Beco is a home, kitchen, and personal care company that raised 10 million USD in its pre-series B funding round from Tanglin Venture Partners. The funding round had the participation of several investors including Titan Capital Winners Fund, promoter of Asian Paints, Manish Chokshi. The existing investors Synergy Capital and Rukam Capital also participated in this round.
The company plans to use this fresh capital to scale its business, expand its production capability, develop brand presence, and establish more offline stores. The startup secured $3 million from Rukam Capital and other investors during its Series A funding round in 2022. Beco is a D2C consumer company that creates zero-plastic products in the home, personal care, and kitchen categories. The partner at Tanglin Venture Partners, Sankalp Gupta highlighted that in the past few years, the market shifted in consumer preference towards healthier and toxin-free options and Beco focuses just on that.
Entrackr mentioned in its report that the firm claims to have achieved exponential growth three times in the last year. This D2C company offers various home and personal care products to meet the market demand. The firm earns revenue through the fees raised through the sale of personal, kitchen, and home care products. The brand offers products like toiletries, floor cleaners, tissues, towel rolls, kitchen towels, and more. The startup operates in over 10,000 retail stores across 20 cities in India. The company aims to expand its services to 30,000 or 40,000 in one year. The firm expects to earn 50 percent of sales from offline channels. The startup offers products and a backend supply chain that enables them to provide products at prices comparable to incumbents.
The data intelligence platform, traxcn mentioned that the startup had a post-money valuation of 11.1 million USD. The company has secured over $3.54 million across two rounds since its inception. The startup has 20 institutional investors including Rukam Capital, Wellfound, and Titan Capital. The development came just when the D2C consumer brands gained increased investor interest. Beco faces competition from other consumer brands such as Better Home, and Koparo Clean. The co-founder of Beco, Aditya Ruia told the Economic Times in an interview that this round aligns with the vision of Beco and this investment will enable the startup to create its offline market presence.
Conclusion:
Beco, a D2C consumer brand for home, kitchen, and personal care products announced that it secured $10 million in its pre-series B funding round led by Tanglin Venture Partners with the participation of Rukam Capital, Synergy Capital, Titan Capital Winner Funds, and more. The startup intends to use this investment to enhance its production capacity, deploy more offline stores, and strengthen its market presence. The brand offers zero-plastic kitchen and home care products such as napkins, tissue rolls, towels, and more. The brand operates 10,000 retail stores in 20 cities across India and it aims to extend the number by 30,000 to 40,000 in one year.
