cureveda as a brand was not easy. Her qualifications and 11 years of experience in the field have helped her prove her capability. Before starting a herbal brand, Bhavna did comprehensive research for four to five years on the Indian medicinal system. She then decided to launch products that incorporate the features of both the traditional approach and modern science. 

After joining the Baidyanath family, she came into close contact with more than 20000 Ayurvedic doctors and visited various research and manufacturing institutes. She also studied traditional Hindi texts, developed innovation cells, and traveled to small and big cities to gather more expertise. She considers herself fortunate to receive the extensive support of her in-laws and her husband. It is only because of their encouragement that today she is a role model for all the women who wish to have their own identity.

FEATURES OF CUREVEDA:

Cureveda promotes sustainable development and values environment conservation. It uses recyclable, odorless, non-porous, and non-leaching glass bottles. The packaging is also plastic-free, so it is easily reusable and bio-degradable. All the medicines have a colorless coating, 100% vegetarian formula, and zero side effects. The company also works with the farmers in Vidarbha and provides them with essential farming materials and technologies. It is a supplement company that emphasizes the efficacy, dosage, and safety of herb powdered formulas.

The online portal Cureveda, previously known as Climic, has a comprehensive team of 5000 registered doctors. The website allows the customers to consult with doctors regarding their medical conditions before purchasing the herbal products. The website also has various educational articles and videos for the customers who are new to the company. As Cureveda is a private company, all products are only available on the official website. The positive reviews from the clients and repeated demand for products are the driving force of the company’s success.

5. PRODUCTS IT OFFERS

Cureveda is a leading supplement brand operating internationally as Nature’s Bounty and domestically under Baidyanath Group. The company creates natural products carefully crafted for various discerning customers. The traditional herbs with modern research allow the company to stand out from all the herbal companies. All its products are 100% vegetarian, non-genetical, and free of gluten, flavor, color, and parabens. 

The company offers various categories like immunity support, general wellness, heart health, and child health. It also focuses on men, women, digestion, eye, liver, kidney, lungs, bones, joints, and hair & skin health. They have also received the ISO certified mark, GMP quality tag, and Non-GMO certificate. It also offers three types of remedies: herbal remedies, organic remedies, and nutritional remedies.

Cureveda’s two most-selling products include Cureveda Heart Elixir and Cureveda Pureprash. The Heart Elixier is a mixture of herbs like Arjuna, Manuka, Dhaniya, Vidang, Shatavari, Dhaiphool, Vidharikand, and Balapanchang. The bottle contains 15 servings and is available on the website for Rs. 400 approximately. The Cureveda Pureprash is a sugar-free herbal chyawanprash enriched with the benefits of Amla and Vitamin C. It also has Indian Gooseberry, 29 botanical herbs, and Zero artificial sugar. It is not for children below two years of age, and ten years can take half a teaspoon twice a day.

To add sweetness to the taste, they use natural jaggery, and it does not contain any artificial color, flavor, or sodium benzoate. It is essential to use the product within three months from manufacture and doesn’t have any side effects if taken with allopathic medicines. The doctors also advise the buyers to get adequate sleep, exercise regularly, and avoid smoking & alcohol consumption. All the bottles are packed in a biodegradable and leakage-free manner to preserve the product and conserve the environment. For more instructions and price details, refer to the product description on the website.

Cureveda Overview:

FUTURE DEVELOPMENTS OF CUREVEDA:

Currently, all the Cureveda products are only available from its official website. So, now the brand is focusing on selling its products in metro cities like Delhi, Chennai, Bengaluru, and Hyderabad. Siddhesh Sharma, with a competent team, has already set up more than 500 pharmacies in New Delhi and Mumbai. Bhavna also plans to start an individual Cureveda Channel for spreading awareness about the importance of herbs. The company is also partners with reputed companies like Apollo, Noble Pharmacy, and Holland Barrett. Customers can also purchase Cureveda products from Amazon, Flipkart, India mart, 1mg, and Apollo websites.

Faq’s related to Cureveda:

CONCLUSION:

Cureveda sells products under three categories like therapeutics, multivitamins, and beauty & wellness. The company distributes a one-month pack size as a sample to first-time users. It believes that offering small packs for merely a week is not enough to analyze the product effectiveness. Currently, the company sells more than 150 products every day and is one of the top 10000 websites in the world. Cureveda has also acquired the USDA organic certification from Ecocert to launch a premium Phytonutrients range.

aastha Mehta

Aastha Mehta is an experienced writer specializing in case studies for startups and listicles. With a keen understanding of entrepreneurial challenges, she crafts insightful, data-driven content that highlights startup success stories and trends. Her expertise lies in turning complex business concepts into engaging, digestible pieces that inform and inspire.