Enhancement and Aim of Newzo

Newzo, created by Grow India Martech Pvt Ltd, is the country’s first-of-its-kind news-sharing mobile app designed to empower those who produce content and consumers through an innovative “Share and Earn” model. With the intent of democratizing content sharing, the app encourages users to earn rewards just for interacting with the news. This one-of-a-kind strategy rewards users for staying informed and supplies content creators with a platform to reach a broader audience. 

In addition to Concept PR, Newzo has the specialized knowledge of the Konsole Group, a leading PR agency situated in Central India that has been operating for over 15 years in the areas of public relations, advertising, branding, and marketing. Involvement by The Konsole Group ensures that Newzo is enriched by a broad understanding of industry knowledge and best practices, increasing its chances for success. 

“Share and Earn” Model

The core of Newzo’s success is the “Share and Earn” model, which actively prompts users to engage in content sharing. Earning rewards for sharing news articles within their networks makes blockchain journalism an appealing avenue for individuals seeking part-time income, namely nano-influencers. This approach capitalizes on the energy of social sharing, allowing content creators to leverage a motivated user network that shares content for incentives, thereby increasing natural growth and extending reach. This direction not only strengthens visibility but also guarantees that content is seen by a highly involved audience, enhancing the effectiveness of each piece of shared content. 

Seed Funding from Concept PR

The seed funding received from Concept PR seems to be a huge achievement for Newzo. Furthermore, it is not only financing Newzo but also offering strategic support for the core team to help it flourish and succeed within the highly competitive field of mobile applications. Overall, this partnership combines Concept PR’s professional expertise in public relations, advertisement, branding, and marketing with Newzo’s way of sharing content. Concept PR’s involvement in Newzo is to help the platform grow faster as it provides the needed resources and knowledge to grow the platform and expand the customer base. The strategic partnership puts Newzo in a placement in the content-sharing and news-sharing company. 

Empowerment for Content Creators and Users

For content creators, Newzo is the chance to promote the created content to a highly interested audience and attract traffic to the content. The “Share and Earn” approach, allows the applications to be economically strong while allowing authors to spread their work and build engagement. Opportunities: For users, Newzo allows getting rewards while sharing news content in their existing profile or other social networks. They encourage users to be more informed and offer a means of gaining more income, if for a limited amount of time, specifically for nano and small influencers, and those seeking some extra earnings. 

Conclusion

The seed funding by Newzo from Concept PR Mumbai, the content-sharing app is poised to change the face of social sharing. Newzo has adopted the “Share and Earn” model, proper partnerships, and appropriate targeting of both content providers and consumers in India, which will eventually revolutionize the current media market. 

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Aiming to Turbocharge Digital Transformation Among Small Businesses in India, the Open Network for Digital Commerce (ONDC) has teamed up with Meta-the owner of Facebook and Instagram. When combined with Meta’s myriad of business and technical solution providers, this partnership will completely change the way small business operators participate in digital commerce through WhatsApp by creating conversational buyer-buyer experiences.

The first objective of this cooperation is to facilitate and instruct small business owners, so they can take the advantage for themselves. The partnership aims to build an ecosystem in which buyers and sellers can interact easily, through the popular WhatsApp messaging platform. It is believed that this will promote business development.

Business solution providers are becoming seller apps, a crucial element of this partnership. These apps will be bridges, bringing the shops they serve onto the ONDC network. This integration will open up a wealth of digital tools and resources to small businesses, enabling them to better compete in today’s high-tech world.

The partnership plans to upscale 500,000 Ministry of Micro, Small and Medium Enterprises (MSMEs) on a digital scale over the next two years toward achieving Digital Public Infrastructure. This bold program is aimed at leading small businesses through the digital era, creating growth and sustainability.

The Vice President of Meta India stated, ‘Our partnership with ONDC furthers the government’s vision for Digital Public Infrastructure (DPI). This complements our ongoing efforts to skill small businesses and fosters this rapid digital transformation story happening across the country.’

But this collaboration isn’t limited to providing a base; it is an ongoing strategy aimed at helping small firms through education and technological assistance. The goal is to help the smallest firms negotiate their way through this maze and fill in the gaps caused by digital divides.

Koshy, the CEO of ONDC, emphasized the transformative impact of the collaboration, stating, “Our partnership with Meta will not only digitally upskill these businesses but will also enable them to connect with a customer base far and wide.” The CEO’s words underscore the broader vision of the partnership: to arm small businesses with the weapons they need not only survive but succeed in today’s digital age.

With the digital world constantly changing, linkups such as ONDC and Meta have become vital in an open ecosystem of equal opportunity for small businesses. This collaboration will give small businesses easy access to digital resources, education and an enormous customer base. It promises to lead the small outfits right into the front lines of India’s New Digital Economy-a new pathway for sustainable growth in business.

Ankit Kataria

Engineer | Content Writer
Want to be a catalyst for a positive change in the world

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