Purplle is a D2C startup that provides cosmetic and beauty product services across India. The startup showed 43.16 percent increase in its operational revenue to Rs 680 crore in FY24. The firm offers scientifically tested and expert-formulated beauty care products. The company’s primary source of revenue was the advertisement and visibility services, followed by the sales of these cosmetic products.
Entrackr mentioned in its report that the firm also earns its income through royalties, support, and subscription services. The company operates in two models including marketplace and its brand lines like Good Vibes and Face Canada. The operating revenue for this financial year increased by 43% and the sale of beauty products accounted for around half of the total revenue from operations. However, the net loss also decreased by 46.09 percent compared to the last fiscal year and stood at Rs 124 crore in FY24. The startup earned Rs 45 crore from interest on investments increasing the total income to Rs 275 crore in the same duration.
Purplle offers an online platform for beauty products and services. The company provides a customized and secure collection of multi-category beauty products globally. The total expenditure of the firm increased by 15.18 percent to Rs 850 crore in FY24. Marketing, and business promotion account for 25 percent of the total expenses. This expense decreased to Rs 209 crore compared to the last fiscal year. Employee benefits grew by 12 percent following the increase in workforce. The material cost, information technology, secondary packaging, transportation, and other expenses pushed the total expenditure to Rs 850 crore in FY24.
The beauty products and accessories startup company focuses on improving its brand presence while offering more innovative solutions, positioning it well in the global market. The startup plans to minimize losses by reducing operating expenses and employee benefits. The employee benefit increased by 12 percent in FY24. The EBITDA margin also improved and stood at -12 percent while the ROCE was reported to be around -9.8 percent in the same duration. Purplle posted cash and bank balances of Rs 109 crore. The company faces competition with other online multi-category products offering platforms such as Nykaa and FAB BAG.
Conclusion :
Purplle is a D2C beauty and cosmetic brand that reported a 43.16 percent increase in operational revenue to Rs 680 crore with a net loss of Rs 124 crore in FY24. This online platform offers various beauty products and accessories including perfumes, shower gels, moisturizers, dryers, and eyeliners. These advertisement and visibility services along with sales of its products are the company’s primary sources of revenue.
The total expenditure of the firm increased by 15.18 percent and crossed Rs 850 crore in the same duration. Marketing, business promotion, and other expenses account for 25 percent of the total expenses. The company offers a variety of solutions and products including face masks, foundation, lipstick cleansers, and moisturizers. Purplle competes with other e-commerce beauty platforms including Nykaa and more.
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