Kaatil is a condiments and sauces manufacturing company that got a fresh investment from Prajay Advisors, Shivaan Ghai, and Romil Ratra from Mumbai’s Graviss Group during its seed funding round. The funding round saw the participation of several new and existing investors including individual investors.
The startup plans to use these fresh proceeds to scale its operations, introduce new categories, improve its platform, enhance its product development, and develop its market presence.
website : https://www.kaatil.in/
The company plans to expand its national and international distribution channels in e-commerce platforms, quick-commerce, and offline retail stores while strengthening its brand presence in India. This is the first funding round of the startup since its inception. The firm aims to remove all the challenges of preservation, and chemicals, and provide healthy ingredients.
The startup offers a wide pipeline of products across multiple categories including hot ketchup, hot sauces, and chili oils from Indian Chillies. The company wants to establish an independent B2B supply subsidiary to meet the demands of hotels, cafes, and restaurants. Kaatil provides the finest Indian chilies at different heat levels. The company is known for its spicy flavors of hot sauces
The condiment brand was awarded the Great Taste Award 2024 from the Guild of Fine Foods, U.K. Entracktr reported. The brand claims to provide its products through its online website, retail stores, and other e-commerce platforms such as Amazon and Big Basket. The startup also offers its products in offline retail outlets across Hyderabad, Pune, and Mumbai.
The condiments and sauce brand faces competition from other companies in the same segment such as Nilons Enterprises and Heinz. The data intelligence platform, tracxn mentioned that Kaatil has around 114 active competitors. After this round, the startup may introduce new products and categories.
The company also sells its products through Amazon USA and has offline stores in New Zealand and Canada. The firm plans to expand its services across more parts of the world. The new investment will enable the company to increase its production capability and strengthen its position in the market. According to market researchers, the Indian cooking and spices market is expected to grow and expand with a CAGR of 15.7 percent. The development came after the Indian species sector saw increased investor interest.
Conclusion :
Kaatil is a hot sauce and condiments manufacturing company that successfully secured investment from Prajay Advisors in its seed funding round. This round saw the participation of Shivaani Ghai and Romil Ratra from Mumbai’s Graviss Group. The company aims to use this fresh capital to scale its operations, expand its product line and presence through various distribution channels like offline stores, and strengthen its distribution network.
The development came just after the Indian food and spices sector gained increased investor interest. The company claims to serve its products through online platforms and offline retail outlets across Mumbai, Hyderabad, and Pune. The startup offers multiple products including hot ketchup, hot sauces, and India Chillies-based Chilli Oils.
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