Crepdog Crew: Case Study, Company Profile, Founding Team, and Many More

Introduction

Crepdog Crew (CDC) is India’s premier platform for sneakers and streetwear, catering to enthusiasts seeking limited edition and high-demand products. The platform offers a curated selection of sought-after sneakers, including Air Jordans, Nike Dunks, and Yeezys, as well as streetwear from over 50 homegrown brands such as Balav, Farak, Kilogram, and Natty Garb.

CDC began as an Instagram page and has since evolved into a comprehensive online marketplace. Here we are discussing about Crepdog Crew Case Study, Company Profile, Founding Team, and Many More

Crepdog Crew – Company Highlights

Crepdog Crew – About

The leading sneaker reselling site in India, Crepdog Crew, was founded in 2019 by Anchit Kapil, Bharat Mehrotra, and Shaurya Kumar. A hypebeast’s dream come true, CrepDog Crew is a multiverse of the hottest shoes, carefully chosen streetwear items, and hype designs from around the globe! In addition to shoes, you can shop for streetwear, get your kicks cleaned, and even purchase sound sets at this one-stop store for the sneaker community, where prompt delivery and authenticity are assured.

Crepdog Crew – Industry

Crepdog Crew (CDC) has emerged as a game-changer in the streetwear industry, bridging the gap between global trends and local talent. By offering a curated collection of over 30 premium labels, including both established and emerging brands, CDC provides a diverse range of high-quality streetwear. Its innovative approach not only caters to fashion enthusiasts but also supports the growth of homegrown brands, solidifying its position as a pioneer in the Indian streetwear market.

Crepdog Crew – Founder and Team

In 20219, Anchit Kapil, Bharat Mehrotra and Shaurya Kumar established Crepdog Crew.

Crepdog Crew – Startup Story

India’s largest streetwear aggregator, Crepdog Crew (CDC), has raised an undisclosed amount in seed funding from prominent investors and industry veterans, including fashion designers Masaba Gupta and Nikhil Mehra, Pharmeasy co-founders Dharmil Seth and Siddharth Shah and chairman Yogesh Shukla, and angel investor and partner Capillary Ventures Ankit Solanki. Rahul Kayan is the director of SMIFS Ltd.

One of the industries in India that has grown quickest is the sneaker market. Investors have taken note of the fact that India’s sneaker market share is rising at a rate of 12 to 15 percent and is predicted to surpass the $6 billion global sneaker industry.

“The Indian sneaker business is truly going somewhere and CDC being a marketplace will continue to play a greater role by aiding resellers and meeting the wants of sneakerheads,” stated Yogesh Shukla, Chairman of PharmEasy. However, CDC’s selection and promotion of up-and-coming, brilliant designers on their online and in-store platforms offers them an advantage. Investing in this proposal is highly intriguing because to the unique blend of fashion and footwear.

The brand, which launched in 2019, has had annual growth of 350% and intends to increase its market share by adding more outlets throughout the nation. Today, Crepdog has over 6 lakh monthly visitors and ships more than 500 pairs of shoes a week to clients all over India, solidifying its position as the country’s go-to source for all things streetwear and sneakers while also operating as a lucrative multi-crore enterprise.

With a revenue of Rs 25 crore, Crepdog Crew was established in an attempt to obtain a pair of the highly sought-after Yeezys. Today, it stands as the most reputable sneaker and streetwear aggregator in the nation. Friends and co-founders Anchit Kapil, Bharat Mehrotra, and Shaurya Kumar saw a need in the industry and built a platform that is dependable for product authenticity and accessible for everyone.

Crepdog Crew – Mission and Vision

The brand’s goal is to make itself simply understood by the contemporary public and encourage them to respect authentic herbs free of preservatives and the health benefits of ayurvedic goods.

Crepdog Crew – Logo

Crepdog Crew – Business Model

Crepdog Crew has a two-pronged strategy to manage the footwear industry. D2C’s main source of income is online sales via their own website, which gives them control over profit margins, brand loyalty, and useful client information together with Strategic Patenaship. They work along with a few stores, such as Shoppers Stop and Lifestyle, to access offline audiences in addition to internet ones. With a multi-channel strategy, Crepdog Crew can serve both conventional brick-and-mortar customers and internet trend-setters.

Crepdog Crew – Revenue Model

The company’s revenue for FY22–23 was about Rs 200 crore, and for FY23–24, it has set an ambitious goal of Rs 500 crore.

Crepdog Crew – Products and Services

For those who love sneakers, Crepdog Crew is a carefully chosen sanctuary rather than simply another shoe store. They provide items that are functional as well as stylish, such as:

• Sneakers: They have a wide variety of sneakers to suit a variety of requirements and interests, from everyday wear to coveted limited editions.
• Slip-Ons: With their assortment of slip-ons composed of natural materials like wool and vegan leather, effortless style meets environmentally responsible comfort.
• Dress Shoes: A chic substitute for conventional leather alternatives, these well-groomed yet environmentally friendly dress shoes will enhance your appearance.
• Sandals: Ideal for outdoor activities and warm weather, these fashionable and cosy sandals let you walk on the wild side.

Crepdog Crew – Funding and Investors

Masaba Gupta, Nikhil Mehra, Yogesh Shukla, Ankit Solanki, Harminder Sahni, and five other people are among Crepdog Crew’s investors.

Crepdog Crew – Employees

About 100–200 people work there.

Crepdog Crew – Challenges Faced

Competition: With both long-standing companies and recent arrivals fighting for the same clientele, the Indian sneaker industry is becoming more and more crowded. It takes ongoing innovation and a laser-like focus on what makes Crepdog Crew unique to stand out in this crowded market.

Supply Chain Disruptions: It may be challenging to maintain constant product availability and manage consumer expectations when global difficulties like pandemics and geopolitical conflicts affect footwear manufacturing and distribution.

Counterfeiting: Fighting the problem of counterfeit shoes and preserving brand authenticity are ongoing challenges for the business. Crepdog Crew must constantly put strong verification procedures in place and instruct customers on how to recognise authentic items.

Crepdog Crew – Growth

In India, Crepdog Crew is becoming the go-to place for fashionistas and sneakerheads. They have a wide selection of items available on their online marketplace, “www.crepdogcrew.com”, which houses everything from the world’s most sought-after sneakers to the best designer brands in India.

Growing from an Instagram page to a website to a 6,000 square foot flagship store in New Delhi, CDC Experience is a testament to CDC’s growth since 2019. It features the largest collection of Indian streetwear designers, the largest sneaker wall in the country, a basketball court, a craft coffee café called Brisk, and even a burger shop. The second experience retail outlet from CDC is scheduled to debut in Mumbai in three months as part of 2023 plans.

Crepdog Crew – Competitors

E24seven, Contexio, and Banawati are the primary rivals.

Crepdog Crew – Future Plan

The firm places a strong emphasis on selecting and developing young talent in streetwear fashion. Presently, CDC distributes more than 40 streetwear labels on its website and just 20 brands at its flagship location.

FAQs

When was Crepdog Crew founded?

In 2019, Crepdog Crew was established.

Who is the founder of Crepdog Crew Corporation?

Crepdog Crew was founded by Anchit Kapil, Bharat Mehrotra and Shaurya Kumar

Who is the CEO of Crepdog Crew Corporation?

CEO is Anchit Kapil.

Who are the main competitors of Crepdog Crew?

E24seven, Contexio, and Banawati are the primary rivals.

Conclusion

Through innovation and an unwavering commitment to authenticity and sustainability, Crepdog Crew has navigated challenges like competition, supply chain disruptions, and counterfeiting to establish itself as a leader in the streetwear industry. Their dedication to nurturing local fashion talent has significantly shaped the evolution of streetwear in India, cementing their role as a cultural pioneer.

Looking ahead, Crepdog Crew’s future is poised for growth and impact. With plans for nationwide expansion and a steadfast focus on community, they are set to further redefine streetwear culture and inspire the next generation of tastemakers. As they firmly believe, “Streetwear and sneakers are a way of life, not just fashion statements.” Crepdog Crew is here to stay, leaving an indelible mark on the industry.

athulya V

Experienced digital marketer adept at developing and implementing strategies to enhance brand visibility and drive conversions. Proficient in SEO, SEM, social media with a keen eye for analyzing data and optimizing campaigns for maximum impact. Passionate about leveraging technology and creativity to deliver measurable results and exceed client expectations.