The firm also intends to invest in distribution across its websites and marketplaces.  The investment will help them grow their services and offerings in India. The startup offers specialized hair care products customized after detailed consumer research. The brand provides vegan, natural, and cruelty-free beauty products. The firm also develops solutions to tackle hair-related problems like frizz. The brand has a product catalog including body wash, hair gel, shampoo, lip balms, skin care products, and more.

Arata has secured around 4.2 million USD across multiple funding rounds since its inception, including $554k raised during its angel funding round from Jannat Grill. The firm also received an investment of $1.46 million from Nikhil Kishorchandra Vora, Beeline Impex, and other investors in its series A funding round. The company manufactures personalized hair care solutions and other essentials such as conditioner, serum, dandruff treatment, and shampoo.

The hair care startup claims to have formulations powered by ingredients specifically made for Indian hair types 1, 2, and 3.  The hair care brand uses safe, and nourishing natural ingredients in its hair and beauty care products. These solutions are scientifically tested and expert-formulated. This new investment will help the company strengthen its product services. Arata serves over 1.5 million customers per year through quick commerce platforms like Amazon, Zepto, Blinkit, and Flipkart. 

The Delhi-based startup posted a three-times increase in its revenue to Rs 72 crore in the past year. The haircare startup sells its products via its website and stores. The brand also offers its products through other online websites such as Amazon.

The company plans to expand its distribution channel and categories. The Indian D2C market is expected to cross $100 billion in the next year. The investment came just after the D2C personal care market saw an increased investor interest. Arata faces competition from brands like WOW Skin Care and Mamaearth.

Conclusion :

Arata is an online hair care product-selling D2C startup that secured Rs 34 crore in its series A funding round. Unilever Ventures led the funding round with the participation of several investors including Skywalker Family Office and L’Oreal’s corporate venture capital fund BOLD. The company intends to use this fresh capital to scale up its operations, expand its distribution network across websites, improve consumer research, and enhance its platform for a better user experience.

The company offers its products via various quick-commerce platforms including Nykaa. The company provides clinically tested and personalized hair care products for Indian hair types. The services offered by the company include serum, shampoo, styling, dandruff treatment, and conditioner.

Niraj Kumar

Niraj Kumar is the Founder and CEO of Scoopearth, bringing over 13 years of experience across diverse domains, including journalism, content marketing, digital marketing, startup mentoring, and business coaching. His extensive background and leadership have made a significant impact in these areas, helping startups grow and succeed in a competitive landscape.

Reach us: niraj@scoopearth.com

Linkedin Profile:  https://www.linkedin.com/in/digitalnirajj/

www.scoopearth.com/

Entrackr mentioned in its reports that the firm also earned Rs 8.9 crore from its interest on gains bringing the total income to Rs 201.9 crore in FY24. The company has secured around $50.6 million across multiple funding rounds since its inception. This includes $721k raised during its series C funding round from Iswara Varaprasad Reddy, and other investors. The company also received $4.2 million from Paragon Partners, Dsp Hmk Holdings, and others during its series C funding round in April 2023. 

MCaffeine offers products including sheet masks, sunscreens, Serums, and more. This company claims to be India’s first Caffeine-infused personal care product manufacturer. The legal, marketing, hosting, and other things contributed to the expense. However, the advertising costs decreased by 11 percent and stood at Rs 106.17 crore in FY24. The cost of materials saw 12.5 percent increase to Rs 67.67 crore in the same duration. 

The firm’s total expenditure decreased by 6.8 percent to Rs 85.41 crore in this financial year.  The company offers its services through both online platforms and offline stores. The employee benefits also saw a 2.8 percent decrease and stood at Rs 38.54 crore for this fiscal year. MCaffeine has around 30 institutional investors including Amicus Capital Partners and RPSG Capital Ventures.

The Mumbai-based firm aims to improve its business model while offering organic beauty care solutions to strengthen its position in the personal care and beauty sector. The startup data intelligence platform, thekredible mentioned that the existing investor Amicus Capital is the largest external stakeholder of the firm with 12 percent of the firm’s stake owned. The employee benefits have increased compared to the last year. The EBITDA margin stood at -40.42 percent while the ROCE was around -240.19 percent. MCaffeine faces competition from other beauty care brands such as WOW Skin Science, Mamaearth, and The Good Glamm.

Conclusion :

MCaffeine posted a decrease in its revenue from operations by 6 percent to Rs 193 crore in FY24. Entrackr reported the development first. MCaffeine known for offering organic beauty care and personal care products, had recently recorded a significant decrease of 4.8 percent in its total expenses reaching Rs 287.3 crore for FY24. In addition to this, the company also provides products including moisturizers, face wash, and sheet masks from its online store. 

Sales of these beauty and personal care products form a major portion of the company’s revenues. The loss also increased by 6.8 percent and stood at Rs 85.41 crore for this fiscal year. The company plans to minimize its losses through cost-cutting measures. The company has secured over 50.6 million USD across multiple funding rounds since its inception.

Scoopearth Team

Scoopearth team comprises a group of highly skilled professionals with expertise in their niche.  These  Team members have extensive experience in understanding and researching in topics such as startups, technology, artificial intelligence, trending business news, Listicles and  Case Studies . To maintain the highest quality standards, all articles are Manually  reviewed and verified by Niraj Kumar and Deepika Khare, ensuring accuracy, authenticity, and reliability.

Note: You can reach us at support@scoopearth.com with any further queries.

Linkedin Page : https://www.linkedin.com/company/scoopearth-com/

www.scoopearth.com/

Entrackr mentioned in its report that the non-operating activities brought the total revenue to Rs 246.77 crore for this financial year. The company offers its services through its websites and e-commerce platforms like Amazon, Nykaa, and Flipkart.

The operating revenue for this financial year decreased by 9.5 percent and the sale of cosmetic products accounted for more than half of the total revenue from operations. However, the net loss saw a 38.9 percent decline compared to the last fiscal year and stood at Rs 130.25 crore in FY24. 

Wow Skin offers an online skin or personal care product and service platform. The company provides a customized and secure collection of multi-category beauty products and operates through four brands: WOW Life Science, WOW Skin Science, Nature Derma, and Body Cupid. The firm’s total expenditure decreased by 3.9 percent to Rs 377 crore in FY24. Marketing, costs accounted for over 28.6 percent of the total expenses to Rs 107.84 crore in the same duration. 

The cost of material took 25 percent of the total costs and decreased by 23 percent to Rs 94 crore. Employee benefits grew by 35 percent following the increase in workforce and stood at Rs 53.5 crore in the last financial year. The company’s total costs decreased to Rs 377 crore, which is 22.45 percent less compared to Rs 486 crore in FY23.

The beauty products and personal care offering D2C startup focuses on improving its brand presence while offering more innovative solutions, positioning it well in the global market. The EBITDA margin also improved and stood at -40.73 percent while the ROCE was reported to be around -48.45 percent in the same duration.

The startup data intelligence platform, the kredible mentioned that Chrys remained as the largest stakeholder of the firm with over 26 percent stake. The company faces competition with other online beauty and personal care brands such as MamaEarth, and Minimalist. 

Conclusion :

Wow Skin is a D2C beauty and personal care brand that reported a 9.5 percent increase in operational revenue to Rs 233.5 crore with a net loss of Rs 130.25 crore in FY24. This online platform offers various personal and beauty care products through its website and other online platforms like Amazon. 

The sales of its beauty products are the company’s primary source of revenue. The total expenditure of the firm decreased by 3.9 percent and crossed Rs 377 crore in the same duration. The market expenses accounted for 28.6 percent of the total expenses while the employee benefits increased by 35 percent to Rs 94 crore in FY24.  

Niraj Kumar

Niraj Kumar is the Founder and CEO of Scoopearth, bringing over 13 years of experience across diverse domains, including journalism, content marketing, digital marketing, startup mentoring, and business coaching. His extensive background and leadership have made a significant impact in these areas, helping startups grow and succeed in a competitive landscape.

Reach us: niraj@scoopearth.com

Linkedin Profile:  https://www.linkedin.com/in/digitalnirajj/

www.scoopearth.com/

Entrackr mentioned in its report that the firm also earns its income through royalties, support, and subscription services. The company operates in two models including marketplace and its brand lines like Good Vibes and Face Canada. The operating revenue for this financial year increased by 43% and the sale of beauty products accounted for around half of the total revenue from operations. However, the net loss also decreased by 46.09 percent compared to the last fiscal year and stood at Rs 124 crore in FY24. The startup earned Rs 45 crore from interest on investments increasing the total income to Rs 275 crore in the same duration.

Purplle offers an online platform for beauty products and services. The company provides a customized and secure collection of multi-category beauty products globally. The total expenditure of the firm increased by 15.18 percent to Rs 850 crore in FY24. Marketing, and business promotion account for 25 percent of the total expenses. This expense decreased to Rs 209 crore compared to the last fiscal year. Employee benefits grew by 12 percent following the increase in workforce. The material cost, information technology, secondary packaging, transportation, and other expenses pushed the total expenditure to Rs 850 crore in FY24.

The beauty products and accessories startup company focuses on improving its brand presence while offering more innovative solutions, positioning it well in the global market. The startup plans to minimize losses by reducing operating expenses and employee benefits. The employee benefit increased by 12 percent in FY24. The EBITDA margin also improved and stood at -12 percent while the ROCE was reported to be around -9.8 percent in the same duration. Purplle posted cash and bank balances of Rs 109 crore. The company faces competition with other online multi-category products offering platforms such as Nykaa and FAB BAG. 

Conclusion :

Purplle is a D2C beauty and cosmetic brand that reported a 43.16 percent increase in operational revenue to Rs 680 crore with a net loss of Rs 124 crore in FY24. This online platform offers various beauty products and accessories including perfumes, shower gels, moisturizers, dryers, and eyeliners. These advertisement and visibility services along with sales of its products are the company’s primary sources of revenue.

The total expenditure of the firm increased by 15.18 percent and crossed Rs 850 crore in the same duration. Marketing, business promotion, and other expenses account for 25 percent of the total expenses. The company offers a variety of solutions and products including face masks, foundation, lipstick cleansers, and moisturizers. Purplle competes with other e-commerce beauty platforms including Nykaa and more.

Scoopearth Team

Scoopearth team comprises a group of highly skilled professionals with expertise in their niche.  These  Team members have extensive experience in understanding and researching in topics such as startups, technology, artificial intelligence, trending business news, Listicles and  Case Studies . To maintain the highest quality standards, all articles are Manually  reviewed and verified by Niraj Kumar and Deepika Khare, ensuring accuracy, authenticity, and reliability.

Note: You can reach us at support@scoopearth.com with any further queries.

Linkedin Page : https://www.linkedin.com/company/scoopearth-com/

www.scoopearth.com/

Fresha’s Consumer Marketplace

Fresha is the leading online booking software for beauty businesses such as salons, barbershops, spas, and aesthetics clinics to help these businesses. They have developed a subscription-free business software with an in-built payment processing system to meet business needs. Fresha offers a marketplace for the end customer who can search, schedule, and pay for beauty and wellness services from local merchants. Fresha disrupts the market by directly connecting consumers to service providers, while at the same time availing growth opportunities to both parties. 

Data-Driven and Tailored Insights 

Fresha understands that data is the determinant of customized services. Getting insights into each transaction is a competitive edge. Using big data, machine learning can pick details of each client, travel bookings, payment patterns, and lifetime value. Through machine learning, Fresha can provide customized and personalized solutions to beauty and wellness professionals. Another improves the customer experience because, for instance, it can recommend treatments to recommend or even improve appointment bookings. 

Impressive Global and Transaction Value of Fresha

The Fresha platform has over 110,000 partners all over the world. They are particularly well-established in the United States, United Kingdom, Canada, Australia, New Zealand, and Europe. Fresha processes tens of millions of appointments per month in over 120 countries and customers spend over $35 billion in Gross Merchandise Value. Their role in shaping the global beauty and wellness industry cannot be overemphasized. 

Profitability and Continued Growth

With the help of J. P. Morgan, Fresha will be able to achieve the profitability that it has yet to attain. It seeks to transform the beauty and wellness sector through being data-driven with the help of technology. With a year-over-year gross merchandise value growth of 67% in 2023, Fresha is poised to expand even more. As they remain influential in the industry their performance is expected to be the same in 2024. 

Fresha’s implementation of machine learning (ML)

Fresha gathers much information from users of the platform, such as their preferences, booking trends, and payment history. Machine learning models utilize clean and standardized data and for that, Fresha employs advanced data cleansing and data preparation steps. These enable the recommender systems that recommend services that are most relevant to the user’s past activity. For instance, if the customer has often opted for face treatments like facials, she or he will be suggested such treatments as skincare or pretty much anything associated with the face.

Fresha adapts the selection for specific customers. It could be promotional offers or special offers on the product, reminding patients of their appointments, or a marketing strategy. It also comes in handy in estimating the demand for certain services at a particular time and place. From these forecasts, Fresha can be able to determine the right time to allocate resources, hire or train more employees, and stock up on inventory. For instance, ML algorithms look for outliers in transactions to detect fraud.

Through examination of the payment details of the legal and authorized payment processor, Fresha can guarantee the protection of both the consumers and the businesses. One of the key benefits of advanced scheduling algorithms is that they reduce the amount of wasted time between appointments and find more efficient ways to use the available time. From this perspective, there is an enhanced win-win situation for both the clients and the service providers.

Fresha employs the concept of Machine Learning in understanding customer feedback and reviews. It aids the ML models in determining which services are in high demand at a particular season or event based on past information. Fresha can then target special offers or bring new services based on specific data. 

Conclusion

The recently received venture debt signifies Fresha’s strategic analyses and focus on delivering innovation and customer solutions.Fresha has become a part of its business strategy ranging from improving efficiency and personalization of the platform to increasing the level of satisfaction among the customers.

Scoopearth Team

Scoopearth team comprises a group of highly skilled professionals with expertise in their niche.  These  Team members have extensive experience in understanding and researching in topics such as startups, technology, artificial intelligence, trending business news, Listicles and  Case Studies . To maintain the highest quality standards, all articles are Manually  reviewed and verified by Niraj Kumar and Deepika Khare, ensuring accuracy, authenticity, and reliability.

Note: You can reach us at support@scoopearth.com with any further queries.

Linkedin Page : https://www.linkedin.com/company/scoopearth-com/

www.scoopearth.com/

Honasa offers an online platform to provide its services with a seamless customer experience. The  company previously posted a 28.7 percent YoY growth to Rs 1,920 crore in revenue during its financial  year ending March 2024. The firm has a net profit of Rs 147 crore in the same duration. The cost of  procurement takes up to 30 percent of the total expenses. These total expenses increased by 11.3  percent to Rs 157 crore in the first quarter of 2025. The employee benefits, marketing, legal, and other  overheads made the overall expenses stand out at Rs 520 crore for the same period. This logistic  company has clients including Peak XV partners and Sofia Ventures.  

Entrackr mentioned in its report that the firm had a sizable profit in this quarter of FY25 compared to  the same quarter for the previous financial year. This D2C company offers various beauty and personal  care products to meet the market demand. The firm earns revenue through the fees raised through  the sale of personal and beauty care products. The financial sources provide Rs 19 crore and make the  total income to cross Rs 573 crore in the Q1 FY25. The company faces competition from other brands  in the same segment such as Wow Skin Science, Plum, Khadi Naturals, and more. 

The startup has raised around 89.4 million USD across seven funding rounds since its inception. The  company also secured $775k in its funding round from angel investors in 2022. The data intelligence  platform, Traxcn reported the post-money allotment valuation of the company at 1.02 billion USD for  September 2022. Mamaearth had an annual revenue of 189 million as of March 2023. This Rs 40 crore  marks the most profitable quarter for the startup since its public debut. The firm also mentioned a 71  percent gross margin for the same period.  

Conclusion :

Honasa Consumer Limited, the parent company of MamaEarth announced a 33.3 percent increase in  profit to Rs 40 crore and the operational revenue increased by 17.6% to Rs 554 crore in the first quarter  of FY25. This personal and baby care service provider offers an online platform to order the products  online and it also provides its products through offline retail stores.

The startup reported an 11.3  percent increase in its overall expenses to Rs 157 crore in the first quarter of FY25. The cost of  procurement, advertising, employee benefits, and legal expenses increased the overall expenditure of  the firm to Rs 520 crore in the same duration. The cost of procurement accounts for 30 percent of the  overall expenditure.

Scoopearth Team

Scoopearth team comprises a group of highly skilled professionals with expertise in their niche.  These  Team members have extensive experience in understanding and researching in topics such as startups, technology, artificial intelligence, trending business news, Listicles and  Case Studies . To maintain the highest quality standards, all articles are Manually  reviewed and verified by Niraj Kumar and Deepika Khare, ensuring accuracy, authenticity, and reliability.

Note: You can reach us at support@scoopearth.com with any further queries.

Linkedin Page : https://www.linkedin.com/company/scoopearth-com/

www.scoopearth.com/

Kindlife is a D2C startup that offers beauty and wellness products. The startup secured 8 million USD  from MIXI Global Investments and JB Dooeun Tk Fund in its series A funding round. This funding round  saw participation from angel investors and existing investors including Kalaari Capital. Entrackr reported. The startup intends to use this fresh capital to scale its operations, and product development, increase its offerings, and expand its network in the international market. 

The company uses proprietary AI technology to provide personalized skin care products and customized wellness routines. The platform offers various beauty brands and exclusive access to trending global beauty products globally including Korean and Japanese brands. The company aims to expand its services while developing strong connections between Japan, Korea, and India.

The application has beauty creators who share their experiences using the products and recommendations. The creators take a content-first approach to educate and promote the latest K beauty products to consumers. The artificial intelligence allows the platform to analyze the product’s ingredients and help users understand how variousskin types will react to the products. This technique enables users to find the products to fit into their routines.  

The co-founder of Kindlife, Radhika Ghai told inc42 in an interview that the brand prioritizes the authenticity and quality of products. She highlighted that the company is committed to providing quality global beauty brands with a focus on Japanese and Korean beauty products. The startup currently focuses on meeting the growing demand for K-beauty brands in India. The company aims to use this new investment to onboard more Korean and Japanese beauty brands in the Indian Market.  Kindlife faces competition from other beauty and personal care brands including Lotus Herbal. 

The startup previously secured $2.5 million from Java Capital, Kalaari Capital, and Titan Capital during its seed funding round in 2021. Kindlife mentioned that it plans to launch more than 20 Korean and  Japanese beauty brands on its platform this year. The beauty brand offers several wellness and beauty products including toners, cleansers, and lotions. The products offered by the company are scientifically tested and expert-formulated. The development came just after the Indian beauty and wellness startup ecosystem saw increased interest from investors. The investment will help the company enhance its product offerings and services. 

Conclusion: 

Kindlife is a personal care and beauty product-selling AI-powered startup that secured $8 million in its series A seed funding round. MIXI Global Investments and JB Dooeun Tk Fund led the funding round with the participation of Kalaari Capital and other angel investors. The company intends to use these fresh proceeds to scale up its operations, expand its network, meet market demands, and strengthen its connectionsin Korea and Japan.

The company offersits products through online platforms including websites. The company provides clinically tested skincare products customized according to the different skin types. The startup faces competition from other personal care and beauty brands such as Louts Herbals, MamaEarth, and Hello Bello.

Suraj Verma

Suraj Verma has a passion for keeping the Business world informed through comprehensive coverage of Trending News and Startup News. His storytelling ability shines through captivating Startup Stories, while his expertise in curating Listings and analyzing Case Studies drives impactful results.

www.scoopearth.com/

The company’s primary source of revenue was the sales of these beauty products. Inc42 mentioned in its report that the firm also earns its income through its umbrella brands. It owns or has partnerships with D2C brands, including The Moms Co services, St. Botanica, Siron, and Wyn Beauty. The operating revenue for this financial year increased by 185%, and the sale of beauty products accounted for 93 percent of the total operating revenue.

However, the net loss also increased by 153 percent compared to the last fiscal year and reached stood at Rs 917 crore in FY23. The startup earned Rs 560.2 crore from product sales, while the remaining Rs 40.6 crore came from its services in FY23. The Goog Glamm Group offers an online platform for beauty products and services. The company offers different solutions and natural ingredient-based products, including face masks, cleansers, and foundations.

The total expenditure of the firm increased by 170 percent to Rs 1,559 crore in FY23. The marketing expenses saw 504 percent growth to Rs 466.2 crore. The procurement cost increased by 276 percent compared to the last year to Rs 269.4 crore. Employee benefits grew by 105 percent and crossed Rs 204.9 crore in the same duration.

However, the startup reported a 2.8 times increase in its operating revenue. The beauty and personal care company focuses on improving its brand presence while offering more innovative solutions, positioning it well in the global market. The startup plans to reduce its losses by minimizing employee benefits and operating expenses. The employee benefits have a 105 percent increase compared to the last year. The company has secured around $270 million since its inception from Prosus Ventures, Bessemer Ventures, Amazon, L’Occitane, and Warburg Pincus. Earlier this year, the startup also raised $30 million from its existing investors. The company is reducing its workforce to minimize losses and turn profitable in FY25.

Conclusion

The Good Glamm Group is a D2C beauty brand that reported a 185 percent increase in operational revenue to Rs 603 crore with a net loss of Rs 917 crore in FY23. These beauty product sales and services are the company’s primary source of revenue. This beauty and personal care startup offers a variety of beauty products and services through its online platform. The startup experienced a three-time increase in its operational revenue. The company plans to reduce its expenses by decreasing its workforce. The startup will control its operating and employee expenses to minimize losses.

Aditya Gurung

Aditya Gurung has built a stellar reputation across diverse domains, seamlessly blending expertise in Trending News, Startup News, and Startup Stories. His ability to present in-depth Case Studies and well-researched Listings has made him a trusted figure in the Business landscape, inspiring professionals and entrepreneurs alike.

www.scoopearth.com/